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MLM Business Leads, Direct Mail Marketing, Trade Shows, Database Marketing, Postcard Marketing, Network Marketing.
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Direct Mail Marketing That Prospects Will Actually Respond To

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 Daiv Russell (January 29, 2008)  In this time of fierce business competition, tapping into your local target demographic can be difficult. Direct mail seems like a good idea at first, but how many boring envelopes will you have to send out just get one person's attention? Television advertisements are too costly for many business owners, and cast too wide a net. Radio advertisements aren't pulling in the same numbers .. (Marketing Direct)

Make Direct Marketing Easy on Your Wallet (and Theirs)!

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 Daiv Russell (January 29, 2008)  The Wallet Mailer is a direct mail piece that closely resembles a man's folding leather wallet. It has room and pockets for imprints and inserts the size of credit cards, business cards, and currency such as might be found in a real leather wallet. A small business could use the wallet mailer in several ways to attract new business. Folded and ready to mail, it is the size of a .. (Marketing Direct)

What The Zombie Horde Can Teach You About Target Marketing

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 Christopher Haddad (January 29, 2008)  I love zombies. Love them. Fast ones. Slow ones. Dead ones. Diseased ones. I eat that stuff up like cookies on Christmas. So just imagine how excited I was when I found out that Max Brooks (Mel Brooks’ son and author of “The Zombie Survival Guide") had written “World War Z: An Oral History of The Zombie War. " I picked it up while I was down in San Francisco for .. (Marketing Direct)

Fishing For Ninja Lessons

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 Christopher Haddad (January 29, 2008)  The guy had a crazy look in his eye. Crazy and mean. He stared right at me, grinned wide with broken yellow teeth and held up his battered cardboard sign like it was a prized summer squash and I might be the judge who would finally make his County Fair dreams come true. "Ninjas Killed My Family, " it read: “Need Money For Kung-Fu Lessons. " I smiled nervously, gave the guy a buck . (Marketing Direct)

Cost-Effective and Un-Wasteful Printing Press Options

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 Joel Owens (January 28, 2008)  Do you sometimes print more than what you need? Printing jobs may be costly especially if you're using the wrong method. But how do you know which printing process suits you? Which process is more convenient if you only need small number of prints? A Different Offset Printing Offset printing press accepts projects with a required minimum number of prints about 250 to 500 per product. .. (Marketing Direct)

In Direct Sales - The Power of Three Can Explode Your Business

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 Lisa Young (January 23, 2008)  In a recent assessment of consultant sales, one of the major players in the Home Party industry made a staggering discovery: just three more attendees can dramatically increase the average ticket sales and average show sales of a party - even if all the attendees don't buy a thing! At a leadership development event, the cosmetics and toiletries provider boasted a significant increase in . (Marketing Direct)

Tips for Bookings That Hold - Calendar Control

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 Lisa Young (January 22, 2008)  One of the things I hear a lot as a trainer is “how do I get more bookings on my calendar?" or “I wish I had more bookings". Let's be frank. This might sting a bit, but as a trainer, I'm encouraged to ‘motivate’ my team. Chances are when you say “I wish I had more bookings", what you're really saying is “How can I make bookings easier?" Anyone can .. (Marketing Direct)

Mistakes To Avoid For Your Direct Mail Postcard Marketing Campaign

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 Toni Grundstrom (January 21, 2008)  The direct mail marketing postcard is an inexpensive yet powerful marketing tool. It's success is with the use of repetition and avoiding these common mistakes. There are common mistakes made creating and sending marketing campaign postcards, that will be the difference between success and failure of your campaign, that are easily avoided. Not Targeting the Best Prospects Business to .. (Marketing Direct)

How To Best Utilize Giveaways At Trade Shows

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 E.S. Cromwell (January 11, 2008)  The usual scenario at trade shows are booths upon booths chock full of giveaways, and of course innumerable amounts of people lining up to get their hands on whatever freebies are available. Individuals walking around with over-stuffed bags, practically bursting with promotional items and giveaways are everywhere; it's a scene all too familiar to regular trade show goers, especially a .. (Marketing Direct)

