Already on ArticleSlash?

Forgot your password? Sign Up
  Articleslash »
» Marketing Direct

Marketing Direct & Business Article Category 

MLM Business Leads, Direct Mail Marketing, Trade Shows, Database Marketing, Postcard Marketing, Network Marketing.
Latest Articles

A Funny Thing Happened on the Way to the Forum A Profitable Niche Marketing Link Building Gem

by:
 Ian R Davis (June 23, 2008)  It's no use creating a brilliant profitable niche marketing business site if only you the cat and your Grandma know you've done so. You may as well be trying to sell coal from a black bin liner during a black out. If no one can see it then no one can buy it. If you want to build profitable niche marketing business then forum marketing will be an essential part of your marketing .. (Marketing Direct)

How Does Your Direct Mail Pull?

by:
 Katrina Sawa (June 23, 2008)  Assuming you have a great graphic artist who designs your marketing materials, mailers and collateral (which is a big assumption, I know). . . Where do you go to get them printed and/or mailed? How do you know which messages will be better to use? How often should you send mail out to your list? Many small business owners I know typically do mailings hap hazzardly, meaning they plan a .. (Marketing Direct)

Creating Financial Wealth in the 21st Century

by:
 Chuck Danes (June 22, 2008)  There are 3 words that are synonymous with achieving huge success in small business and creating substantial financial wealth in the 21st century. . . The Internet Direct Selling Home Based Business The direct selling industry, not to be confused with MLM or network marketing business models, is taking the world by storm and is opening doors of potential for those who may have .. (Marketing Direct)

Spice Up Your Corporate Event

by:
 John Johnston (June 22, 2008)  Event planning is about who you know instead of your company knowledge base. As a matter of fact event planning can be time consuming and labor intensive. Meeting management along with getting suppliers together will be usual things to execute that are responsibilities within readying around conferences. Getting ready for an event is a highly productive start-up marketing method for .. (Marketing Direct)

In Direct Sales 5 Secrets to Fill Your Calendar Without Overcoming Objections

by:
 Lisa Young (June 22, 2008)  With the grim economic outlook, some direct sales consultants are pulling out their hair trying to secure bookings and keep their calendar full. Some of the most experienced consultants are scrambling, buckling down, and “getting back to basics" in an effort to fortify their fading calendar. But the savvy direct sales and home party consultants are still holding a consistent book . (Marketing Direct)

Advantages of a Business Mailing List

by:
 Chris J Burns (June 22, 2008)  Anyone who is serious about his or her business understands the importance of having a business mailing list. Previous methods of passively expecting that someone will walk into your store to buy something is outdated and no longer works in today's economy. In place of this is Pro-Active marketing via various methods such as direct mailings, which allows a business owner to contact .. (Marketing Direct)

Is a Foreign Or Offshore SEO Company Right For You?

by:
 Wil Reynolds (June 22, 2008)  As I mention time and time and time again, the search engines have shifted more from technical know how to rank well in their search engines to marketing savvy to rank well. Just look at the direction the search engines are heading with blended results here and here. As search engines move in new directions, how equipped is your search engine optimization company to understand how to .. (Marketing Direct)

Direct Sales Success Secrets Exposed

by:
 Greg Nixon (June 20, 2008)  On the Internet, you will find an unlimited number of opportunities promising you a chance to earn obscene amounts of money each week without doing any work. Can this be done? The short answers are yes and no. Here's a summary of one achievable way to meet your financial goals: direct sales via the web. Direct sales is getting a product to the consumer without the use of a middle man. .. (Marketing Direct)

Direct Mail Campaigns For Health Care Providers

by:
 Andrew Barber (June 19, 2008)  Healthcare Direct Mail Postcards Target a Wide Variety of Specialties Healthcare providers, like other industries, face the challenge of increased competition and increasing costs on nearly every front. It's more important than ever to set your practice or healthcare facility apart from the competition and establish yourself as the leader in your field. A fantastic and inexpensive .. (Marketing Direct)

What is a Tchotchke?

by:
 Janice Jenkins (June 18, 2008)  Tchotchke is a Yiddish word which roughly translates to a toy, ornament or knickknack. It does not have a positive connotation and often is used when describing an item of low quality. Hence, because of the questionable quality of many trade show promotional items the term has become widely applied to such marketing gimmicks. For most direct marketing campaigns the only ingredients .. (Marketing Direct)

