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MLM Business Leads, Direct Mail Marketing, Trade Shows, Database Marketing, Postcard Marketing, Network Marketing.
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Trade Shows Display Best Practices

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 Andrea Minden (July 10, 2008)  By attending a trade show you will expose your business to a world of new customers that you would not have met otherwise. This is why so many businesses allocate large amounts of resources to attending trade shows and creating their displays. A great way to build your client base is to follow trade show best practices or you will not have a successful venture. You should have a .. (Marketing Direct)

Direct Mail Benefits

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 Andrew R Michaels (July 10, 2008)  It may be hard to believe nowadays, but there's a lot more to marketing than the Internet. Offline marketing techniques still work, and work well. Direct mail still especially works well, according to a survey by Universal McCann, who found that direct mail spending has kept climbing in recent years by about 8% per year. Just check your mailbox - I bet you get at least one direct mail .. (Marketing Direct)

Amalgamation For Marketing a Sustainable Dental Practice

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 Holly Bentz (July 10, 2008)  Given the state of our countries fiscal topography, dental marketing calls for a foolproof but affordable strategy. A bearish market and a downturn in the economy influence several areas of a dental practice. As Americans grapple with fewer dental benefits and escalating expenditures, dental professionals are not immune to the impact. In the good old days, dentists relied on birthday .. (Marketing Direct)

Use Direct Mail to Drive Traffic to Your Web Site

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 Janice Jenkins (July 10, 2008)  Once you have created a Web site for your business, you need to make people aware of your Web site. Direct mail may seem counterintuitive, but it can actually work quite well to drive traffic to your Web site. Read on to find out why you should use direct mail to promote your Web site. It is more personal than email. When you send direct mail pieces to someone's home, that piece is .. (Marketing Direct)

Generate Dental Business With Direct Mail Marketing

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 Toni Grundstrom (July 09, 2008)  No matter how long you have been in your dental practice you need to have a consistent flow of patients coming through your door. There should be a mix of new, inactive, current and referred patients. Use direct mail marketing campaigns, directed specifically to each of these segment's needs, to increase the flow through your office door. There is no other marketing medium that is as .. (Marketing Direct)

Direct Mail Tips and Tricks

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 Charen Smith (July 09, 2008)  Direct mail pieces have long been a weapon in many marketing campaigns. Even with the proliferation of the Internet, direct mail is still a viable marketing tactic. As technology improves and color printing costs go down, there's no reason not to send out direct mail pieces, like catalogs and brochures. But to get a good response rate from direct mail, you need to follow a few .. (Marketing Direct)

Who is More Important Than How

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 Brad Yeager (July 09, 2008)  This should be a no-brainer. In the world of direct mail, Who you are communicating with should always trump How you say it to them, right? This seems like Logic 101 to me, yet somehow I never stop being amazed at how beautifully designed the mail pieces that arrive in my box are each day, and how marvelously irrelevant they are to me. I went to a direct mail event last month, and met .. (Marketing Direct)

A Good Letter Can Make Youre a Fortune in Direct Mail

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 Peter Woodhead (July 09, 2008)  Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the “Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers. Sackheim used this human characteristic to his .. (Marketing Direct)

In Direct Sales Ditch Your Frank List and Use Target Marketing

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 Lisa Young (July 08, 2008)  For most of us in Direct Sales, 10 new recruits equals a promotion - either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive - perhaps a trip to some exotic locale, or maybe some designer jewelry. Most of us, who follow the out-dated ideas that our upline offers have been spinning our wheels watching THEM earn trips and .. (Marketing Direct)

Dentists, Doctors, Chiropractors Can Benefit From This New Advertising Product

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 Robert Barber (July 08, 2008)  There is a new direct mail “sheriff" in town, and it is a recently developed item on which a promotional magnet is attached to a mailable postcard. It easily peels off so the recipient can place it in a prominent spot in the home or work place. The colorful postcard and magnet attract attention not only upon receipt, but for weeks, months, and even years later. It has outperformed . (Marketing Direct)

