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MLM Business Leads, Direct Mail Marketing, Trade Shows, Database Marketing, Postcard Marketing, Network Marketing.
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5 Simple Tips for Your Trade Shows

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 H. Wong (March 16, 2008)  Have you ever wondered why in a trade show, the booth next to yours is clustered with interested people while yours only receives a few nonchalant glances? Here are 5 great tips to help you in your trade shows so that next time, your booth will be the one with a clustered crowd. 1. Have an attractive display Sometimes, seeing is truly believing. If people do not see an attracting .. (Marketing Direct)

Brochure Folding Techniques That Rock

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 Janice Jenkins (March 16, 2008)  A brochure is effective marketing collateral that can help you make a success out of your promotional campaign. Your brochure's main purpose is to attract your clients to purchase a product from you or avail of a service. Even with a powerful message and exciting brochure printing design, all your efforts would be put to waste if you don't have the right folding technique that would .. (Marketing Direct)

Keep One Step Ahead Of Your Competitors At Tradeshows And Exhibitions

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 Harwood E Woodpecker (March 15, 2008)  Are you or have you ever been responsible for arranging a trade event or show? If so you'll know the problems involved in trying to find suitable tradeshow promotional giveaways. What can you giveaway that has some kind of value attached to it so as to impress any potential customers enough to give you business but without breaking the bank? There are hundreds of options open to you and . (Marketing Direct)

Direct Mail Advertising Tips For Killer Response

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 John Braun (March 15, 2008)  One of my biggest things to remember in advertising is “Do something different. " You don't want to be viewed as just another company sending out junk mail. Chances are, your prospect gets mail from companies just like yours every week. And furthermore, you're competing with dissimilar companies who bombard your prospect will junk mail. Every one of them is begging for your .. (Marketing Direct)

How Can You Simplify Your Letter Mailing Process?

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 Ruby Jones (March 13, 2008)  Letter mailing has become an important day-to-day occupation for almost all large corporations nowadays. However, the advent of Internet has made e-mailing a strong competitor of letter mailing; yet, for legal documentation, secured and assured services, direct mailing is still the most appropriate option. Letter mailing can be made for various purposes. It can simply be a marketing .. (Marketing Direct)

Trade Show Displays - Hidden Costs

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 Steven Petterson (March 12, 2008)  Due to increased competition and the internet, prices on portable trade show displays have fallen 50% and more in the last ten years. While trade show exhibitors can save a bundle when buying trade show displays today, it is more important than ever to be aware of and avoid the hidden costs associated with buying and using a trade show display. There is no point in paying more than you .. (Marketing Direct)

Warning to Direct Marketers - Asking These Questions Will Kill Your Conversions

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 Barry Densa (March 11, 2008)  For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the bacon-please take note: this article is for you. To begin. . . One of the most famous questions ever asked in an ad was penned almost a century ago by copywriting legend Maxwell Sackheim. It read: Do you make these mistakes in English? It was the .. (Marketing Direct)

In Direct Sales - Assume Bookings For Best Success

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 Lisa Young (March 11, 2008)  The consistent complaint I hear from home party consultants is the desire to increase bookings both at and away from shows. Consultants acknowledge the importance of bookings, are willing to “do anything" in order to get bookings, yet sometimes it's the simplest things that prevent us from securing those bookings. Choose your words carefully. Do you believe that booking a party . (Marketing Direct)

Envelope Printing - Everything You Never Knew You'd Have to Know - Part 2

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 Robyn Byrd (March 11, 2008)  Getting the Envelopes Printed Once you have youre envelopes picked out, you need to figure out how to get your design printed on them. Sounds easy right? It will be much easier if you know a few key points about envelope printing. Some Folks to Know: The Pre-Press Department Now that you've made your way past the fast talking (but hopefully friendly) sales rep, you may have to talk .. (Marketing Direct)

Envelope Printing - Everything You Never Knew You'd Have to Know - Part 1

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 Robyn Byrd (March 11, 2008)  We set out to write a set of articles called “Frequently Asked Questions About Envelopes, " but we immediately ran into a problem. If the customer doesn't know anything about envelopes, how will they even know what questions to ask? The world of envelopes can be labyrinthian at times - so we went about it another way. Part 1: All About Envelopes Outlined here in our first article . (Marketing Direct)