Direct Mail Fundraising Letters - 41 Things You Can Mail to Donors

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 Alan Sharpe (January 11, 2008)  Want to learn a lesson in direct mail fundraising from Winston Churchill? He once observed that a fanatic is “someone who can't change his mind and won't change the subject. " A fundraising letter fanatic, of course, is someone who thinks the only thing you can mail a donor is a fundraising letter. But that's just one of more than 40 things you can mail to make friends and raise .. (Marketing Direct)

Response Handling

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 Mac McIntosh (January 10, 2008)  Your employees are swamped. Is there another way to handle all this response to your marketing efforts out-of-house? Luckily, there is a way - contract with lead-management companies which help with sales response handling and lead management. Sales response businesses continue to offer more services, including: * Qualification of leads * Immediate response from sales force * .. (Marketing Direct)

Direct Mail Continuity Plan For Auto Dealers Using the Internet

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 Hal Hoadley (January 10, 2008)  Who Else Wants To Increase Their Direct Mail Promotion Using the Internet? A new research project sponsored by “Black Book" revealed that 72 percent of all franchise auto dealerships plan to increase spending on their websites over the next 12 months. To help accomplish this task, dealers reported that they plan to reduce spending on sales events, traditional direct mail and .. (Marketing Direct)

Direct Mail Marketing With Generation Y

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 Janice Jenkins (January 03, 2008)  The teens of today are very different from the teens of yesteryears. They are more independent, more outgoing, more adventurous, and the best thing is, these kids have money to spend. Having said that, if you have the product that you believe would be highly suitable for this market, then by all means, try to capture this market and take advantage of this growing sector. There are .. (Marketing Direct)

Printing Estimates - Choosing the Marketing Mix that Will Fit Your Budget

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 Carla San Gaspar (December 20, 2007)  Marketing is the heart of any business, and budget is the life blood of any marketing campaign. When writing your marketing plan, get printing estimates from printing companies for a variety of printing services. This will go along way in helping you stretch your thinning budget. Outdoor Advertising 1. If you're business can make use of walk-in sales, then outdoor advertising is the .. (Marketing Direct)

Calendar Printing and Creating Brand Recall, Image and Value

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 Carla San Gaspar (December 20, 2007)  Are you running out of reasons to make that sales call? Is your marketing strategy only active during the holidays? Let your calendar be the bringer of good news with all the important holiday events your customers will want to celebrate. Of course, coupled with promos and special discounts, or even just your regular postcards your cash register just might be ringing whole year round. .. (Marketing Direct)

Use Direct Mail Postcards to Your Advantage

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 Hal Lewis (December 13, 2007)  Direct mail postcards can definitely be grouped into the category of advertising on the cheap but at the same time are also very effective. With all of the various marketing channels that are available today some find it hard to believe that direct mail marketing still remains a champion, but it does, especially in the form of postcards. There is something about a postcard that .. (Marketing Direct)

Finding a Good Direct Mail Company

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 Hal Lewis (December 13, 2007)  If you have decided on using direct mail as an avenue for your advertising campaign then it is more than likely that you are also going to be in search of a printing company to put your thoughts into words. First, you will want a company that is fresh and has good, modern, and unique ideas. The last thing that you want to do is waste your marketing dollars using the wrong tactics. .. (Marketing Direct)

Can Mailing For Real Estate Help Your Business?

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 Lynne A Saarte (December 13, 2007)  For real estate agents, direct mail is by far the most cost effective marketing campaign to develop new leads (and sometimes even to revive the old ones) for the business. Prospecting is a regular fare for all real estate businesses. In fact, prospecting alone can take much of your time and effort, not to mention a big chunk of your budget. Nevertheless, an increase in the number of .. (Marketing Direct)

Wake Up And Start Your Own Business Before It Is Too Late

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 Erik Jacobson (December 10, 2007)  How can I say this nicely? You are an absolute FOOL if you have a job you plan on retiring from. Stop and look into the mirror and ask yourself these questions. Am I happy telling people what I do for a living? Do I make enough money to do the things I want with my current income? Can I honestly see myself doing this job for another 5, 10, 30 years? If you cannot say yes to all of those . (Marketing Direct)

Networking, A Great Sales Tool - Not!

