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MLM Business Leads, Direct Mail Marketing, Trade Shows, Database Marketing, Postcard Marketing, Network Marketing.
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The Power of the Offline-To-Online-To-Offline Strategy to Attract More Clients

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 Leon Altman (April 12, 2008)  It's ironic that one of the most effective ways today to market products and services online is through offline marketing. This can be especially effective when used in an offline to online to offline strategy. What I mean by that is that your mailer or ad includes your URL and your telephone number. The URL gives the reader the opportunity to learn more about your product or service .. (Marketing Direct)

Cash Gifting Benefits All Involved

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 Bryan Tuck (April 11, 2008)  A 5 Part Series that looks inside the cash gifting activity Let's face it. . . There are people that are invited into a cash gifting activity that, deep down, really know that this is something that could change their way of life. Unfortunately there is a fair amount of skepticism and disbelief that stops them from acting on the invitation. It s through this series of articles that .. (Marketing Direct)

In Direct Sales - Big Results One Rung at a Time

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 Lisa Young (April 11, 2008)  I took my kids to the park today. My baby sat in the baby swing and had a blast, until big brother decided to run off to the playscape. Naturally, little brother just HAD to go along. So out of the swing, and up to the playscape we trot. I was trying not to be an overprotective mom. I heard myself encouraging my baby. "Good job, honey!" "That's a big boy!" "Way to go!" I'm not sure .. (Marketing Direct)

Tackling Trade Show Giveaways The Right Way

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 E.S. Cromwell (April 11, 2008)  Take a stroll through any trade show event and what you'll see are rows upon rows of businesses handing out giveaway items to promote themselves. And it's of course true that everyone attending these events does indeed enjoy receiving a free gift or two, or three, or even more -which is usually the case- from these businesses. Free anything is always appealing and draws in a crowd. And .. (Marketing Direct)

The Excitement of Direct Marketing - Part 2

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 Charles Baldwin (April 11, 2008)  As discussed in Part I, direct mail has to be the most exciting area of marketing. With all the new programs, Co-Registration companies, PPC advertising and Social Marketing sites to help you create a mailing list, your chances of creating a winning mailing are in your favor. In fact the odds of you creating a successful business online today are greater than they were two or even five .. (Marketing Direct)

Personalize Your Direct Marketing for Increased Response Rates

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 Clint Steiner (April 11, 2008)  When you send out 1000 postcards on average only 10-20 people will respond to your offer. That means 98% of people will throw your mail piece in the trashcan. I truly believe in the power of using postcards but there are 3 issues that I want to address to help you improve your response rates. 1) Sending out boring, generic postcards. With todays technology you are able to personalize . (Marketing Direct)

In Business, Giving is Receiving

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 Lynne A Saarte (April 11, 2008)  Small businesses often find themselves competing with much larger foes. They are usually at a distinct disadvantage when it comes to the ability to advertise their services or products against those of their more powerful competitors. In this environment, small business owners must find creative ways to increase their customer base and, in turn, their share of the market. They must .. (Marketing Direct)

Referral Marketing Plan - How to Set Up Successful Referral Programs in Your Business

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 Derek Viveiros (April 11, 2008)  Don't you love it when the phone rings and someone says, “My friend Alice told me all about your widget flatteners and I really need some. I'd like to order a couple dozen". Of course you love it. You're gratified that you have a loyal customer who is so happy she recommended you to her associate. You feel the excitement of knowing you've got an easy, lie down sale. You're .. (Marketing Direct)

Marketing Your Online Business Through Postcard Mailing

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 Carla San Gaspar (April 10, 2008)  Finally, you have a business and it is going strong. You have conquered the online world. You are selling your products to people you haven't met personally. You have gained their trust. That is why they give you their credit card numbers easily. But have you thought about postcard mailing? Going Offline Even if you are the master on the cyberspace, you should still take time to see .. (Marketing Direct)

Trade Show Booth Promotion Mistakes

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 Steven Petterson (April 10, 2008)  Trade show exhibiting is one of the most cost effective direct marketing tools available to business today. But while some trade show exhibitors seem to always hit home runs when they exhibit at trade shows, other trade show exhibitors seem to regularly strike out. Why? To be a successful trade show exhibitor, one needs to bring traffic to their trade show booth. Unfortunately, many .. (Marketing Direct)