Internet Marketing Online Advertising - How To Reach Explosive Profits In 3 Steps With Online Ads

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 Vern How Chan (March 08, 2008)  "Its Simple Really! In order not to sound too cocky, I'd have to say that Internet marketing combined with some online advertising skills will mean great success to generating income. Yes, there are steps to do it and doing it right is all there is to it. Step 1: Evaluate Your Website Loading Speed Before you actually go out to spend any advertising dollars anywhere you absolutely must . (Marketing Direct)

Marketing Gold in Direct Mail - Get Your Letter Opened!

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 Olivia Stanford (March 06, 2008)  When I first began marketing with direct mail, I printed single page letters with my laser printer and hand-addressed little pink envelopes. It was work. My hand cramped up after awhile, and I found that I could only manage about 100 letters each day. But those letters got opened, and those prospects called! I was hooked. Nowadays I work a little smarter and save my hand! The secret to . (Marketing Direct)

Sales & Marketing Tools For Your Business - Finding The Right Ones

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 Sylvia Bronstein (March 05, 2008)  Tools are required for every business. Carpenters use hammers and saws. Doctors use diagnostic equipment. I don't need to tell you what dentists use. The point is if you have a product or service, you need advertising, sales and marketing tools. These can be in whatever media you wish such as your website, your business card, flyers, brochures, postcards, catalogs and posters. They all .. (Marketing Direct)

Hitting A Trade Show Home Run

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 Sylvia Bronstein (March 05, 2008)  Trade shows are one of the most important marketing strategies that many companies use. Most companies exhibiting at trade show spend considerable time and money on their trade show booth. They understand that trade show attendees can be drawn to their booth with a little pre-show hype. Most trade show attendees are what real estate people call “lookielews". They enter the .. (Marketing Direct)

Get Noticed with the Wow Factor

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 Sylvia Bronstein (March 05, 2008)  Every effective presentation needs a “Wow Factor" to get attention. Postcards, business cards, flyers, brochures, sell sheet, catalogs, posters or any other printed advertising sales and marketing literature should be designed with the intent to get the most attention possible. Direct marketing promotions are one of the most effective ways to increase sales quickly. The most .. (Marketing Direct)

Advertising, Sales and Marketing Literature Turned to Gold

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 Sylvia Bronstein (March 05, 2008)  The ancient art of alchemy has been revived. That is right, I said alchemy. It is now possible to turn your sales and marketing literature into gold, bronze, brass and about 600 other metallic colors. The amazing thing is you can do it yourself. It is pretty easy and quite affordable. We all need that Wow Factor to stand out and separate us from our competitors. Imagine the .. (Marketing Direct)

Success Costs

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 Sylvia Bronstein (March 05, 2008)  We all want our products and services to be viewed as high value and perceived as being well worth the cost. The problem is getting the message out without breaking the bank. For example, you have a new line of products and you need a promotion to get the word out. You know there are a lot of potential customers but what's the most cost effective method to reach your targeted market. .. (Marketing Direct)

Cheap Business Cards With Power

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 Sylvia Bronstein (March 05, 2008)  Everybody needs business cards. Full color business cards can be one of the most effective sales and marketing tool you have. They can be the wedge to separate you from your competitors. With state of the art printing, you can print cheap business cards and add the Wow Factor to help brand yourself from your competition without breaking the bank. It is amazing how many entrepreneurs and . (Marketing Direct)

The Hypnotic Power Of Freebies

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 Janice Jenkins (March 04, 2008)  You must know by now that subliminal messages work big time when it comes to having your marketing campaign for your business, be it booklet printing or marketing brochures. They often overwhelm your target readers with all the right stuff that you get to generate more leads than you could ever imagine. And if there's one emotion that can be targeted to convince your target clients to .. (Marketing Direct)

Saving Time With the Two-Step

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 Tommy Yan (March 04, 2008)  If you're involved in marketing products, services and coaching programs for niche markets, one of the best strategies to screen your company from the nation of tire kickers is using the two-step marketing approach. The two-step increases your ability to work with serious prospects that are more likely to become loyal paying customers. This also reduces the time you waste with energy .. (Marketing Direct)

