In times of digital and mass media marketing, direct mail strategy seems to be outdated for a common person. But marketing professionals know how influential mails can be, and there are a number of business verticals that still prefer direct mail marketing over anything else. Personalized mail pieces are sent directly to the customer, thus making direct mail one of the most targeted forms of marketing techniques. In addition, it is very easy to measure the success of your campaigns and collect a wide array of data including open rates and conversion rates. Using this data, you can further narrow down your mailing lists and make it much more targeted.
If you are reading this article, it’s obvious that you have heard the benefits of direct mail as mentioned above and want to try it out. In that case, there are a number of firms that offer a comprehensive package of direct mail solutions. Read on to know more about these solutions.
1. Printing Solutions
Printing is one of the most important direct mail solutions offered by every direct mail marketing company. Bulk mail printing is no easy task as it involves printing thousands of mail pieces of varied sizes and formats within minutes. Different types of printing equipment is needed for the same, cost and maintenance of which is quite expensive. Rather than having your own printing equipment and team, opting for printing solutions offered by these marketing firms saves a lot of time, money and labor.
2. Mailing Solutions
Bulk mailing is another option that will benefit your business in immense proportions. Once the mail pieces are printed, they have to be mailed to different locations, in different sizes. Whether a few hundred mail pieces or thousands of them, these firms will offer the same level of commitment on all projects. They will take care of all the mailing and postage regulations set by the USPS and ensure that your mails are sent out, as soon as possible. Above all, there is no limit on the number of mails you can send using their direct mail solutions.
3. Design Solutions
Direct mail marketing firms have many experienced designers who are well versed in designing the right newsletters/postcards for the right situation. Be it for a non-profit organization or a real estate and mortgage business, these designers know what the reader wants and what kind of design will grab his/her attention. Thus, design becomes one of the most important direct mail solutions offered by these firms, helping you realize your ideas on paper.
4. Listing Solutions
The last one in the list, these marketing firms have expertise in preparing refined mailing lists aimed at a targeted region or audience. With years of experience and user data, they can help you redefine your marketing strategy and avoid redundancy by sending mails to only those people who will take actions. Thus, listing is also one of the most important direct mail solutions offered by direct mail marketing firms.
iti Direct Mail has a team of direct mail marketing specialists and graphic designers, providing nonprofits, real estate agents, mortgage brokers, and small businesses with effective and targeted personalized direct mail solutions, custom postcards, newsletters and brochures.