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Marketing Direct & Business Article Category 

MLM Business Leads, Direct Mail Marketing, Trade Shows, Database Marketing, Postcard Marketing, Network Marketing.
Latest Articles

Which ID Supplies Will You Need For a Trade Show Or Conference?

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 Lisa Mason (August 08, 2008)  ID supplies can be very beneficial in a trade show or business conference and they make an excellent and affordable marketing device. If you're planning to attend or host a trade show or conference, you need to know which identification supplies can help you. Your first step when preparing for a conference should be to see what accessories and supplies are available to you and how they . (Marketing Direct)

Health Care Facilities Take Note - A New Product For Successful Direct Mail Campaigns

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 Robert Barber (August 07, 2008)  What's New In Direct Mail Direct mail campaigns have been an advertising staple for health care businesses for many years, but there is a new style of product that provides a greater ‘punch’ than traditional promotional products. This relatively new product consists of an attractive postcard that has your informative business card magnet attached to it. The Advantage   .. (Marketing Direct)

5 Reasons to Gift Promotional Conference Bags

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 Tina Rinaudo (August 07, 2008)  Companies greatly benefit by gifting promotional conference bags to the participants. One questions, why these promotional conference bags are good as promotional gifts? Why companies spend so much of their money on these promotional conference bags? There are many reasons but the five important reasons why promotional conference bags are so effective are:- Immediate use: - Promotional . (Marketing Direct)

Reinforce Your Brand With Promotional Conference Bags

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 Tina Rinaudo (August 07, 2008)  Promotional conference bags qualify as superb promotional gifts. Most of the advertisers are unanimous on the utility of them as product promoters. The most important advantage of promotional conference bags which keeps it much ahead of other promotional items is that promotional conference bags can help organizations reinforce their brands for years. Brand reinforcements bring immense .. (Marketing Direct)

Why Promotional Conference Bags?

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 Tina Rinaudo (August 07, 2008)  Out of many promotional items available to promote your business, promotional conference bags provide certain advantages which make companies spend time and money on it. Why they are preferred choice of decision makers? They are neither the cheapest of option nor the most usable things on earth. Then what makes it ideal for promotional campaigns. The answer lies in the fact that .. (Marketing Direct)

The Future of Trade Shows in a Digital World

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 Jane Fields (August 07, 2008)  In a time where personal interaction is becoming obsolete and replaced with an online social world, it would seem likely that business interaction would follow in its digital footsteps. Business communication, recruitment, announcements, and client meetings. . . how close are we to a completely web-based system? Many people would probably argue we're dangling on the cusp from looking at . (Marketing Direct)

The Two Sides of a Postcard

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 Janice Jenkins (August 06, 2008)  Postcards are very good marketing tools. Of all the types of advertising literature that businesses use, postcards are perhaps the most commonly read by customers. Studies have shown that somewhere between 70 and 90% of postcard recipients actually read the postcards they receive in the mail. No other direct mail literature even comes close to that type of performance. But just because . (Marketing Direct)

The 3 Types of Mailing Lists

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 Kaitlyn C Miller (August 06, 2008)  What do you think is the most important factor of a successful direct mail marketing campaign? Awesome graphics? A compelling headline? Your logo on every direct mail piece? Those are all good answers, but none of those is the most important factor of a successful direct mail campaign. Your mailing list is what will make or break your direct mail campaign. Your mailing list can be .. (Marketing Direct)

Real Estate Letter Writing Direct Mail Tips For Agents

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 Brandon Cornett (August 02, 2008)  Many real estate agents still use direct mail letters to market their services. While it may seem old-fashioned to stuff an envelope in the Internet age, there are certain advantages to using real estate letters for marketing purposes. In this article, we will look at some of the advantages of this technique, as well as some tips for success. Benefits of Using Letters So why should a .. (Marketing Direct)

Brochure Printing Does it Even Matter?

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 Matthew Stanton (July 31, 2008)  Advances in technology have set a new order for brochure printing. It used to be that you had to save your files to a disk and drive to a printer and drop it off and it is only after you do this crucial step that you are able to see proofs of your brochure. If you are a preferred client at the printer, there should be a salesperson handling your need. Because of the Internet, driving .. (Marketing Direct)

Why Not to Have Residual Income!