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 Lynda Kavanagh (December 08, 2007)  Yahoo! I'm 14 years old. OK, let me clarify that, my business is 14 years old but like most business owners, I live, eat and breath my business and it becomes hard to separate the two. (For me, it's also nicer to think of me being 14 years old than accepting my real age! Could I just say I started my business at 11?) Anyway, 14 years is a time to reflect - and to celebrate with a glass .. (Marketing Direct)

An A-Z List of the Most Powerful Words You can use in a Sales Letter

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 Jim C. Conway (December 08, 2007)  There are a number of things that a good sales letter will do: Generate interest, build rapport and confidence, inspire a reader to set and appointment. But have you ever tried to write a sales letter and the words just didn't seem to have any pizzazz? They just didn't seem to jump off the page? It is a common enough problem. The following is a list of almost 300 words and phrases that . (Marketing Direct)

Lead Generation

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 Robert Valente (December 06, 2007)  Generating leads in crucial for any business whether it be online or offline. Success in sales of any kind is determined by how many people you talk to. One of the first things you want to do is find some kind of automated system that will get information to your prospects about the product or opportunity you have for them. This is called a Lead Capture Page. The sole purpose of a Lead . (Marketing Direct)

Direct Mail Marketing Versus Internet Marketing

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 Toni Grundstrom (December 05, 2007)  In today's world of technology consumers can socialize, network, find information, and make purchases however and whenever they want. They are also in total control over the information they want to receive which has created a challenge for the Marketer to get their message read. The consumer can turn their spam filter to high, fast forward through commercials on their recorded TV shows . (Marketing Direct)

Do You Want To Break Free From Boring Brochures?

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 Janice Jenkins (November 28, 2007)  Brochures are definitely one of the most popular marketing collaterals in every promotional campaign. No doubt about it. Brochures have the capability to create sales, which mean an increase in business revenues. However, for most brochure design that we've come up with, there are a few that did not make it to brochure printing. Or even that it did not become as successful as we .. (Marketing Direct)

How To Fold 30,000 Sheets Of Paper In Just 60 Minutes

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 Vin Woodall (November 28, 2007)  Does your business regularly send out bulk mail? If you distribute bulk mail to existing and potential customers on a frequent basis, in however small a quantity, a folding machine will prove to be a highly cost-effective bonus to your business. Since the Royal Mail introduced Pricing in Proportion in August 2006, the cost of sending mail has been calculated by size and shape, as well .. (Marketing Direct)

How to Pick the Right Direct Marketing List

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 Chris D Brown (November 27, 2007)  The quality of the direct marketing list you use is the biggest factor determining the level of success of a marketing campaign. All other factors (such as timing, offer, creative and response mechanisms) are important, but the more targeted the list is, the better response you are likely to achieve. Here are some questions you should ask of your list providers. How old is this list? .. (Marketing Direct)

Triple Profits with the Flick of a Key

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 Dan Cavalli (November 27, 2007)  This technique has been around since Adam was a boy. It was recorded by the Sumerians in 3000 years B. C. They used writing called cuneiform on clay and stone tablets. Around the same time the Egyptians used another form of writing called hieroglyphs on papyrus. Do you know how they probably marketed their businesses effectively? Let me share with you what I think these age-old script .. (Marketing Direct)

Door to Door Marketing Tips

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 Sandra Christy (November 25, 2007)  The moment door to door selling comes in picture, a lean mean man thrusting encyclopedias and vacuum cleaners to your face comes in mind. But things have changed and now direct selling has become a very rewarding career. No wonder these days, door to door marketing has become a hot favorite job profile with the youngsters. The rewards and the personal growth that a direct selling job .. (Marketing Direct)

Direct Marketing to Independent Bookstores

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 Theresa Chaze (November 20, 2007)  Active book promotion and marketing is important to every book's success, especially when it comes to the beginning writer. Contacting independent bookstores is a direct marketing method that is not only cost effective but a successful way for the authors to bring their work to the attention of buyers. With the technological advancements of email, fax and unlimited long distance, it is .. (Marketing Direct)