15 Ways Direct Mail Sales Advertising Overpowers TV Ads

by:
 Donald Yerke (June 18, 2008)  DIRECT MAIL ADVERTISING IS FOR IMMEDIATE ACTION 1. Not everyone viewing television enjoys the show being interrupted without their control. With direct mail advertising your prospects decides when is the most convenient time for him. 2. TV ads cover such a wide spectrum that they can visually stimulate your senses or make you wonder who made that piece of junk. 3. The production costs . (Marketing Direct)

What is it About Cash Gifting Programs?

by:
 Shannon Bishop (June 18, 2008)  Have you heard about the next BIG home based business opportunity? You know, the one that will make you an instant millionaire and you will never have to work another 9-5 again. Cash gifting is not what people think it is. Although people may think these cash gifting programs are Get Rich Quick Schemes. Cash Gifting has been changing the name on a home based business. Cash gifting has .. (Marketing Direct)

5 Tips For Effective Brochure Design

by:
 Danielle Mai (June 18, 2008)  Know your goals. Before producing a brochure, you have to clearly understand the purpose of it. Will it be used to generate leads, educate your audience or recruit new employees? Will it be sent in the mail or distributed by your sales force? Will it be presented as part of sales package? Once you nail down your primary goals, nothing in the brochure should detract from this message. .. (Marketing Direct)

Menu Printing and Distributing

by:
 Kathleen Whitlow (June 17, 2008)  Owning a restaurant that does a respectable takeout business can drastically increase sales. A good way to maintain a booming takeout business, to increase your to-go food orders, or to just bring new customers into the restaurant is through printing and distributing menus. Many restaurants, such as pizzeria's and Chinese food eateries, have a high volume of takeout orders placed on a .. (Marketing Direct)

Dear Customer

by:
 Donna Cephas (June 17, 2008)  There is an inexpensive marketing method for getting new customers and keeping current customers. It's called direct mail letters. The United States Postal Service charges $0.42 to send a letter. Read on for some great tips. First and foremost know what are you attempting to say in your letter. Are you introducing your company, are you sending a sales letter, or are you maintaining .. (Marketing Direct)

Reach Your Reader How to Make Your Letters a Success

by:
 Melinda Copp (June 16, 2008)  Letters-and even e-mails-are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you're your reader like no other marketing material can. However, there is no such thing as a routine letter. As soon as you start to regard external correspondence as just a task that needs to get done, your letters may lose their .. (Marketing Direct)

How to Send Effective Hand Addressed Direct Mail Campaigns

by:
 Kathy Hrach (June 16, 2008)  Do you remember the last time you received a hand addressed envelope? If you're like most people, that handwritten mailing was the first piece you opened. In our digital age, real handwriting has become rare and unexpected. Regardless of your industry - whether it is financial sales, professional services, non-profit or retail, handwritten mailings are an effective way to capture the .. (Marketing Direct)

Why You Should Be Spending As Much As Possible on Marketing and How

by:
 Deborah Kania (June 16, 2008)  Remember these words, “It's Only Expensive if it Doesn't Work" Direct marketing professionals are a unique lot of folks who want match up revenues with advertising expenses, down to the penny! Or at least down to the dollar. Careful spending doesn't mean minimizing the absolute cost of a marketing campaign. Yes, as the many financiers are always telling marketers, “Marketing . (Marketing Direct)

How Does Carbon Copy Pro Work?

by:
 Michael P Kelly (June 16, 2008)  Last year, Jay Kubassek unleashed the marketing system that he had deployed to generate his own massive stream of income. It rocked the foundations of the online marketing world. Before long, people began to come forward with their own inspiring stories of personal success using Kubassek's mysterious system. Carbon Copy Pro started gaining momentum until it was an unstoppable force. As .. (Marketing Direct)

Understanding Direct Response Marketing in 45 Seconds

by:
 Tim Hayes (June 16, 2008)  What is Direct Response Marketing? Well, direct response marketing is not advertising-it's selling in print. . . and in emails, web sites, ads, podcasts, teleseminars, webinars, radio, TV, videos and all other media known and yet to be invented. It's clearly telling your clients and prospects what you do, what you have to sell that's important to them, and how to get it. Direct .. (Marketing Direct)