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 Carol Ann Wagner (July 31, 2008)  Let us start this article off on the correct footing and with a clear understanding about residual income. A definition of residual income for the purpose of this article is an income that continues to be generated after the initial effort has been expended, it can also be called passive, or recurring income. Now let us compare residual income to what most people focus on which is .. (Marketing Direct)

How You Can Benefit From Implementing A Direct Marketing Campaign?

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 David Sm James (July 30, 2008)  * Cut Costs in paid marketing and promotions * Easier to make repeat sales * Improve customer loyalty * Gain information on your customers * increase ‘Revenues ON DEMAND’ * Create a bigger ‘PROFIT STREAM'for your business Some common fears and frequently asked questions include: People don't give you their details - Those people will cost more in acquisition and if .. (Marketing Direct)

What You Can Learn From Your Junk Mail

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 Brad Yeager (July 30, 2008)  Of all the multichannel approaches for new customer acquisition and retention available to marketers today, I'm most partial to direct mail. It's literally been around for over 100 years (shortly after the invention of the typewriter in 1867) and has a tried and true track record. There are at least a half a dozen reasons I like direct mail, including: 1. There are hundreds, if not .. (Marketing Direct)

Trade Show Displays The Differences Between Hanging and Pop Up Displays

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 Amy Nutt (July 29, 2008)  The type of display you use for your trade show booth is something that is going to make a difference in how you do business. The idea is to stand out and be unique amongst the rest, so you must figure out which kind of display is going to be the one to fit you best. Two of the displays you may find that you have to choose from are hanging displays and pop-up displays. Each may look the . (Marketing Direct)

How to Make Leaflets Work For You

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 Helen Dowling (July 29, 2008)  I meet several small business owners who use leaflets as a way of promoting their business. But, one of the biggest complaints with this method is that it hasn't worked. Whenever, someone tells me this though, my question back to them is “how do you know?" Think about what happens to leaflets once they come through your door or into your office. Probably one of two things - if .. (Marketing Direct)

How to Save on Your Next Postcard Marketing Campaign

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 Rachelle Ann Lim (July 26, 2008)  Traditional advertisement strategies are being challenged by the latest economic dive that country currently took. The current suffering economy has posed more hurdles that prevent businesses from meeting target revenues. The solution may lie on more aggressive marketing solutions such as postcard marketing campaigns. An even greater ordeal is creating an approach that will allow you .. (Marketing Direct)

Top MLM Lead Where Are They?

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 Rob Corbett (July 25, 2008)  To me it makes a ton of sense to think about this. . . . and then to build your marketing focus around it, basically just marketing 101, correct? As much sense as that makes I can assure yout that under 3% of the people in the MLM industry even give it a second thought, let alone come up with a marketing strategy based around it. So then. . . who exactly is your Top MLM Lead and where .. (Marketing Direct)

Utilizing Posters As a Marketing Tool

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 Andrew R Michaels (July 25, 2008)  Incorporating posters into your marketing campaign can expand your client list and business. Postcards and flyers provide existing clients with company information but usually do not add new clients to your mailing list. Promotional poster printing also has the ability to reach those customers who would be overlooked when seeking new clients. A mail out can only reach the customers on .. (Marketing Direct)

Tips on How to Generate MLM Leads

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 Rob Corbett (July 24, 2008)  Want to know how to Generate MLM Leads? Well you have 3 options. By the way the subject of how to generate mlm leads is precisely what you should be focused on once you have tapped your warm market it and truly desire success in this industry. You see you absolutely must figure out a way to continue to speak with people on a daily bases. . . AT LEAST 10 people a day. . . Forget this .. (Marketing Direct)

3 Reasons Why Virtual Trade Shows Cant Afford to Lose Their Personal Touch

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 Ramesh Sambasivan (July 24, 2008)  Virtual trade shows can't afford to lose the personal touch. Here are 3 reasons for this statement: Save your show, grow your brand: With email filters and spam fighting tools getting more and more aggressive, email invitations, automated responses, email alerts and notifiers sometimes do not reach the intended recipient. I am told they simply get vaporized. In a corporate trade show .. (Marketing Direct)