What to Look for in a Direct Mail Printing Company

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 Hal Lewis (November 19, 2007)  There are many forms of advertising the public comes in contact with every day. This could be in the form of radio or television ads. You can advertise on billboards. One of the cheapest forms of advertising is direct mail. Printing your ads on post card stock or sending out flyers can generate more business. Choosing how to advertise is not hard. Choosing a direct mail printing company . (Marketing Direct)

Direct Mail Advertising to Expand Your Business

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 Hal Lewis (November 19, 2007)  Direct mail advertising is used by many companies big and small. It is a cheap, efficient way to build a customer base. This form of advertising can pay for itself in the business it brings into the company. Using an advertising campaign is a practical business decision. Many new companies search for new ways to generate more business. With direct mail advertising, you can do just .. (Marketing Direct)

Turning Mailing List Into Money

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 Keith A. Lee (November 16, 2007)  A recent study (by Pitney-Bowes) revealed that 60 percent of small business owners do not use direct mail; but, of the 40 percent who do, 90 percent say it is the most productive means of marketing they employ. This shows you how using direct mail effectively gives you an instant, significant advantage over all your competitors. The much-maligned USPS, deserving of much of its .. (Marketing Direct)

ITV Ventures Reviews - Truth Or Lies? (Part 2)

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 Vern How Chan (November 15, 2007)  Are Your ITV Ventures Team Leaders Helping You? In this article, we will discover what really goes on behind the ITV Ventures independent business people activities. How they are taught to market and what strategies they use. Why is this important to you? So that you will really learn how to identity genuine leaders and not just a con artist out to get a piece of your wallet or purse. .. (Marketing Direct)

ITV Ventures Reviews - Truth Or Lies ? (Part 1)

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 Vern How Chan (November 11, 2007)  Start Your Own ITV Ventures Home Business! Yes, just take a look at the many websites which offer you a good overview of the ITV Ventures business via a review. Most of the time you will find it being laden with some benefits. While there is nothing wrong with that let me give you a first outlook from a 3rd persons perspective. Always look for balance not a biased opinion for better .. (Marketing Direct)

Locate Several Decision-Makers Within Each Target Business to Add to Your Marketing Database

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 Mac McIntosh (November 08, 2007)  The B2B marketer must include a rich network of influencers in the prospect database in order to achieve success. As many as twenty people at a company will play a role in a purchasing decision. As most of these financial decisions are made by more than one single person, usually it is preferable to include a group of influencers at a smaller number of companies than to include a few .. (Marketing Direct)

Five Tips to Growing Your Business with Your Business Card

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 Nicole Charles (November 07, 2007)  Using business cards to market and grow your business is probably one of the most inexpensive marketing tools you can take advantage off. Think about it, its small in size, easy to carry, and can include information about your business not to mention you can hand it out to people that you come into contact with everyday. Yet, most small business owners fail to take advantage of the .. (Marketing Direct)

Customers Really Do Browse Caribbean Business Directory Websites

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 Gordon Petten (November 06, 2007)  Searching for the right companies to do business with is sometimes like looking for a needle in a haystack. This is especially so on the Internet where literally thousands and thousands of firms the world over compete for business. Companies that want to distinguish themselves from the competition often find Caribbean business directory services provide them the boost they need. .. (Marketing Direct)

Using Black Pages In An Overall Marketing Plan

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 Gordon Petten (November 06, 2007)  Incoming clients, customers and revenue is the lifeblood of any business. Making sure a steady stream of old business returns, while new customers are sought out is vital for growth. When both are not catered to, businesses tend to shrivel up and die. Companies, firms and professionals from the black business community have a very powerful tool they can use in their overall marketing .. (Marketing Direct)

Choosing a Mailing List - What You Should Know Before You Buy or Rent a List

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 Jodi Kaplan (October 28, 2007)  Direct marketing guru Ed Mayer famously said that the mailing list you use accounts for 40% of the responses from your mailings. With that much of your revenue riding on the result, it's important to make sure that you use a high-quality list. The trouble is that there are a bewildering array of lists; thousands and thousands of them. There are lists of businesses, lists of physicians, . (Marketing Direct)

Trade Show Planning and Tips

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 James Barry (October 27, 2007)  Getting ready for a trade show or convention is a big job, especially if it is your first time attending such an event. The layout and setup of your trade show booth is critical to creating a good impression of your business. There are some standard guidelines that you can follow to ensure that your trade show experience is successful. Keep your space open and inviting. If people .. (Marketing Direct)

Why Would I Consider Postcard Marketing?