Be An Informed Buyer Before Purchasing Your Tradeshow Booth And Equipment

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 Carl Formby (April 09, 2008)  The importance of a tradeshow is well known to many companies. But the problem is that most of these companies are not clear how to choose right equipment so that they can make a good and lasting impression in the tradeshow they are going to participate in. Basically for a tradeshow there are two types of equipments. These is ready made tradeshow equipment and custom tradeshow .. (Marketing Direct)

The Five Goals that Postcard Printing Can Achieve

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 Carla Sangaspar (April 09, 2008)  Having only started with a business of your dream, you are now faced with the tough reality. Your work does not end when you have closed your shops and your employees have gone home. As a business owner, your job is 24/7. You must learn the value of every element, even of postcard printing. What do you get out of postcard printing? Do not underestimate the process just because it is .. (Marketing Direct)

Avoiding 3 Common Mistakes Done in Networking and Postcards Design

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 Carla Sangaspar (April 09, 2008)  Networking is an integral part of any business. It must be well-thought of just like your every marketing tool like postcards design. There are events that are usually being set up by the people in the trade for business owners, advertisers and upcoming entrepreneurs to get to know one another. As a person in the biz, it is important to set some time off for such occasions. You know .. (Marketing Direct)

Postcard Printing and Mailing Services Ideas on Appropriateness and Sensitivity

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 Joel Owens (April 09, 2008)  Creativity goes a long long way. It enables you to make original concepts and brilliant copy for your advertisements, marketing campaigns and so on. It also allows you to come up with refreshing and bold ideas - all ideal for direct mail postcard printing and mailing service. Creativity comes in many forms. It makes itself apparent in comedic or humorous copy and concepts. Imagination .. (Marketing Direct)

Door Hangers - Big Returns On A Small Budget

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 Sylvia Bronstein (April 09, 2008)  Want to get a quick return on a small investment? Cheap door hangers are the fastest way to achieve these results. Why? Mailing costs are rising plus your mailbox is a very competitive place with all the other promotions in it. Most get dumped without ever getting noticed. Why fight this and get lost in the crowd? Full color door hangers are cheap to print and easy to distribute. They .. (Marketing Direct)

How To Reach The American Farmer Directly

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 Robert Cline (April 08, 2008)  A person trying to research how to reach farmers of all kinds across America may find it difficult to locate a reputable Database Marketing company to provide quality contacts of their target audience. Researching and checking for referrals on the internet can be time consuming as well as frustrating. One must ask several questions when choosing a company to purchase these prospect .. (Marketing Direct)

Fun, Local and Free Marketing Ideas

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 Wayne Blankenship (April 07, 2008)  Do you often wonder what new ideas you can try in local marketing for your MLM or even store front business? Well don't feel alone, I am there quite often! My passion is to share ideas with others that I think might help their marketing. Try to capitalize on the holidays by walking through neighborhoods and leaving promos on the door. Below I will list some of the marketing ideas for .. (Marketing Direct)

Mini Brochures Make Money - Turn Your Business Card Into A Brochure

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 Sylvia Bronstein (April 07, 2008)  A business card is used by everybody in business. It contains the essential basic information about how to contact you. Most are boring and after you hand them out, they are put in a pocket until your pants go to the cleaner. Then you take them out dump them into the “business card graveyard". Most of us have one, a drawer or box which is dumped periodically. Mini brochures are a . (Marketing Direct)

Direct Marketing Sales Letters, Delivering the Knockout Punch

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 Donald Yerke (April 04, 2008)  1. Simplify everything in your advertising. Simple, clear copy is easy to read and understand. It propels your customer to the decision point without hesitation. After you've written your copy, edit it for simplicity and clarity. With a little effort, you will see how splitting a long sentence into 2 is easy. Use lots of 1 and 2 syllable words. Paragraphs need only to be a few .. (Marketing Direct)