Tips for Designing Trade Show Graphics

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 Andrew Keeler (March 04, 2008)  If you have ever attended a trade show, you know that many companies struggle with designing graphics that represent their company well. Even large, nationally recognized corporations make glaring mistakes in their graphic design that could have easily been prevented with a better understanding of the trade show environment. By collecting information from designers experienced in .. (Marketing Direct)

Make Your Direct Mail Sales Letters More Powerful with More Personalization Says Consultant

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 Alan Sharpe (March 04, 2008)  The easiest way to increase your direct mail response rates is to make your packages more personal. Given the choice between reading a flyer and reading a hand-written note from a friend, most people will read the personal note first. Here are some ways to make your direct mail packages more personal. ENVELOPE Use a stamp instead of a postal indicia or metered postage. Hand-write .. (Marketing Direct)

3 Shocking Truths About Easy Daily Cash To The Core

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 Vern How Chan (March 04, 2008)  26 Year Old Makes An Upwards Of About $30,000 Per Month Great, another day for me as I do some research over Google. If you are new to the direct marketing world and even consider easy daily cash gold as a potential money making system, read on. Now, most marketers probably will never reveal this to you but the statements above is quite a common ground. Its all about good copy writing .. (Marketing Direct)

Proven Methods of Customer Retention

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 Rusty Campbell (March 03, 2008)  As any marketer knows, the best customer is a returning customer. Assuming you've treated him well in the first place, you have built a trusted relationship. Trusted relationships are like currency. They will payoff time and time again. Existing customers are more easily sold because they already like you and believe in you and your products. Now your job is to keep them thinking of .. (Marketing Direct)

Quality Business Cards for your Business Identity

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 Nicole Audrey (March 03, 2008)  Taking a look at our surroundings we can barely tell that competition is tough. Businesses are vying for recognition and identity. Thus one of the best thing to capitalize for business identity and recognition is the utilization of business cards. Business cards are vital tools in marketing your business. It posses the vital elements in informing your clients about the services you .. (Marketing Direct)

Reaching People In Foreclosure - How To Use Direct Mail

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 Olivia Stanford (March 02, 2008)  Marketing to people in foreclosure presents some challenges. Often those in foreclosure have other financial problems as well. If they can't make their mortgage payments, chances are pretty good that they can't make their credit card or car loan payments either. In many cases, these folks have simply turned their phones off. (After all, would you want to get nasty collection calls .. (Marketing Direct)

Think Outside The Card

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 Janice Jenkins (March 02, 2008)  Let me say this. If you're just starting your business, or even if you've been at it for so many years now, networking is an essential part of your business life. You can't operate successfully if you don't make it a habit of getting your custom business cards out there. Handing out your business cards is essentially the basic action for building your relationships, whether its .. (Marketing Direct)

Direct Mail Advertising Is No Longer "Junk" Mail

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 Olivia Stanford (March 02, 2008)  Remember “junk" mail? We all used to drop those letters and mailers in the garbage with hardly a look. Nowadays, we find ourselves opening these mail pieces. Why is that? Interestingly, direct mail has become legitimate, and spam emails are the “junk" mail of this 21st century. This is a tremendous boost for advertisers. When an advertising letter comes in the mail, it has .. (Marketing Direct)

Profile in Success - Dick Benson

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 Andrew Brown (March 02, 2008)  By numerous accounts, Dick Benson was the most successful direct mail marketer of all time. Put simply, Dick Benson's view of direct mail marketing is quite simple: The promoter's goal is to get prospects to raise their hands and say they're interested in what you have to sell. Secrets of Successful Direct Mail emphasizes this lesson and everything Dick Benson learned in over 40 years .. (Marketing Direct)

Direct Mail Marketing Success - Put the Product Before the Marketing

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 Brandon Cornett (March 02, 2008)  After working in the direct mail postcard industry for a while, I've noticed some trends. I've seen which direct mail strategies work the best, and which ones should be avoided. And I'd like to share one of the most effective “secrets" of postcard marketing with you right now. A Great Product or Service Markets Itself A bad idea with glitzy marketing material wrapped around it is . (Marketing Direct)

Practical Business Marketing Uses For Custom Stickers

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 Daniel Stone (February 29, 2008)  Custom stickers are more than just a decoration on test papers they are actually powerful marketing devices. We've all at one point had contact with a sticker- but what if we could create our own sticker designs? We could market products, bands, show support for a cause, and even have a little mischief from thinking outside the box. Popular Culture and Custom Stickers One of the recent . (Marketing Direct)

Use Your Business Cards - Do Not Bin Them!