Getting the Best Direct Marketing Lead Using a List

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 Chris J Burns (July 23, 2008)  A direct marketing lead is important for businesses especially for young start-up companies that do not have existing leads to work with. Without such leads in place, there would be very little these young companies can do to carve a piece of the market for themselves. Fortunately, for these companies, commercially available direct marketing lead lists are available for purchase, to .. (Marketing Direct)

The Importance of Targeting the Right Direct Marketing Consumer Group

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 Chris J Burns (July 23, 2008)  A direct marketing consumer group consists of a group of individuals whose contact information is listed in a mailing list. Such mailing lists are often commercially available and can be purchased freely by companies keen to expand their existing sales leads and market share. These mailing lists have become increasingly popular recently as business owners begin to acknowledge the .. (Marketing Direct)

How a Direct Marketing Mailing List Can Help Your Business

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 Chris J Burns (July 23, 2008)  A direct marketing mailing list consists of the contact information of potential sales leads. The use of a direct marketing mailing list has become more and more popular these days. The fact is that more companies are beginning to look towards this method as a means of generating sales leads for their businesses. This article shows you how a direct marketing mailing list can help your .. (Marketing Direct)

Marketing to Business The Way of the Ninja

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 Lee Duncan (July 23, 2008)  SURPRISE! Dressed all in black and by cover of darkness, the Ninja sneak up on you and catch you by surprise. When you are marketing to business, you can learn from the Ninja and surprise your target clients with copy and tactics that are far more likely to grab their attention than if you start off talking about your product. The reason for this, of course, is that we are swamped .. (Marketing Direct)

How to Make a Postcard Campaign Work

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 Alice Elliott (July 23, 2008)  At a ‘Power Breakfast’ this morning I gave some tips away about how to design a postcard marketing campaign with marketing in mind. In today's world it's not enough to design a pretty postcard and send it out to lots of people to see if any of them will buy from you. Here are six of various factors that need to come into play: First, assess your target market. Are you .. (Marketing Direct)

Different Tricks You Can Apply to Postcard Marketing

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 Joel Owens (July 23, 2008)  Reinventing your ads, the way you do them or utilize each tool is one way to achieve success with this venture. If you've already tried your hands on postcard marketing, then you have an idea of how effective this could be depending on how you use it. Direct mailing your postcards can serve you in a lot of ways more than promotions. So if you think that you are tired of using postcard .. (Marketing Direct)

Steps Toward Better Direct Marketing

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 Janice Jenkins (July 23, 2008)  Digital printing today provides for many tools to employ during your direct marketing campaigns. Postcard printing provides for highly cost effective postcard marketing campaigns. Oftentimes the limited “real estate" on a postcard forces a marketer to focus their message with beneficial results. Having to drill down to the core basics is a good exercise in identifying your .. (Marketing Direct)

Direct Mailing Postcard The Role of the Broker

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 Zoe Phoenix (July 23, 2008)  Mailing lists play an essential role in the success of postcard campaigns since they serve as your link to the consumer population, and your tool in widening your existing network. And where you get your list can pretty much determine how reliable your lists are. There are thousands of lists available. Take note, these are lists and not addresses. So how do you pick out the list that .. (Marketing Direct)

Business to Business Marketing Strategies Free Information For Assessing Your Market

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 Michele Dekinder-Smith (July 22, 2008)  If your target market includes other businesses, direct mail sites such as InfoUSA and MelissaData are great places to turn when you need to purchase a targeted list. But, it's a little-known fact that these sites (and others like them) are also a great free resource for obtaining other information about your potential market to help you make smart business decisions. Direct mail sites . (Marketing Direct)

Power of Appearance

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 Andrew R Michaels (July 22, 2008)  I remember from the early days of The Simpsons an episode where Homer uses a special tonic to grow all of his hair back. As soon as he has his full head of hair he begins to get promotions at his job and is looked to with a new level of respect, until he's told to give a big speech in front of a large group of executives. Well, when Bart accidentally spills all of his tonic, Homer's .. (Marketing Direct)