New Direct Marketing Concept Delivers Sales Results With 690% Profit

by:
 Donald Yerke (June 13, 2008)  Achieving your goals requires beginner basics to evaluate your profit potential. Before you start your direct marketing campaign define the borders of what your total costs will be. Take the entire costs of a refined list, postage, printing, and handling. After this divide the resulting figure into the client value. That will provide the answer to the number of sales needed to break .. (Marketing Direct)

Telemarketing Combined With Voice Broadcasting - Some Advantages

by:
 Hans Bool (June 11, 2008)  "Don't call us, we call you, " is a saying that you would tell others than you would like to hear, because you will never hear something from this person again. . . There are moments were you are longing for a call, until you understand that it is a telemarketer, that was not where you were waiting for. It starts with a friendly voice on the other side, always wanting to sell you .. (Marketing Direct)

Trade Show Display Rentals - Tips For Creating Booth Displays

by:
 Heather Staub (June 09, 2008)  There are 300 trade show events at the Orange County Convention Center in Central Florida. Since 2005 Orlando had a 25 percent increase in collective 7.3 million square feet of trade showing space. This means about 1.4 million attendees contribute around $1.4 billion to the area's economic impact each year. It seems to be the place to be for trade shows, “despite the cyclical .. (Marketing Direct)

Pop Up Calendars and Pen Pots - Mailers That Get Your Company Noticed

by:
 Helen Mihill (June 06, 2008)  Everybody knows how many pieces of direct mail turn up on our desks on a daily basis, and everybody also knows where most of these end up. . . filed in the waste paper bin without a second thought! So when it comes to your turn to send out a piece of promotional direct mail, you don't want yours to end up the same way. But what can you do to stop this? Firstly, I'd suggest you start .. (Marketing Direct)

In Direct Sales - Recession Proof Your Business

by:
 Lisa Young (May 29, 2008)  "Buyer's Market, Seller's Market - It's always a Realtor's Market" These are the words my trainer said to me when I was studying for the Utah Real Estate Licensing Exam over 10 years ago. The same holds true in any niche where you're offering services, and that's one of the reasons I strongly encourage you to take a closer look at your Direct Sales business right now. In this slowing .. (Marketing Direct)

Why Free Product Samples Are Worth It - 3 Reasons You Should Take Advantage Of Freebies

by:
 Jaynie Callaway (May 27, 2008)  Have you ever wanted to try a new product, but just couldn't bring yourself to spend the money on something you're not absolutely certain about? Companies know that most all consumers initially resist adopting new products, services and ideas because of the perceived risks associated with spending our hard-earned cash on the unknown. And who's going to blame us for being careful .. (Marketing Direct)

The Power Of Direct Marketing

by:
 Guy Starbuck (May 27, 2008)  If you have a business there are a number of different ways that you can promote yourself. Regardless of any technological advances which have increased the use of websites and email to promote products or services, a number of other businesses still use old-fashioned direct mail to let average consumers who know what they can offer. Direct mail which is known as target marketing has .. (Marketing Direct)

Direct Mail Formats For Maximum Impact!

by:
 Shannon Kavanaugh (May 20, 2008)  Over the years I've learned how well a direct mail program performs depends on the chemistry of three elements-format, offer, and list-and whether or not you have designed the program with enough frequency and follow-up triggers built in. In this article, I am going to focus on format. Specifically, when it is best to send a postcard or a letter format, and when you should use a more .. (Marketing Direct)

Creative Guidelines In Direct Marketing

by:
 Shannon Kavanaugh (May 19, 2008)  Designers all have their opinions on what makes a stylish design. In my career, I have even fallen victim to it. You know, design a beautiful piece, with compelling headlines, a great photograph, and a wonderful offer. But then something happens. I don't get the response rate I expected. And my creative bubble is burst! Whether your direct marketing program is made up of direct mail, .. (Marketing Direct)

Sell More When You Understand Your Prospects Needs

by:
 Don Westacott (May 19, 2008)  Dr Mazlow an eminent behavioral scientist has mapped out a pyramid of human needs and aspirations which is very useful in selling to understand what drives people to do what they do in both their social and business lives. Physiological Needs Only when these basic needs are satisfied does man strive to satisfy a higher need. Primitive man would risk encountering wild animals to .. (Marketing Direct)