Direct Marketing Sales Letters, Responses Mean Leads

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 Donald Yerke (April 04, 2008)  1. Force your advertising piece to focus on the client's emotions. Your sales piece demonstrates emotional feelings provide by benefits of your product. Or service. Hit their emotions so hard they want to start taking action now. Use realistic true stories to draw people emotionally into your message. Example: “Thomas Hopkins, a five year insurance producer from New York, last .. (Marketing Direct)

Direct Marketing Sales Letters, Turning Profitable Returns

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 Donald Yerke (April 04, 2008)  1. It is almost mission impossible, to determine your return on investment right off. First determine what ultimately a lead will yield. An example. Use a 3 year total override yielding factor of your desired agent's production. Next compute the worth of a producing insurance agent by assessing it against the value of acquiring this producer. Assuming a 1,000 piece direct mailing to .. (Marketing Direct)

Direct Marketing Sales Letters, Pump The Response Way Up

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 Donald Yerke (April 04, 2008)  1. First determine what you want your advertising pieces should achieve. Define what you want your advertisement's winning goal is before you begin writing anything. Do you want to generate inquiries (leads)? Do you want to get immediate orders and attempt to bypass the lead process? What worthwhile action do you want prospective clients to take? How do you want them to respond? Put .. (Marketing Direct)

Tricks To A Successful Postcard Marketing Campaign

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 Charen Smith (April 02, 2008)  Tired of swimming with the current when it comes to your online marketing techniques? With everyone too distracted on online ad schemes, it's probably time for you to get back to print marketing and gain that edge in the market. One of the most effective marketing strategy widely used by marketers for years is postcard printing and mailing or most commonly referred to as direct mail. .. (Marketing Direct)

Some Ways to Use Your Marketing Dollars More Effectively in Tough Times

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 Mac McIntosh (April 02, 2008)  These are difficult times. Even so, if sales have decreased by half in your field, half of those who usually make purchases still are. As the marketing person at your company, you can create ways to access those buyers and generate more leads and sales - even when working with a reduced marketing budget. Cut out the marketing projects that you may never get around to. You can add these . (Marketing Direct)

How To Design And Print Your Own Business Cards

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 Garry L. Neale (April 02, 2008)  If you have the right computer software it's not difficult to design your own free business cards - it's really quite simple. No matter what program you use, the basic steps to carry out business card printing are essentially the same. The first thing you have to do is create a workspace. This involves setting the size of the card - most people set it to what the final size of the card .. (Marketing Direct)

Effective Tips on Trade Show Booth Design

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 Mark York (April 02, 2008)  Gaining maximum focus at an international trade show with the most innovative and impressive booth design must be the aim of every entrepreneur, tradesperson or retailer. If you wish to effectively market your brand at a trade show, then a unique trade show booth design must be a top priority in your preparation. A profitable booth must be developed with a sophisticated sense of art and . (Marketing Direct)

Five Easy Tricks to Expand Your Direct Mailing List

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 Hal Lewis (April 01, 2008)  Direct mailing is a priceless asset when it comes to giving your business a boost, but a direct mailing campaign is only as good as your mailing list. Think about it. Ten mailings are going to bring you more business than five. One hundred mailings are going to bring you more business than ten. One hundred carefully targeted mailings are going to bring in more business than one hundred .. (Marketing Direct)

Important Tips For Creating Must-Have Flyers

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 Sylvia Bronstein (April 01, 2008)  If you own a business or are responsible for adverting and/or marketing, sales materials such as flyers, postcards, brochures, catalogs, and the like, can play a particularly significant role in your success. They can save you countless hours meeting with prospects, telling and retelling your story, filling in the details, and following up with customers. In order to be successful, you .. (Marketing Direct)

How to Reach Past Customers and Former Clients Without Being Pushy

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 Dee Cohen (April 01, 2008)  It may be six months or a few years since you've heard from a previous customer or client. Do try to reach them because chances are they have just been busy and not dissatisfied with your services. We all have received postcards and new brochures from merchants and professionals we haven't seen in a while, but often as we read through a stack of mail at once and they get discarded as we . (Marketing Direct)

How To Get Past The Sorting Stage in Postcard Marketing

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 Lynne A Saarte (March 31, 2008)  So you have your postcard marketing completed. You have already printed your direct mail tool by an excellent professional postcard printing company. You have a strong design and powerful message that would make your target readers take action. The only thing to do now is to make them want to stop sorting out your color postcards and get them to really look at what you have to say. .. (Marketing Direct)