Your Business Cards Suck Tips on Obtaining an Effective Business Card

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 Mitch Canter (July 21, 2008)  It's always the same scenario: You walk in to a restaurant / meeting / conference, shake a few hands, toss around your business cards, leave, and nothing comes of it. You've checked your breath, your tie, your “elevator pitch", and everything else that could possibly be detracting from you and your company. What most people don't realize is the problem isn't them; it's that little . (Marketing Direct)

Powerful Warm Market Strategies

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 Ron Mason (July 18, 2008)  Are you like most direct sellers? Do you try to ‘sell’ your friends and family on joining you in your new entrepreneurial endeavor? How is that working for you? As an MLM Trainer and MLM Coach I have a profitable strategy to share with you. There are clearly two schools of thought on marketing to your warm market. The first and the traditional view, is simply positioning .. (Marketing Direct)

Using Trade Shows to Attract New Business

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 Remy Lebeau (July 18, 2008)  Trade shows provide for a great venue for businesses to attract new clients and business partners and meet existing customers and associates. This one stop shop for brand building endeavors does not come without a price. Joining trade shows are considered investments because it requires shelling out a certain amount of money and effort and opening your business to the risk of fading .. (Marketing Direct)

How to Talk With Attendees at a Trade Show

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 Charen Smith (July 18, 2008)  When you're vying for attendee attention at trade shows, the most important thing you can do is find a way to differentiate yourself from the other booths. That can get expensive - trying to come up with the latest technology and innovative marketing techniques to show off your product. But, there is something that can differentiate you from the competition without costing a lot of .. (Marketing Direct)

Postcard Marketing Will They Open the Envelope?

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 Dennis H Lewis (July 17, 2008)  As with any marketing initiative, the most important achievement is gaining your customer's attention. Even something as simple as a postcard must overcome the natural tendency to “ignore the message". Experts estimate that the average American is blasted with 3000 new market messages every day. This means even your postcard must be taken out of the envelope. In order to create .. (Marketing Direct)

Mailing List Issues and Direct Mailing Postcards

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 Rachelle Ann Lim (July 17, 2008)  When it comes to postcard marketing campaigns, direct mailing postcards is a proven method to deliver advertising materials to your consumers. To do this, you must first develop your mailing list. A mailing list is simple a collection of names and addresses that you want to send your letter or print ads to. To get a better picture, recall the address book on your email account. That is . (Marketing Direct)

The Ultimate Source of Free Traffic For Your Website

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 Arman Vakili (July 17, 2008)  Ok. . . so I know what it's like to want to get success at a business when all odds are saying that I can't. I'm sure that you've gone through many situations like this that you felt like the odds were stacked against you for success. I also know what it's like to try and build a business when 50,000 other things are calling for my attention and I don't have the time or the money to .. (Marketing Direct)

Participating in a Trade Show

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 Akhil Shahani (July 16, 2008)  A trade show is an exhibition where companies with similar or related products serving the same markets showcase their latest offerings, meet customers, learn new trends and identify new prospects. For small businesses looking to succeed, trade shows can be effective promotional and sales tools. The process of participating in a trade show starts pretty much the same way as all other .. (Marketing Direct)

How to Slice Direct Mail Costs

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 Janice Jenkins (July 16, 2008)  To make the most of your direct mail campaign, you need to ensure that the business that is generated from the direct mail is more than the cost it took to create the direct mail. In order to do that, you need to spend your time and money wisely. Here are a few ideas to use when creating your direct mail pieces that will not break the bank and will make your direct mail campaign .. (Marketing Direct)

Legal Troubles Concerning Your Postcard Design and Copy

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 Rachelle Ann Lim (July 16, 2008)  When you include certain details to your postcard design and copy, remember to consider laws involved in communication. You may not be aware of it but you could be violating someone's rights. It's worse if you are totally aware of it and are deliberately doing it to gain controversy and ultimately, popularity. If the latter is your purpose, keep in mind that fame is short-lived, but the . (Marketing Direct)

What is Direct Response Marketing and How Can it Help My Business?

