Already on ArticleSlash?

Forgot your password? Sign Up
  Articleslash »
» Marketing

Marketing & Business Article Category 

Marketing & Business Article Category
Primary articles should be about OFFLINE marketing concepts such as Direct Response Marketing, Grass-roots Marketing, Test Marketing, Market Planning, Demographics and Psycho Graphics Discussion, Measuring Your Market, Market Research, etc. This sub-category does not accept Internet Marketing articles as there is a separate sub-category for those. This sub-category should be a last resort if your offline marketing article could not be better put under SALES, ADVERTISING, PR, or BRANDING.
Latest Articles

How to use market segmentation for your business strategy

by:
 Bruce Markey (June 19, 2017)  When selling or marketing a product, brand promoters want to be sure that they are marketing the product to the correct audience. Why do some things only appeal to a few particular segments of the market while other things have a vast appeal and a bigger market? Understanding the market segments can be a benefit when deciding to focus on one particular segment of consumers rather than .. (Marketing)

Marketing Strategies for Stationery Products

by:
 Uday Patel (June 16, 2017)  Businesses big or small depend upon a strategy that is effective in marketing or promotion of goods and services. It is not necessary that such activities require an effective framework guided by salient principles. Sometimes especially in case of small businesses common sense approach pays well. Such an approach does not require manpower or expensive advertisements. But usually this is . (Marketing)

How Market Segmentation Is Exactly What Your Company Needs

by:
 Bruce Markey (April 14, 2017)  One of the practices used in marketing is called Market segmentation. This is quite effective during the research part of a marketing campaign, giving your company a more direct group of consumers to research and target. Market segmentation can best be described as the process of dividing a broad customer base into smaller groups based on certain criteria. The criteria will range quite .. (Marketing)

About Digital Marketing for Business

by:
 Uday Patel (April 14, 2017)  Do people believe in online presence? Well there are a few no takers. But a sane businessman will always take into consideration online presence seriously. It is essential to be active on the Internet. Many effective business tools are available in the cyber space. The web is an amazing medium that has brought about a paradigm shift as to how we do business. Besides presence on the Net . (Marketing)

All about Marketing Stationery Products

by:
 Uday Patel (April 13, 2017)  One of the most competitive industry stationery requires sound marketing strategy in order to achieve a sales volume. Products that are generic or being manufactured by many companies are difficult to market. Price wars, discounts and other schemes make them low profit high volume items. For manufacturer rsquo;s highly experienced and efficient team of sales representative and .. (Marketing)

How Mapping the Consumer Journey Can Help You Succeed

by:
 Bruce Markey (March 29, 2017)  While online business has given companies a new way to engage with their customers and clients, perhaps some of the most exciting aspects of a digitized world is the access to information. Today, we can map out a consumer journey, and that can tell us the story of how people found you and became valued customers. The consumer journey comes in three parts, like many of the greatest .. (Marketing)

How to Use Customer Segmentation to Benefit Your Company

by:
 Bruce Markey (March 14, 2017)  What is Customer Segmentation? In terms of marketing, customer segmentation is defined as a process that involves dividing a company’s customer base into groups of individuals. These groups each contain individuals that are similar in specific ways as they are relevant to marketing: this may include age, gender, interests, and spending habits. The term customer segmentation is .. (Marketing)

The Risks and Rewards of Omnibus Surveys

by:
 Bruce Markey (February 25, 2017)  If you work in the marketing business, you have likely heard of omnibus surveys. Omnibus surveys are large-scale surveys whose costs, distribution and results are shared by several companies. Each company contributes questions or research areas, and each company gets to view the results of each question or research area. Some companies are hesitant to participate in omnibus surveys, .. (Marketing)

Getting a Good Bargain with Your Supplier

by:
 Uday Patel (February 23, 2017)  Is business world new to you? Finding a good contract for your bulk wholesale office supplies is a difficult task. It is something that you need to learn and develop to stay long in business. This does not come to you in just a wink of an eye. You have to work hard on it with patience and perseverance. The following suggestions will assist you in closing a win-win deal. • .. (Marketing)