The Secrets to a Successful Direct Mail Marketing Campaign

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 Hal Lewis (March 31, 2008)  Are you looking for a way to spice up your marketing campaign and bring in more business, but you can't figure out what it is? Have you spent hours upon hours working on AdWords and optimizing your website, but you just don't have the clientèle you were hoping for? Maybe it's time to take your advertising efforts offline and step out into the wide world of direct mail marketing. What .. (Marketing Direct)

Direct Response Marketing, Yesterday and Today

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 John Fink (March 31, 2008)  My first exposure to Direct Response Marketing was way back in the fifties. I read an ad in a Superman comic book. It was about a 90 pound weakling who wasn't strong enough to defend himself against a muscle bound bully. He decided he would change that and become so strong no bully could bother him; and he did just that. The ad said if I sent him a dime, he would teach me how. I didn't .. (Marketing Direct)

Direct Mail Fundamentals - How to Build a Mailing List

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 Brandon Cornett (March 31, 2008)  One of the most important elements of any direct mail marketing campaign is the mailing list (a. k. a. database). These are the folks you'll send your postcards or letters to - in the hope of generating a response and, ultimately, some new business. The first thing you need to realize is that your list is more than just a bunch of names. It's a primary ingredient of direct marketing .. (Marketing Direct)

Tips For Increased Direct Mail Marketing Response

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 Mac McIntosh (March 30, 2008)  Use these tips for increasing direct mail response and sales leads: 1. Ask your prospects which form of communication they prefer for receipt of information and future updates. Fax, email, or post? By being prepared to send information by fax or email you can reduce delivery time and sometimes save considerable expense on postage and printing costs. 2. When sending a newsletter or .. (Marketing Direct)

Synergy Success System

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 Dave Krigger (March 30, 2008)  Have you ever been lucky enough to look out over the Horizon and see a synergy emerging where several industries and marketing philosophies begin to merge? The first thing that an astute observer would think is that now would be the time to take action and get involved, in some capacity, in the trend. Often times, it is very difficult to know how to go about profiting from emerging .. (Marketing Direct)

In Direct Sales - Get Yourself a Herd

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 Lisa Young (March 28, 2008)  Get yourself a herd. - Dan Kennedy You offer products and services that you believe are the best in your industry. There are tens, hundreds, maybe even thousands of people who have used your products and services and believe, just like you do, that what you're offering is the best to be found. This is your herd. And others - your prospects - will follow once they see that your herd .. (Marketing Direct)

Financial Seminar Marketing- How to Choose a Mailing House That Will Save You Time, Effort & Money

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 Mike Kaselnak (March 27, 2008)  Financial seminar marketing is the quickest way to grow your financial business. It allows you to do a face-to-face, credibility-building meeting with 40 or 50 prospective customers at a time. In fact, in the last 8 years, financial advisors that were making $50,000 per year saw their incomes soar to over $1 million a year. But the market has changed drastically. How the Financial .. (Marketing Direct)

Smart Marketing During A Slow Market

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 Toni Grundstrom (March 27, 2008)  When consumer spending is soft and your business is feeling the loss it is time to beef up your marketing efforts. If you wait for an improvement in the economy, a new sales cycle, or better market conditions to start a marketing campaign, you risk losing customers and giving your competitors the advantage. When times are slow smart businesses can turn a bad economy into their .. (Marketing Direct)

The Power of Direct Mail and Print Advertising

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 Kathleen Whitlow (March 26, 2008)  Direct mail and print advertising are two forms of marketing that can reach a large amount of people that are in your target market. Direct marketing is also a very cost effective option when choosing an advertising approach. Direct mail and print advertising pieces can be a part of a bulk package, using cooperative efforts and they can also be sent out separately through individual .. (Marketing Direct)

How To Design An Inviting And Open Trade Show Display

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 Ken MacKenzie (March 24, 2008)  When designing a trade show booth it's important to realise that your trade show display serves as a direct, powerful reflection of the quality, image, and service of your company and its products. It's imperative that the visual impact of your trade show display makes a strong first impression and communicates your message in a matter of seconds. You only have a very small window of .. (Marketing Direct)