Postcard Marketing Ideas

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 Andrew R Michaels (July 07, 2008)  A great way to generate sales and prospect leads is by sending postcards to your target customers. Postcards are read much more often than unsolicited letters. In addition, they are much more effective, because they allow you to put attractive content into a small area. Plus, they include a short message, which is always a good thing. Customers never like to be tied down by a lengthy .. (Marketing Direct)

Understanding Fonts and Typefaces For Your Postcard Design

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 Rachelle Ann Lim (July 07, 2008)  Your choice of fonts and typefaces, and how they are manipulated can affect not just the visual value of your postcard design but it can also increase the readership and comprehension of mail recipients. Fonts and typefaces are actually not the same thing. Typefaces are the distinct strokes or styles of characters including letters, numerals and punctuation marks like Arial and .. (Marketing Direct)

Consumer Marketing Strategies Sizing Your Market With Direct Mail Sites

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 Michele Dekinder-Smith (July 07, 2008)  Think of how much time and energy it would take to find out exactly how many people in your city or region have a passion for sports and fitness. Or how many of those people are also pet owners, and with household incomes between $50,000 and $200,000 a year. This kind of information is very valuable, and that's why direct mail websites want you to pay for targeted lists such as the one . (Marketing Direct)

Health Care Promotional Products The Ideal Direct Mail Items

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 Robert Barber (July 07, 2008)  Direct mail campaigns are fairly commonplace nowadays. There's hardly a day that goes by without at least one piece of mail showing up in your mailbox that includes a folder, brochure, or business card from a business. Such campaigns are effective, but imagine how much more effective they would be if the folder, brochure or business card didn't get lost in a pile of junk mail on the .. (Marketing Direct)

How to Be Successful at a Tradeshow

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 Maria Elena Duron (July 06, 2008)  Networking events and tradeshows are often organized by companies to do successful marketing of their products and services to encourage personal promotion of employees as well as gather new clients and sales. Tradeshows are often the ideal platform to polish the business etiquettes and networking skills which can enable one to be successful in conducting tradeshows. With marketing .. (Marketing Direct)

The Dirty Low Down

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 Milford Walton (July 05, 2008)  That may seem a bit dramatic for a headline, but it rings true. That maybe tragic or may not be. I guess it's a matter of perspective, as is most everything I suppose. I was in the middle of watching a new video put out by well known marketer, John Reese. It's a lead up to his ‘Traffic Secrets 2.02 new program. While watching this video, it dawned on me that there is a real .. (Marketing Direct)

Power of the Personal Post Card

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 Bill Lampton, Ph.D. (July 05, 2008)  Imagine that you're sorting through today's stack of incoming mail. You see letters sent third class, and ditch them quickly. You discard blatant promotional pieces. Still, you are swamped unopened personal letters. Then you spot another item-a personal post card, handwritten. You read it first. Surprising? Not really, because we know that every other piece of mail can be mass- .. (Marketing Direct)

Advertising and Marketing Budgets Now Need to Work Even Harder to Increase Response on Direct Mail

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 Helen Mihill (July 03, 2008)  It seems to me that the UK is desperate to talk itself into recession. Newspapers know that bad news sells papers and so placards scream at us that profits are down, the credit crunch is here, High Street spending is down and so on. The more the media talks about it the more the public gets cold feet and we enter into a downward spiral. A classic example of how bad news is picked up by .. (Marketing Direct)

Direct Mail Marketing It Still Exists?

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 Terez Dunn (July 03, 2008)  People have grown accustomed to giving and receiving emails that they have probably forgotten that the original form of electronic mail is simple mail. Thanks to the power of the Internet, advertising through snail mail has been replaced by advertising through email. However, there are still some people who patronize direct mail marketing so we might as well talk about the advantages .. (Marketing Direct)

Effectively Reaching Customers Through Direct Mail Marketing

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 Terez Dunn (July 03, 2008)  In this digital era, a handwritten mail has become unexpected and unusual. Because of that, a novel, well received, old fashioned means of communication to perspective customers delivers personal touch to them, one that seems to be missing in today's commercial world. Whatever your industry is - retail, non-profit, professional services, or financial sales, handwritten mailings has .. (Marketing Direct)