The Basics of Concept Testing

by:
 Bruce Markey (January 28, 2017)  Concept testing is one of the first forms of market research that you can rely on when developing a new product, ad campaign, or packaging design. So what exactly is concept testing, and what does it contribute to your project? How Concept Testing Saves You Time Imagine that you developed a product with the intent of testing it when you have a working prototype. By the time you would .. (Marketing)

Promotional Marketing and Product Innovation

by:
 Uday Patel (November 27, 2016)  Organizing a promotional marketing campaigns require experience and skills. Though a standard practice is in place the competition makes success a difficult achievement. Though the marketing is key to the campaign much more lies behind this activity. Research is the key for product development and it plays a key role in the whole exercise. Innovative ideas and current trends can be .. (Marketing)

Why Social Media is Important in Finding Leads

by:
 Mark Ian Alloso (October 03, 2016)  When it comes to lead generation, there’s just so much going on – there’s inbound marketing, outbound marketing, and even omni-marketing. There are targeted campaigns such as cold emailing, cold calling, search engine optimization, PPC, and so much more. Marketers have scoured the entire online and offline community to search for probable prospects that might be .. (Marketing)

Product Promotion & Culture What It Is?

by:
 Uday Patel (August 25, 2016)  Promotional marketing is in picture since the era of modern business technique emerged. In days of globalization this has become an essential element of marketing strategy. Promotional technique irrespective of business being country specific or global is much influenced by the culture. Affiliation to product or products depend much on cultural preferences despite globalization taking .. (Marketing)

Why Subcontract to the Philippines

by:
 Mark Ian Alloso (August 02, 2016)  Coming from all countries on the planet, why delegate to the Philippines? There are roughly a dozen of countries which are facilities for freelancing. Outsourcing, specifically business process outsourcing, consists of several sub-sectors such as knowledge process outsourcing and back offices, software development, animation, engineering design, medical transcription, game development, . (Marketing)

Is Marketing Important for Your Organization?

by:
 Mark Ian Alloso (August 01, 2016)  Do marketers assure miracles? Webster defines ‘miracle’ as a very incredible or unusual event, thing, or achievement- usually unanticipated. Well, without a doubt, marketers don’t make claims, they make solutions plus they ACT on it. Entrepreneurs implement approaches based upon niche tendencies and put it to use appropriately. The ‘be all end all’, is not . (Marketing)

All About Shaping Business for Success

by:
 Uday Patel (July 26, 2016)  It is essential for an enterprise to shape business for success. Before one takes a deep plunge one needs to chalk out a strategy as well as understand the process as whole. Even earlier than this one needs to understand and evaluate the customer. You just cannot enter and endeavour blindly as many people do. Understanding the customer is followed by understanding the business .. (Marketing)

The Idea of Lead Generation as well as the Function of a Marketer

by:
 Mark Ian Alloso (July 15, 2016)  Imagine marketing ‘apples’ to a group of people who prefer other fruits. There's no way of knowing if they will buy your apples or not if you don't method and speak to them. You have got to convince prospective buyers into buying and making them curious about your apples. Your real aim is to sell your apples to as many as you can and to look for the best people who might .. (Marketing)

The Very Idea of Lead Generation as well as the Role of a Marketer

by:
 Mark Ian Alloso (July 15, 2016)  Imagine trying to sell apples to a population group who favor other fruits. It's impossible of comprehending if they will buy your apples or not if you don't a technique and speak to them. You have got to convince probable clients into buying and leading them to be interested in your apples. Your real target is to sell your apples to as many as you are able to also to seek out the .. (Marketing)

Just What is Data Cleanup?

by:
 Mark Ian Alloso (July 14, 2016)  The one thing about data is that it's everywhere. You'll find them being utilized in offices, schools, hospitals, businesses and the like. Data is significant because it's the embodiment of knowledge itself. Data were once generally known as records prior to coming to computers and programming languages. Information were hard copy files put together within real folders and quite often . (Marketing)

The value of Data Profiling

by:
 Mark Ian Alloso (July 13, 2016)  We've heard of downline building numerous times - put in appointment setting as well as the entire inbound versus outbound subject too frequently. Conversely, in prospecting, you cannot find the correct leads you're searching for without a pool of prospective contacts available. Just how can this be possible? This is why data profiling comes in. Data profiling is one of the most .. (Marketing)