Business Card Bloopers

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 Bryan Kress (March 24, 2008)  When looking at a business card what do you notice? Generally the name, address, email, and phone number is what a typical lay-person will look for. Then why are people spending a hundred plus dollars on designing and printing business cards still in the world today? The reason is the misconception that the small business owner needs to look and act like the “Big Guy. " Not a good . (Marketing Direct)

In Direct Sales - Time Management Is Money In the Bank

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 Lisa Young (March 24, 2008)  You wake up, try to get showered and dressed before the kids wake up. Then you prepare breakfast, get them bathed, dressed and ready for the day. With any luck, you might manage a few minutes of time for yourself, but in general, the direct sales/home party consultant has a lot more on their plate than just juggling the kids schedules. If only it were that easy most days. Time .. (Marketing Direct)

Junk Mail? That Comes By E-Mail Doesn't It?

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 Ian Haughton (March 20, 2008)  A few years ago, brightly coloured envelopes would pour through our letterboxes. Emblazoned with grabbing statements and promises of a better life, these communications earned themselves the title of junk mail and would hardly even accomplish so much as a glance before being dropped into the waste bin. But things have changed. These days more and more people are actually opening these .. (Marketing Direct)

The Excitement of Direct Marketing

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 Charles Baldwin (March 19, 2008)  Direct Marketing has to be the most exciting area of marketing. The results of a winning mailing are truly thrilling. Few things can compare with opening your mailbox to find a flood of emails or envelopes filled with orders and checks made out to you! And if you can increase the response to your offer by just a fraction of a percent, you can turn a slight profit into windfall profits. . (Marketing Direct)

Your Best Direct Response Campaign Blueprint

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 John Assaraf (March 19, 2008)  Whether you do it electronically or with printed materials, a direct response campaign needs particular elements and components to succeed. While the specific pieces and content might be different from one campaign to another, here are some fundamentals that will set you up to succeed no matter what form your campaign takes. State your offer in its simplest form. Everyone knows that .. (Marketing Direct)

Direct Marketing And How To Make It Profitable During Tough Economic Times

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 Gene BeHage (March 19, 2008)  Hi, I am a direct marketing specialist that has helped hundreds of direct marketers grow their businesses. You do not know me, but after reading my views on direct marketing during an economic slowdown, I believe it can give you business an edge in taking market share from your competitors. Today the consumer is being financially squeezed by many economic realities. Soaring gas prices .. (Marketing Direct)

Successful Direct Mail Campaigns - Postcards

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 John Safin (March 18, 2008)  If you get away from hi-tech, direct mail is still one of the most efficient forms of advertising. It's a low-cost opportunity to send a message to your targeted audience. Postcards, specifically, have the ability to quickly capture the attention of someone you want as a customer, or provide an inexpensive way to stay in touch with existing clients. Like any marketing campaign, you need . (Marketing Direct)

Playing Your Business Cards Right

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 Janice Jenkins (March 17, 2008)  The problem with having a poor image for your business stems from different factors, one of which is your poor and unprofessional marketing collaterals such as your brochures and business cards. But let's focus on your business cards. Most business images that are inadequately promoted starts with their business cards. It is so often that you'll see business card printing pieces that .. (Marketing Direct)

Successful Direct Mail Marketing Services

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 Daegan Smith (March 17, 2008)  Any successful business endeavor depends heavily on marketing strategies. This is why in doing your internet business, secure only the approach that will generate the best outcome for your efforts. This is where you can explore the technique of using direct mail marketing services to have a bright future in the business. Network Marketing in the Internet Community Multi-level Marketing . (Marketing Direct)

Direct Marketing Mail Leads - Keeps You at Your Finest Business Growth!

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 Daegan Smith (March 17, 2008)  Direct mail leads are now the best and easy way to make a huge sale. Through direct mail marketing leads the network marketers, MLM, opportunity seekers are added making opportunities grow for their businesses. In a multi level marketing, these direct mail leads are very helpful to make your business grow and to generate more income than the usual. To make this possible you must make a . (Marketing Direct)




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