Basic Elements to Consider in Postcard Design

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 Zoe Phoenix (July 03, 2008)  One of the probable reasons why you want to get into postcard marketing is because you heard that it is effective and that it is a good way to increase your sales. While this is true and proven, this also means that there are a lot who are using or would like to use this strategy. So the question is, how do you increase your postcard's chance of standing out from among the other .. (Marketing Direct)

Grow Your Window Cleaning Business by Knocking Down Some Doors

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 Kris Cook (July 03, 2008)  We all know that window cleaning businesses are growing in number as the small-business/ service industry is booming in America. However, with the growing number of small businesses, it is becoming increasingly difficult to find clients who will remain loyal to your service as you may need to raise prices or reschedule because of a busy week, etc. This article will explain how you can .. (Marketing Direct)

A Glimpse of the Top Direct Selling Companies

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 Terez Dunn (July 02, 2008)  Nowadays, in the age of computers, the consumer still gains from a personal and favorable means of procuring products. The Internet has turned out to be a vital constituent of direct selling - basically providing each direct seller a customer base that spans across the globe. The power of the Internet has empowered direct sellers and enabled them to recognize direct selling as a .. (Marketing Direct)

The One B2B Direct Mail Tip Guaranteed to Generate Leads

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 Lynne A Saarte (July 02, 2008)  Business-to-business (B2B) marketing differs greatly from business-to-consumer marketing. Generally, services and products sold to businesses are multifaceted and cost more than services and products sold to consumers. The buying and selling process usually includes many more steps and involves more than one person. For these reasons, you should expect your direct mail marketing pieces . (Marketing Direct)

Marketing Measurement

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 Tim Hayes (July 01, 2008)  It's a business irony that Direct Response marketing has the most unlikely ally-The CFO/CPA! How's that? Direct Response = Measurable Tangible Results One of the key principals of direct response marketing is that it's measurable. Just like the Key Performance Indicators so beloved by the CFO and CPAs of the business world, direct response marketing produces measurable results. Direct . (Marketing Direct)

Direct Marketing Secrets - Easily Conquer Your Niche and Be the Dominant Guru in Your Market

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 Fabian Tan (July 01, 2008)  Want to easily conquer your niche information marketing niche? The answer is to be the dominant guru in your market! This is easier said than done but there are some shortcuts that can get you there faster. Here are the secrets to getting ‘guru’ status in your niche in quick-fire time: 1. Create Breakthrough Killer Products If you want to have JV partners tripping over .. (Marketing Direct)

Is Zrii Going to Amount to Anything?

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 Aymee Buckhannon (June 30, 2008)  It is no surprise the “New Kid On The Block" Zrii™ is breaking all kinds of sales records in network marketing history. Bill Farley, its CEO, has done this before and from the looks of it, plans to do it again. What is that? Branding Zrii™, the new juice in the ever growing network marketing industry that in the midst of an economic downturn continues to attract more people .. (Marketing Direct)

The Rippling Effect of Secret Shopping

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 Kamyar Shah (June 30, 2008)  As a human being, you have the capacity within you to live true to your vision. What your individual vision is and how you choose to carry it out, however, are determined by you. Choosing jobs that can make a difference in the lives of others is one way that you can live your vision. Secret shopping is one such job, though you may at first miss the connection. How does secret shopping .. (Marketing Direct)

Marketing to Your Customer Types

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 Corte Swearingen (June 30, 2008)  Many small business owners make the mistake of marketing to everyone with the same product or service. By developing specific products for various customer stages, you will be able to convert more prospects to first-time buyers and more first-time buyers to repeat customers. Here is a brief look at the various customer types and suggestions on the best way to market to them Suspects .. (Marketing Direct)

Secrets of Lucrative Product Sourcing Through Trade Shows Revealed

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 Fabian Tan (June 30, 2008)  Trade shows will give you direct access to the product sourcing manufacturer and the sales representative for your location. You will be able to meet with the sale representative in person and test the quality of the product before you choose to offer it to your customers. Trade shows are designed to be market specific and listed by category. You will need to know what product sourcing .. (Marketing Direct)

Why Do Direct Marketing?