What Makes Outbound Call center in the Philippines Favored?

by:
 Mark Ian Alloso (July 12, 2016)  Deciding to subcontract is really a major choice for an enterprise, particularly when it demands something as critical as handling client relationship. With that in mind, deciding to use outbound telesales isn't something to be feared about. We have been the BPO company that consider ourselves as the extendable of companies together with their sales targets. We take importance to many . (Marketing)

Just how do an Outsourced Appointment Setting Program Assist Us?

by:
 Mark Ian Alloso (July 08, 2016)  Our long time engagement in the marketing industry demonstrated that increasing various organizations, may they be small or big, are actually counting on outbound appointment setting services. The expanding figures that we're seeing is an apparent hint that more companies are opting instead to use outsourcing for their appointment setting services. Can such services really help us? .. (Marketing)

So How Exactly Does an Outsourced Appointment Setting Service Help Us?

by:
 Mark Ian Alloso (July 08, 2016)  Our longtime participation in the marketing business showed us that an raising various businesses, may they be little or big, turn out to be relying on outbound appointment setting services. The expanding numbers that we're witnessing is an apparent hint that more companies are preferring alternatively to use outsourcing for their appointment setting services. Can such solutions really .. (Marketing)

Successful Outbound Methods For Customer Satisfaction

by:
 Mark Ian Alloso (June 23, 2016)  Companies are getting too intense in relation to their customer approach. Presently, customer satisfaction is the primary goal of the corporation. Hence, officers design such items which fit well and presents maximum response. The method doesn’t end here. Management has to consider customer satisfaction, post sales at the same time. The consumer is definitely gratified after .. (Marketing)

Can an Outsourced Appointment Setting Service Assist Us?

by:
 Mark Ian Alloso (June 21, 2016)  Our longtime contribution to the marketing industry demonstrated that an increasing quantity of businesses, may they be large or small, are currently depending on outbound appointment setting services. The growing numbers that we are witnessing is a clear indication that more firms are selecting to contract out their appointment setting solutions. Can such companies really help us? .. (Marketing)

Valuable Prospecting Services for Small Businesses

by:
 Mark Ian Alloso (June 20, 2016)  Downline building services are one of the effective professional expertise for any organization. We contemplate virtually every lead to be necessary whether it be from telecommerce leads or from social media. Leave the job for the industry experts, and anticipate getting countless high-quality leads which can help raise the rate of conversion. As marketing agents, we allocate a lot .. (Marketing)

Proper Time to Use Outbound Telemarketing

by:
 Mark Ian Alloso (June 17, 2016)  With the ever changing financial status, many organizations end up lowering their operational expenses. It includes using internal business tasks that basically call for outsourcing. Although the solution may match for several companies, it isn't bound to perform well for all companies. There are several variables that assess if a company is worthwhile and running smoothly. A sensible . (Marketing)

Searching for Appointment Setting Services for your Company?

by:
 Mark Ian Alloso (June 16, 2016)  Setting up our own leads generation appointment setting services made from scratch is time-consuming and it is downright costly. To cut back costs, some companies plan to delegate appointment setting services presented by suppliers of said services. We realize that setting appointments are widely-used to generate leads and are very important to putting together the consumer base of .. (Marketing)

Points We Adhere to in Outbound Telemarketing

by:
 Mark Ian Alloso (June 15, 2016)  Before we elect to bring up to date our approaches in outbound telemarketing, we do not forget that the methods we commonly used are efficient for a reason. So, here are some suggestions that have proven to build a productive outbound telemarketing. During the telephone, the initial thing we make an attempt to do is to get to the decision maker. Quite simply, whenever we are unable .. (Marketing)

A Good Cold Call: Leads Generation Appointment Setting Services

by:
 Mark Ian Alloso (June 14, 2016)  One general telemarketing text we utilize for appointment setting services along with lead generation is cold calling. We recognize that cold calling is an over-the-phone procedure for getting in contact with a prospective client to begin a potential marketing or sales procedure. The success of closing an offer relies on how we do each of our cold calls by way of our appointment .. (Marketing)

