IT Marketing: Direct Mail Tips

Joshua Feinberg
 


Visitors: 299

Regardless of whether you're doing a letter, a flyer mailer, a big oversized postcard, or a standard-sized postcard, make sure that your headline hits them right between the eyes. Your message must do the same thing. In this article, you'll learn that you have to know what's causing your potential clients pain. You have to know what their deepest desires are. And you can only address these if you are targeting your mailing.

IT Marketing: Keep it Benefits-Focused

If you can talk to their niche, and give it a strong benefits focus, you will be more successful in this IT marketing effort. So you can say, “Learn how our computer consulting company saves dental offices $10,000 a year in saved expenses. ” And of course, if you're mailing this to other dental office managers, they're going to be extremely interested in hearing the rest of your story. To do that, they're going to have to take some kind of action because you won't be able to tell the whole thing in your postcard.

Maybe they're going to request a free tape, a free report, a free consultation, a free needs analysis, etc. , but the key thing is you have to know their points of pain so that they will want to hear the rest of the story. Then you'll deliver them the rest of the story.

IT Marketing: Focus on Your Potential Customers

Make sure that all direct mail is very benefits-specific. When I look at advertising, I often see something I call “feature-itis. ” All that is talked about is the “me, me, me. " You need to talk about them! Solve their problems; don't present how terrific you are. They don't care if you're certified in all these platforms or are part of all these vendor partners or know all these products or are an authorized dealer for all these companies.

They care about their problem, what you can do for them. So make sure that your advertisement is very benefit-specific. If you need to, get a disinterested, objective, third-party to look at it and give you feedback.

Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

Joshua Feinberg helps computer consultants get more steady, high-paying clients. Learn how you can too. Sign-up now for Joshua's free Computer Consultants Secrets audio training.

(410)

Article Source:


 
Rate this Article: 
 
Direct Mail Marketing - Direct Mail
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Tips For Increased Direct Mail Marketing Response

by: Mac McIntosh (March 30, 2008) 
(Business/Marketing Direct)

Postcard Direct Mail Marketing Tips And Ideas

by: Alan Sharpe (July 08, 2005) 
(Business/Marketing Direct)

Successful Direct Mail Marketing Tips For Real Estate Investing

by: Simon Macharia (May 08, 2012) 
(Real Estate/Real Estate Investment)

Catalogs and Brochure Printing Services - Steps and Tips to Direct Mail ..

by: Maricar Cadavicio (March 11, 2008) 
(Business/Advertising)

Direct Mail Marketing Success and Secrets with the Big Money in Mail System

by: John Hostick (June 03, 2010) 
(Home Based Business)

5 Benefits of Using Bulk Mail Services in Direct Mail Marketing

by: Bruce Markey (September 23, 2014) 
(Business/Marketing)

An Intro to Direct Mail Techniques and Direct Marketing

by: James Calvin (January 22, 2007) 
(Home Based Business)

Direct Mail Success-Some Tips To Getting Your Mail Pieces Open

by: James Calvin (January 22, 2007) 
(Home Based Business)

Direct Mail Advertising Copywriting - Twelve Ways to Evaluate Direct Mail Copy

by: Alan Sharpe (May 02, 2007) 
(Business)

Direct Mail Marketing - Direct Mail

by: Nick Hunter (November 10, 2005) 
(Business/Marketing Direct)