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 Travis Batting (October 21, 2007)  What are you going to read first? A full colour postcard with attractive photos and visible offers A plain envelope with an unmarked sender That's the beauty of it, you know the answer to the question and it sells. You'll get an incredible high readership just because it's visible and in front of the reader before they even decide to read it. What the recipient reader doesn't know .. (Marketing Direct)

Trans-Promo Marketing - Communicate in a New "Old" Way

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 Lisa May Huby (October 18, 2007)  In case you're not familiar with the term “trans-promo", you're not alone. A relatively new concept in mainstream marketing, the term was first coined in 2005, and was largely met with blank stares and puzzled expressions. In 2006, as the newest buzzword, trans-promo marketing - also called statement-based marketing - actually began to take shape. Now, in 2007, it has real-world .. (Marketing Direct)

When To Use Discount Promotional Products

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 Mark Yokoyama (October 18, 2007)  If you're looking for a way to run a successful marketing campaign without dishing out buckets of cash, discount promotional products could be your magic bullet. Discount promotional merchandise gives your company the benefits of traditional marketing, without the ludicrous expenses to subtract from your bottom line. On top of obvious price benefits, cheap promotional products do a .. (Marketing Direct)

The Best Kept Secret in Direct Mail

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 Patrick Schwerdtfeger (October 17, 2007)  The most important ingredient in a successful direct mail campaign is repetition. If your audience sees your message enough times, they will begin to remember you and associate you with the business you're in. But there's another reason repetition is important: most direct mail pieces end up in the garbage before they're even looked at. So if you send your marketing message enough .. (Marketing Direct)

Valuable Tips for Direct Mail Success

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 Patrick Schwerdtfeger (October 16, 2007)  Direct mail continues to be one of the most effective forms of advertising in existence. You only need to look as far as your mail slot to see all the companies participating in this form of marketing. But don't be fooled with the simplicity of these little advertisements. There's a science behind direct mail and millions of dollars are spent each year trying to find ways of getting a .. (Marketing Direct)

Direct Mail 101

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 Deborah Krier (October 15, 2007)  How many junk emails do you receive each day? 50? 100? 200? More? While many of these communications are definitely unwanted and undesirable, some do provide valuable information about products and services you might actually want to buy. However, more often than not, these messages are deleted along with all of the other unwanted e-mails. That's why many organizations are going back .. (Marketing Direct)

B2B Versus B2C Direct Marketing

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 Chris D Brown (October 15, 2007)  In direct marketing there are very different challenges for the marketing manager, depending on whether they wish to approach the general public (“Business to Consumer” or “B2C”) or to communicate with other businesses (“Business to Business” or “B2B”). One of the key differences is in market segmentation. It is of course true that some .. (Marketing Direct)

Why Real Estate Marketing Fails Too Often

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 Steve Berchtold (October 12, 2007)  “Real estate marketing, ” especially in real estate investor marketing, is an essential ingredient to finding motivated sellers and potential deals. If you don’t spend the time and money doing it correctly, you have just wasted your time and money! There’s not any reason to think that big results will happen from little invested. Just like the old saying, .. (Marketing Direct)

Be Wise Or Otherwise - Catalog Marketing Tactics

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 Jonathan Hue (October 12, 2007)  A good majority of consumers still use catalogs as a means of finding, learning about, and purchasing products. We have items in over 300 catalogs that are shipped to millions of consumers every year. We send catalogs to consumers based on their hobbies or interests. For example: A person who enjoys outdoors will receive mail order catalogs that have outdoors, hiking or camping .. (Marketing Direct)

Top 10 Things Needed In A Successful Direct Mail Campaign

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 Rory Fatt (October 10, 2007)  These are the top ten things that you need in any direct mail marketing pieces…we’ll use a restaurant in this example: 1. Format A picture only aids if it is compelling and aids in telling the story. NOT a picture of an empty restaurant or dining room or your logo. If you have a photo of food or people make sure it demonstrates they are enjoying themselves. 2. Headline This .. (Marketing Direct)




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