More Guidelines for Boosting our Outbound Appointment Setting Services Techniques

by:
 Mark Ian Alloso (June 13, 2016)  Remember the time we underwent training specifically when we outsourced appointment setting services? We have been trained many things like scripting, handling questions, understanding lead generations, setting appointments and many others. Once we finally commenced our obligation within the marketing and sales business, we greenhorns counted significantly on what we perfected from .. (Marketing)

Performing Outbound Telemarketing The Right Way

by:
 Mark Ian Alloso (June 10, 2016)  Reliable marketing is focused on persuading and affecting the consumers to spend funds on particular services and products. The outbound telemarketing achieves success with this simply because we interact some kind of relationship with the potential clients. Acquiring an amount of faith from the person on the opposite end of the line is important for us to get some important .. (Marketing)

The Role They Carry out in Outbound Telesales

by:
 Mark Ian Alloso (June 09, 2016)  The skills and efficiency of outbound telesales in handling call center and BPO services are required in attaining results in any business undertaking. The outsourcing company boasts well trained agents who are accomplishing their full capacity to carry out projects properly. Their job normally demands marketing services or products, and performing the ideal remedy in every facet. .. (Marketing)

Specialists Advocating Outbound Marketing in 2016

by:
 Mark Ian Alloso (June 07, 2016)  Apart from the ‘cold call is dead’ crowd, comes several experts solidly suggesting outbound marketing as the latest and most suitable strategy for generating leads this 2016. By experts, we mean the 2015 SiriusDecisions Summit attended by more than 2,300 marketers and licensed specialists in Nashville. SiriusDecisions is a global B2B groundwork and advisory company that .. (Marketing)

Inbound in contrast to Outbound Telemarketing: B2B Sales Conjectures for 2016

by:
 Mark Ian Alloso (June 06, 2016)  What's the future of sales? Just recently, there has been a terrific paradigm shift as it pertains to business to business prospecting. Previously, in between vendor and buyer, vendors are viewed to be the prime, and supreme, source of information regarding a specific service or product. However, with technological achievement - search engines like Google, social networking platforms, .. (Marketing)

How Not to Spoil Your Appointments in Appointment Setting!

by:
 Mark Ian Alloso (June 03, 2016)  As appointment setting services representatives, our job is not only just to set appointment meetings in the interest of acquiring plenty of certified sales meetings as we can but instead to connect, talk and collaborate with our qualified prospects. We are given the liability to have interaction with them whenever possible and deliver the most effective appointment setting solutions. . (Marketing)

The Issue of Acquisition and Retention in B2B

by:
 Mark Ian Alloso (June 02, 2016)  The aforementioned query ‘B2B: Acquisition or Retention?’ resembles the comparable issue on ‘quantity VERSUS quality’. Sure, B2B prospecting & marketing is centered on getting a new account, or getting a sale. On the other hand, after the high dollar arrangement is finalized, how long are you willing to accomplish your guarantee? There are those B2B providers .. (Marketing)

The Phases of Lead Generation Solutions

by:
 Mark Ian Alloso (June 01, 2016)  With the marketing enterprise, capturing the interest of would-be clients can be a bit tricky as a result of the increasing number in the industry. There are a huge quantity of prospective clientele on the internet alone. These individuals originate from every side of the planet with assorted experiences. If an organization is targeting towards a global competitive enterprise, the .. (Marketing)

5 Reasons why Printing Postcards Is an Effective Marketing Strategy

by:
 Bruce Markey (June 01, 2016)  With the invention of telephone and internet, people hardly write letters to each other anymore. Yet, we often see our mail boxes filled with postcards and mails from various companies. Just give it a thought. In times like these where people don’t even consider writing letters and posting mails, why are business organizations still printing and sending out postcards to customers? . (Marketing)

Steps to make a B2B Marketing Plan: Guideline for B2B Lead Generation Services

by:
 Mark Ian Alloso (May 31, 2016)  One of the best ways to carry through a method is to plan for it in advance. Whether if it may be in-house or outsourced B2B prospecting services, you'll want to procure and plan a B2B marketing plan and carry it out properly. A reliable B2B marketing plan can assist you in assessing your current business position and form a performance criteria to judge, monitor, and accomplish your .. (Marketing)