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 Daegan Smith (June 29, 2008)  A business will never work out if marketing will not be included in your prospect. It is just too tough to go on with the flow of the business without employing direct marketing. Not all trades flourish because costumers come to you. There are times when you will be the one to go after these customers. Now if you are dead serious with earning profit and making your commerce work out, .. (Marketing Direct)

Three Business Skills That Will Help You in Direct Sales

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 Audrey Okaneko (June 28, 2008)  When we think of direct sales, we all think of sales skills and communication skills, but often we forget about the business skills that can and will help us in direct sales. I'd like to share three business skills I believe every person in direct sales should have. 1. Understanding some basic software programs. a. I've always used a database. There is no one database I recommend. My .. (Marketing Direct)

Target Marketing Strategy

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 Tiffany Hunter (June 27, 2008)  Is Social Networking (Web 2.0) a GOLDMINE for Your Business? YES! Learn how to Generate High Quality Leads by Attracting people to your Business who want what you have to offer. . First off. . . What is Target Marketing? Basically targeting people who are interested in what you have to sell or display. These people are your leads, your Target Market. You want to target the right market . (Marketing Direct)

Some Important Points on Direct Mail Marketing

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 Daegan Smith (June 27, 2008)  Direct mail marketing is at times branded by the technology leeches to be boring, slow, and ineffective. They reach the point of misunderstanding the real effect of direct mail marketing Because of the boom of the internet opportunities, they somehow bury and forget the good old style which has been known to mankind since time immemorial. There are some reasons as to why most .. (Marketing Direct)

Direct Mail Does it Still Work?

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 Daegan Smith (June 27, 2008)  The modern technology has introduced a lot of communication equipment. To note some of them, there are the faxes, telephones, mobile phones, PDAs, and the emails. However, no matter if these are the modes which stand to be the most commonly used ones, direct mail is still not obsolete! Actually, direct mail continues to act on its role in making marketing successful and promising. It is . (Marketing Direct)

The Reverse Funnel System Overview

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 Brian Magnosi (June 27, 2008)  The Reverse Funnel System was originally created by Ty Coughlin and an inner circle of internet marketing gurus in the Fall of 2007. It took the direct sales industry by storm and garnered immediate and substantial success for those who put it to work for themselves in their Global Resorts Network business. So what exactly is the Reverse Funnel System and why should you even consider .. (Marketing Direct)

What Does Your Business Card Say About You?

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 Katie Marcus (June 27, 2008)  While business card printing may be an affordable advertising option, you should not take the design of your business card lightly. Your business card makes a statement about you as an individual and your business as a whole. Without proper planning and design, you could be making the wrong statement to those you are giving your business card to throughout your day. The first step in .. (Marketing Direct)

13 Reasons Mailing List Compilers Are Superior to List Brokers

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 Donald Yerke (June 26, 2008)  The report could be 19 reasons or 33 reasons, but here are 13 major reasons the mailing list compilers provide an advantage to you over using an independent list broker. 1. The mailing list compiler is the direct source, the owner of all the data used. 2. A list broker finds you a copy of a list someone else has created. 3. The compiler has all the data records and supporting .. (Marketing Direct)

Chiropractor Search Using a Chiropractor List

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 Chris J Burns (June 26, 2008)  A Chiropractor search amongst business mailing lists would reveal to you over 57,000 licensed Chiropractors in the United States of America. Indeed, Chiropractic services are one of the fastest growing sectors in the healthcare industry. Not coincidentally, it is also the second largest primary health care profession in America. A Chiropractor list provides a variety of information .. (Marketing Direct)

Mortgage Lead List Lead Generation Using a Mortgage List

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 Chris J Burns (June 26, 2008)  A mortgage lead list allows you to generate many useful contacts necessary for your business to grow. Most mortgage lead lists are compiled by companies specializing in information products where advanced technology is used to capture key information such as interest rates, loan dates, loan amounts, loan to values (LTV), as well as FICO scores. This information is often very helpful in .. (Marketing Direct)