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 Nazir Daud (February 28, 2008)  How many people start a new business, print 1000 business cards and then use only a fraction of them before they change their company logos or artwork? What happens then? You guessed right. . . the cards get binned when the next batch arrives with the new design. Here are Some Clever Ways that You can Use Your Business Cards: Staple one to each brochure you send out - if somebody needs . (Marketing Direct)

Using Print Ads to Bolster Your e-Business

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 Robert Abrom (February 27, 2008)  When you are developing the marketing plan for your business, there are many factors you must take into consideration. Advertising is crucial, but needs to be done strategically in order to garner the best response for your money. Many online businesses rely upon e-mail advertising to accomplish the majority of their marketing goals. For the most part this is an easy and inexpensive .. (Marketing Direct)

Keep Your Promotions on the Green

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 Chris Ellis (February 26, 2008)  Out of all the avenues perfect for advertising, golf is surprisingly high on the list. Someone new to the promotional industry might be pretty astounded to see the tremendous volume of golf items available for imprint. Take a quick look at a promotional products company website and you will probably see an entire section dedicated to golf. The huge variety of imprintable golf products .. (Marketing Direct)

In Direct Sales - 3 Tips to Build Your Brand From Jay Abraham

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 Lisa Young (February 26, 2008)  If you look at the greatest leaders in entrepreneurial sectors they are normally the entrepreneurs and businesses who engineeer the maximum quantity, quality and consistency of breakthroughs in marketing, strategy, innovation and management. - Jay Abraham As Rich Schefren's StrategicProfits Live event comes to a close, the internet marketing community is abuzz with the testimonials .. (Marketing Direct)

In Direct Sales - 10 Things Every New Consultant Must Do

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 Lisa Young (February 25, 2008)  Regardless of your company, your product, your location or your ability as a salesperson, there are a few things that every network marketer should be doing. I'm addressing this article to new direct sales consultants, because they are most likely to take advantage of it, and make it soar. In no particular order they are: Know your contract. Simply knowing what you can and can't do as . (Marketing Direct)

What Is Direct Response Method Marketing?

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 Darren R Salkeld (February 24, 2008)  Direct Response Method refers to advertising methods which solicit an immediate and predictable response from target audiences. A distinguishing characteristic of the Direct Response Method is known as a ‘Call-To-Action’. The idea behind Direct Response Advertising is to broadcast a marketed message through media forms such as radio, internet, newspapers, magazines and TV. . (Marketing Direct)

Delivering Unexpected Value and Improved Marketing ROI

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 Liz Brohan (February 24, 2008)  Marketers must become true customer advocates, using retention marketing programs to prove your brand's loyalty to the customer, not the other way around. This approach delivers unexpected value to customers who reward you with increased revenue, profits and ROI. This is a business and mind-set shift. According to Forrester Research, true customer advocacy is achieved only when .. (Marketing Direct)

3 Proven Ways to Double Your Direct Marketing Response Rates

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 Peter Kirkham (February 24, 2008)  Are your 'Squeezing the Max' from your direct marketing campaigns? Testing & measuring your direct marketing campaigns can save you a substantial amount of money, time, stress and. . . make you a winner. But you need to know what to do & how to do it. There are 3 key areas to focus on, they are measuring your marketing campaigns, integrating your marketing media and testing .. (Marketing Direct)

Print on Demand Services Tips for Economical Publishing

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 Joel Owens (February 20, 2008)  It is only wise to get the most out of your money - expenditures can be an asset or a liability for businesses that is why money always matters. So when you put up the initiative to provide clients with catalogs, your employees with a newsletter, or your following with magazines, print on demand services can be one of the figures that will add up to your budget significantly. Making .. (Marketing Direct)