Brochures - A New Point of View

by:
 Shannon Kavanaugh (May 14, 2008)  How often does a prospect asking for a brochure make your salesperson cringe? It happens more often than you'd think! They cringe because, though you may find your brochure compelling, sales realizes very few people actually READ it. Company and product brochures are a very necessary (prospects expect them), and potentially expensive (printing cost alone can break the bank), part of any . (Marketing Direct)

What Would Your Life Be Like If You Were Selling Three Times More Than You Are Selling Today?

by:
 Don Westacott (May 14, 2008)  First you must put yourself in the big picture. It is important that you sit and think about this seriously. Imagine how it would be if you were already able to sell at this level. How would you feel? What would it do for your income? What would it do for your family? What would it do for their lifestyle- recreation-holidays? What would it do for your long term financial security? .. (Marketing Direct)

5 Steps to a Winning Lead Generation Blueprint

by:
 Shannon Kavanaugh (May 13, 2008)  A few months back I received a compelling direct mail from a company wanting me to attend a webinar. It was sent in a US Priority Mail box and contained a 16-ounce Coke, a bag of popcorn, and an invite to attend an online event. Better yet, this mailer was followed up with multiple reminders and, when I didn't attend the event, a “we missed you" mailer. MASTERFULLY EXECUTED! VERY .. (Marketing Direct)

How to Be an A Plus Medical Transcription Trade Show Attendee

by:
 Philip Cohen (May 08, 2008)  In the world of a medical transcription service owner, life can be hectic. From hiring and staffing transcribers to collecting from slow paying facilities; MTSO's have enough on their plate to worry about while they are in the office, let alone when their work pulls them away from the office. The idea of leaving for a couple of days just to attend a trade show is usually the last thing .. (Marketing Direct)

What You Need To Know About Mortgage Trigger Leads

by:
 Ben Pate (May 01, 2008)  It's currently is a buyer's market and many of people across the U. S. are applying for credit and new mortgages. These folks want to buy new homes but they might not realize they are putting themselves out there to companies all over the country. Why does this occur? The act of completing the forms for a home loan results in an individual automatically being added to a “trigger .. (Marketing Direct)

Understanding All of Your Advantages

by:
 Janice Jenkins (April 21, 2008)  It can be a daunting task starting or running a smaller business. You look around you at the major league of businesses like Wal-Mart or Target, and you wonder how you can possibly compete against them. They have such a huge budget for advertising what could you possibly do or say to make a person turn to you over them? What you need to realize is that being small can quite often be .. (Marketing Direct)

Use Direct Mail to Consistently Promote Your Ad Agency

by:
 Michael Gass (April 18, 2008)  Raise awareness for your agency and keep top of mind with prospective clients by using direct mail. Most agencies fail at their own direct mail efforts because they give up after only a couple of mailings when they have little or no results. Direct mail isn't dead. But its not very effective unless it is part of an integrated marketing plan and is used consistently. To be consistent: .. (Marketing Direct)

Merchant Accounts For Magazine Subscription Companies

by:
 Jennifer L Loganathan (April 17, 2008)  Americans spend in the billions of dollars each and every year on magazines; whether they are bought off the shelf or have a running annual subscription, the periodical industry is definitely one that is not seeing any slow down due to current economic conditions. Perhaps it is easier and cheaper to dream than it is to buy or actually do. In any case, our homes and offices are stocked .. (Marketing Direct)

How To Decorate Commercial Buildings With Awnings

by:
 Markus Skupeika (April 16, 2008)  Commercial awnings are great advertising tools! Custom retractable awnings made for commercial premises serve as billboards. Business owners can print address, phone number, email id, product snaps on the awnings. This lets the shop owners display their products in a very natural yet appealing way. The color, style and texture of the awning should match with the type of business you .. (Marketing Direct)

Focusing on the Positive in Business

by:
 Janice Jenkins (April 16, 2008)  We've all been to the eye doctor at least a few times in our lives. You know that test they make you take, where you look at the sign on the wall and try to read the letters that are presented in rows? As you work your way down the sign, each row of letters gets smaller and smaller, and more and more difficult to read. Your goal is to focus well enough to read even the smallest row of .. (Marketing Direct)