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 Hal Lewis (July 16, 2008)  Direct response marketing is when you elicit a response from your customer right away. It can come in any media form and is effective on television as well as by mail. When you send a direct mail marketing product to a potential customer, you are going to want to get a response from them. You normally elicit a response either by following up with a phone call or giving them a deadline .. (Marketing Direct)

The Power of Recency and Frequency in Growing Your Small Business

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 Corte Swearingen (July 15, 2008)  Maybe you have heard the term Recency in connection with database marketing. While some small business owners are using it to their advantage, most others are not. The purpose of this article is to get you thinking about using the power of Recency to market to the right customers at the right time. As a small business owner, who do you think would be more valuable; someone that visited . (Marketing Direct)

Five Rules For Successful Trade Shows

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 Laura Wharton (July 15, 2008)  Trade shows offer a wealth of contacts for potential new business. With that in mind, having a plan in place for getting the most out of such an event makes sense. If you're an old hand at trade shows, you probably already have a plan. If trade shows are a new facet of your integrated marketing strategy, this article will help you form a step-by-step action outline for each trade show - . (Marketing Direct)

Which Came First? The Phone Or the Telemarketer? A History of Telemarketing

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 Dwayne Eisen (July 15, 2008)  Just about everyone in America has at one point received a telemarketing call, but few people stop to wonder about the history of these calls. In fact, telemarketing is relatively new approach to an age-old profession: advertising. Popularized in the 1970's, telemarketing has both generated a large number of caller complaints as well as served as a highly effective way to getting .. (Marketing Direct)

How Do Telemarketers Get My Phone Number?

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 Dwayne Eisen (July 15, 2008)  Of all the ways that telemarketers can get information about you, these resources are largely broken up into two different branches: public directories and business relationships. Chances are, if you have a landline number, you receive a lot of telemarketing calls. Though customers can request that landline numbers remain unpublished, and there is always the Do-Not-Call registry, one of . (Marketing Direct)

How to Choose Which Type of Direct Mail is Right For You

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 Lynne A Saarte (July 15, 2008)  The type of business you have will have a big impact on what kind of direct mail piece will be best for you. Service-oriented businesses like accountants and doctors, only need to communicate with customers about four times a year - once a quarter. Product-oriented businesses, like clothing retailers, must communicate with customers much more frequently - about once a week to let them .. (Marketing Direct)

Direct Sales Success Make Yourself Scarce!

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 Lisa Young (July 13, 2008)  I love Seth Godin. My bookshelf is crammed full of his works (my virtual bookshelf, too). Today I think I read the best thing he ever wrote - and it wasn't even from one of his books. Seth wrote a blog post that talks about creating true scarcity and leveraging it appropriately. This hits at the core of what attraction marketing is all about. You are the most important product your .. (Marketing Direct)

Direct Selling Games

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 Deb Bixler (July 12, 2008)  Purpose Of Home Party Plan Games FUN is the single most important thing for the success of your shows. If you are having a hard time scheduling more shows that is a sign that you are not providing enough FUN at your shows. When people have FUN you will have a full calendar. Making sure that you are organized enough to relax at he show is essential to you having FUN. When you have FUN .. (Marketing Direct)

How to Instantly Make More Money in Your Direct Selling Business

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 Jeffrey Zalewski (July 12, 2008)  The Direct Selling Industry is filled with many opportunities. In fact, the opportunities are so abundant that you could literally buy everything you need or want in your life from a distributor of a direct selling company. Despite the fact that there is such an abundance of opportunity, most people involved in the industry are not achieving their desired goals. Now, let me ask you .. (Marketing Direct)

Mortgage Mailing Lists Purchasing the Right One For You

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 Louis Zhang (July 12, 2008)  Advertising is expensive, and the more prospects you have to contact, the more expensive it gets for the advertiser. In the mortgage lending and refinance sector, the goal is to advertise to consumers who meet a profile that will qualify them for various mortgage products. But how do you find the type of consumers that will meet your criteria? The answer is mortgage mailing lists. .. (Marketing Direct)




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