Direct Mailing To Help Maintain Your Client Base

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 Eric Menzies (February 20, 2008)  I used a direct marketing mailing approach to solve a very big business problem for me many years ago. I didn't even know what the term direct marketing was at that time, but as a business person I understood how it worked intuitively. More importantly, I knew I needed to do something quick and a direct mailing approach seemed to me the best way to reach the people I needed to respond. .. (Marketing Direct)

Smart Printing - Comparing Prints, Printing Quotes and Prices

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 Joel Owens (February 10, 2008)  Anybody with a printer and an internet connection can start a printing job nowadays, but the only way to get the best value is to systematically compare and evaluate each printer's prints, printing quotes and prices. When choosing a printing company, get as much recommendations as you can get. A little research can save you from dealing with the wrong printer. And when you're working .. (Marketing Direct)

How To Measure Your Direct Marketing Results

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 Lynne A Saarte (February 06, 2008)  If you want to measure your direct marketing results but you don't know where to start, in today's market, there are three most common ways to do it. Not only can you know which of your marketing campaigns really work to your advantage, but you also get to increase your sales in the process. 1 - Cost Per Acquisition This is the first of the most common measuring tool to gauge the .. (Marketing Direct)

The Importance of Typesetting and Ad Design

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 Ronnie Altamirano (February 06, 2008)  When placing your ad in print publications you can generate a much better response if you have a well designed ad. Many of the publications out there will offer you free typesetting which is great as it will save you from paying for some typeset ads but the one problem that goes with this is that your ad will look very similar to many of the other ads that the publication has typeset .. (Marketing Direct)

Postcard Printing Need Not Be Expensive

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 Lynne A Saarte (February 05, 2008)  I know. This has always been the problem when you are in business, especially if you're a small one at that. Budget. Finances. Resources. Call them in any other name you want, you still have a limited amount to consider when doing your marketing campaign. You're probably thinking how the hell you'd be able to stretch your money to accommodate the best marketing strategy ever to grow .. (Marketing Direct)

Newsletters That Get Attention - 10 Simple Steps For Small Businesses

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 Lynn Gerlach (February 05, 2008)  If your newsletter, like mine, is an important piece of your marketing plan, I encourage you to give it the time and money it requires, because I know it will get read. Your readers will comment on it and, when you offer an item for sale, they'll place orders. Now, my business is very small, and my mailing list has not yet reached 200. The advice I'm offering is not for large companies . (Marketing Direct)

Need More Customers? Here's Some Ideas That Just Might Work For You

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 Peter Kirkham (January 29, 2008)  Here's Some Tips & Ideas That Will Help You to Get MoreCustomers. Customers, they're a pain. . . who needs them!! Unfortunately we all do. Yes, it's sad but true. I guess there are customers and then there are customers. Some customers are simply fabulous and others are just plain painful. I always wince when I cast my mind back to when I owned a local franchise of a national .. (Marketing Direct)

Kick Off Your Brochure Marketing With These Simple Steps

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 Janice Jenkins (January 29, 2008)  Brochures are very effective tools to have when you want to grow your business. However, most brochure marketing campaigns need to be redesigned and restructured because they don't get the results you expect from them. In order for your promotional efforts to be effective, designing brochures should be in order. Here's how you can kick off your brochure marketing campaign with these .. (Marketing Direct)

Al Bundy Sold Women's Shoes

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 Christopher Haddad (January 28, 2008)  When I was a kid, one of my favorite TV shows was “Married with Children. " Ever Sunday night, my dad, my brother and I would plop down on the couch and watch the Bundy clan go through their white trash ballet. It was TV for the rest of us-the folks who didn't fit the Cosby mold and who couldn't even fathom why those “Family Ties" were so damned strong. "Married" was smart .. (Marketing Direct)

What's Under The Scarf? An Astonishing Marketing Secret They Don't Want You To Know

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 Christopher Haddad (January 28, 2008)  It was a red scarf. Red and wool. The girl had it pulled tight around her neck and folded over in the front like an over-sized, warm and toasty neck tie. This was in London in 1998. I was a skinny, long-haired, trench-coat-wearing quasi-goth bouncing my way around town, seeing way too much theatre and interning for Norma Heyman: the tough old “bird" who had produced .. (Marketing Direct)




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