The Best Format To Use In Advertising If You Are Going To Use Direct Mail

by:
 Claude Whitacre (April 15, 2008)  In my advertising seminars, I always get asked about direct mail. . . specifically ADVO, Val-Pak, and the magazines that are full of coupons. I’m not talking about direct mail to your customer list. I’m talking about the “marriage mail” that is sent to every resident in a given area. . . Junk mail. There are really three formats: The envelope stuffed with .. (Marketing Direct)

Banquet Halls Make You Money

by:
 Brian Brenner (April 15, 2008)  Do you feel that you have been spending a lot of money advertising and you are not getting much more business? You have your business cards and website, but still you are not booked every night. This is a common problem, but you know that many DJ's are booked every night and they do not promote as much as you and they might not even be as good as you. How might they be doing this? Have . (Marketing Direct)

Phone Service Tips - South Florida T1's, Local Phone Service secrets to triple your business.

by:
 Ken Aiello (April 15, 2008)  The first technique is very simple and will cost less than $20 to accomplish and will impact your call volume dramatically. Typically, when a company is located in a specific city they advertise their local number and possibly an 800 number for out of area customers that are interested in the services that are offered. The problem with the 800 number is that most people prefer dealing .. (Marketing Direct)

Postcard Mailing Secrets for Newbies and Oldies

by:
 Carla San Gaspar (April 14, 2008)  Postcard mailing grew in popularity with its effective with direct marketing or direct sales. As a businessman, you need not just lie in anticipation for your audience to catch your commercial or visit a site with your banner ad on it. You can directly talk to your desired audience very selectively. That's the strength of postcard and mailing is something that you should explore and .. (Marketing Direct)

A Consistent Marketing Message

by:
 Keith A. Lee (April 14, 2008)  How do you make sure your marketing is consistent, clear and understandable? I first heard of the idea of a Unique Selling Proposition about 20 years ago from my #1 marketing mentor and guru Dan Kennedy. Great UPS'ss are usually found in these areas. 1. Price 2. Product - A product that is different than anyone else. 3. Process - You have a process that is different than anyone else. . (Marketing Direct)

In Direct Sales - Create a Cult-Like Following With Mind Control Marketing in 3 Steps

by:
 Lisa Young (April 14, 2008)  Since the re-release of Mark Joyner's book, MindControlMarketing, a tempest has been brewing over the controversial “missing chapter" titled, Brainwashing: Genuine Mind Control in the Extreme. Mark takes 12 little pages, and blows the lid off what it takes to create a cult-like following - in just about any setting - and how to protect yourself as well. The chapter is the icing .. (Marketing Direct)

Interactive Newsletter Design - Turning Your Ordinary Newsletter Into a Creative Marketing Tool

by:
 Neil Walsh (April 14, 2008)  Newsletters come in all sizes and style, but the one thing the successful newsletters have in common is that have have STAYING POWER, which means they are interesting enough to be read, reread and passed along. You can achieve this outcome for your newsletter, too, with a little creative thought. First, get out of the rut of thinking that if everyone else is doing something, you should . (Marketing Direct)

Direct Mail - A Brief Introduction

by:
 James Copper (April 14, 2008)  Direct Mail marketing can be defined as “marketing through a channel that reaches the consumer directly". The channel is usually through a mailer. Direct mail marketing is also known as “Direct Response Marketing" but there are those who refer to this as “Junk Mail". That is mainly because all of us receive so many direct mails these days that we hardly open any and as . (Marketing Direct)

Use Season's Greetings to Boost Business

by:
 Lynne A Saarte (April 13, 2008)  When I was growing up, my mother loved to show off the greeting cards that we received at Christmas time. She would tape them up on the border of the doorway between our kitchen and living room. By mid-December, the doorway would be completely surrounded by cards. What had been a regular-sized doorway became so narrow that you almost had to walk through it sideways to avoid disturbing .. (Marketing Direct)

Getting to Know Your Customers

by:
 Andrew R Michaels (April 13, 2008)  "No matter how small your business is, you probably have a few customers that you know you can rely on. They regularly buy your product or use your service. They have given you positive feedback a number of times. You know you have made a connection with them by their actions. Use these customers to your advantage. If it feels like your advertising efforts are not being effective, it .. (Marketing Direct)




Related Categories