The Secret to Success in B2B Prospecting Services

by:
 Mark Ian Alloso (May 26, 2016)  For quite a few, the blueprint - or blueprints, rather - to profitable B2B prospecting is a lengthy discourse on marketing, market analysis, the principles of supply and demand, statistics and so much more. On the other hand, no matter how much product familiarity you have concerning a distinct product/service, if the buyer does not have any necessity, the entire procedure is in vain. .. (Marketing)

Outbound Telemarketing and its Superpowers

by:
 Mark Ian Alloso (May 25, 2016)  Dissimilar to inbound calling which only emphasizes on inviting the already-engaged population, outbound calling goes out of its way to attain a far more expansive audience. It has the marketing ability of a ‘Superman', the flexibility of a ‘Black Widow', and the innovative prowess of a ‘Batman’. Aside from lead generation, outbound calling can also be put to .. (Marketing)

Cutting to the Chase with Lead Generation Services and Outbound Telemarketing

by:
 Mark Ian Alloso (May 24, 2016)  A lead generation service is an important issue in achieving success in the business world. The service includes taking the time and effort to offer great supplements and providers to potential end users. Well for starters, the lead generation providers help improve brand consciousness. When it comes to this stage, it indicates sending the information out to potential customers via .. (Marketing)

The 3 Reasons Why Sales People Should not Prospect

by:
 Mark Ian Alloso (April 13, 2016)  One with the early indicators of a fast growing and maturing business is that they will no longer depend on their sales agents to prospect and generate leads. During the early phases of development, a organization would require everyone to multitask. Consequently, a salesperson will be forced to play the roles of Chief Marketing Officer, Marketing Plan Manager, and Business Development .. (Marketing)

How to Use Direct Mail for Nonprofit Fund Raising

by:
 Bruce Markey (February 17, 2016)  Direct Mail is still going strong and remains one of the best methods available for fundraising. The rise of the internet has introduced other marketing mediums, but that does not make it obsolete. Just like the way paperbacks aren’t dying because e-books have arrived. Direct mail campaign is worthwhile as an investment as it yields good results. Here we have tried to provide you . (Marketing)

Real Estate Direct Mail Marketing - 3 Reasons Why Real Estate Agents Should Use It

by:
 Bruce Markey (January 16, 2016)  The combined value of housing units in the United States is $25.7 trillion. It keeps on changing hands from home sellers to real estate agents. Well, to have a share of the pie, real estate agents have to push a lot. With the advent of the online marketing, a realtor finds it easy to achieve their marketing goals, but is it always effective? There are more than 43,000 active agents and . (Marketing)

Variable Printing Services for Marketing

by:
 Bruce Markey (September 30, 2015)  Bulk mail is one of the most effective and efficient means of advertising and reaching out to customers without much investment. People take pains to at least read the mail in their letter boxes rather than the emails in their Inbox. Here are a few tips to produce competent variable letters that can be sent out to customers and new prospects confidently. • Personalizing each .. (Marketing)

Postcard Printing Services for Effective Marketing

by:
 Bruce Markey (September 29, 2015)  When it comes to marketing your business, you need to consider several important aspects. For example, you need to devise an effective marketing plan. The current fierce competition in the market makes it important to make your brands popular and unique among the prospective clients. You can attain this by promoting products or services with efficient strategies such as using the .. (Marketing)

Why you should care about bulk SMS marketing?

by:
 Sandeep Singh (July 28, 2015)  SMS marketing is the newest form of advertising that are employed by the companies to promote their products and services. Bulk SMS has expanded the capacity of SMS by implementing the ability to transmit multiple SMS’s easily. Companies adopt this method to promote their products to existing or potential customers via mobile phones. There are reasons why one should care about .. (Marketing)

Why Architectural renderings has been so popular till now

by:
 Sandeep Singh (July 09, 2015)  Architectural rendering is the art of fabricating two dimensional images or animations showing the attributes of a proposed architectural design. It epitomizes the entire aspect of the project to the client in the much easier manner. Architectural renderings nave become popular because of many reasons: Enhances Communication: With the aid of Architectural renderings, the architects . (Marketing)




Related Categories