Before You Buy Business Mailing List

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 Chris J Burns (June 26, 2008)  Many business owners buy a business mailing list as a means of increasing their company's exposure to greater sales leads and business opportunities. Indeed, a business mailing list has the ability to draw business owners together, allowing opportunities such as referrals, outsourcing as well as joint venture activities to develop. However, before you buy a business mailing list, it is .. (Marketing Direct)

Chiropractor Listings How Businesses Can Benefit From Chiropractor Listings

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 Chris J Burns (June 26, 2008)  Chiropractor listings open up a whole new world of opportunities to business owners. With a regularly updated database of about 57,000 Chiropractors throughout the United States, many opportunities are available to this market. Often, such a database would contain information such as the Chiropractor's name, address, and telephone number, fax number, etc. . We provide you with a variety . (Marketing Direct)

How Lists of Business Owners Can Help Your Business

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 Chris J Burns (June 26, 2008)  While most business owners understand the importance of marketing, few really understand the true value of having readily available lists of business owners at their disposal. In many cases, most people would dismiss such a list as being useless in contributing to the growth of a business. Yet, such a view is rather short-sighted. In most cases, readily available lists of business .. (Marketing Direct)

Its Showtime

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 Sarah Maple (June 25, 2008)  Once again, it's time to represent the company at their annual trade exhibition. All day (maybe all week if unlucky), people will walk around with forced smiles on their faces being overly pleasant to people they'd never even speak to normally, despite their actual mood at the time. However, trade exhibitions can be very fulfilling and rewarding to those involved. Trade exhibitions are .. (Marketing Direct)

The Magic of Booking How to Get Bookings at You Party Plan Demonstration

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 Ruth Fuersten (June 25, 2008)  Bookings! The life blood of the direct sales industry. Everyone knows when you're out of bookings, you're out of business. Party plan consultants everywhere are looking for the magic words, the best booking games and the right combination of products to entice the guests at the demonstration to book. Recently, at the beginning of a one-on-one coaching session with a consultant, I was .. (Marketing Direct)

8 Tips to Improve Your Brochure Design

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 Adan Ines (June 25, 2008)  Brochures are one of the best ways you can promote or advertise a particular service, product or event that you have. With the right brochure design, you can easily reach your target audience or customers. Read on for some tips on how to make effective brochure designs. These tips will help you through the design stage, in selecting your printing company, proofing and more. 1. Collect . (Marketing Direct)

What Different Types of Trade Show Displays Are There?

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 Amy Nutt (June 24, 2008)  If you wish to set up a display at a trade show, it works to your advantage to know what the different types of trade show displays are and their advantages and disadvantages. This is important because you are trying to attract the attention of consumers so that they will check out the products or services that you are offering. When selecting your trade show display, you will notice .. (Marketing Direct)

How to Write a Good Solo Ad, Article, and Press Release to Advertise Your Home Businesses

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 Craig Lee Wilson (June 24, 2008)  Are you confused when it comes to writing ads? Do you stare at your word document or piece of paper and say I think I can write a decent ad or design a flier if I could just get started? If so, don't worry, you're not alone. Overcoming writers block is one of the toughest things you can ever tackle. I know, I've been there too many times, but I've learned to not let it affect me. I .. (Marketing Direct)

The Benefits of Eco Friendly Promotional Products

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 Jenn Jimenez (June 24, 2008)  As a community we need to join together and live eco-friendly lives, so that generations to come can enjoy our earth's bounty. We teach our children the basic rules of life but need to be reminded to live by them as well. Therefore, just as a mother nurtures her children in the values of life, I would like to propose that we all re-learn and actively live by one of these core teachings. . (Marketing Direct)

The Different Types of Postcard Marketing

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 Rachelle Ann Lim (June 23, 2008)  The most successful businesses of today have implemented postcard marketing on their advertising strategies many times throughout their stay in the industry. With such popularity, do you ever wonder when postcards were first used? In the United States, postcard was first patented in 1861 by a Philadelphia native, John P. Carlton. After that, he sold its rights to the owner of Lipman's .. (Marketing Direct)




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