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A Simple Guide to Direct Mail Solutions

Bruce Markey
 


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Direct Mail marketing is a marketing technique that has been prevalent almost all throughout the past two centuries, after the use of postal services became common. Businesses and other organizations adopted this mail service to bypass advertising requirements for marketing. For new businesses and cash strapped organizations, using this mailing option was very cost effective compared to other marketing methods. In fact, a whole new niche of businesses thrived on this marketing solution, where they would send catalogues to customers on request and accept mail orders for their products. Marketing surveys show that these mail solutions continue to have high trust rating among its recipients. Also these mail solutions have sprung up offering internet-enabled print and mail services for businesses and organizations.

What are Direct Mail Solutions?

This mail service is not a one-size fits all technique. Different organizations have different aims which they wish to achieve through direct mail marketing. A new business might want to get news out about its opening, while a charity might want to send a fund raising appeal to potential donors. So these mail solutions offer an end-to-end service where senders can design their marketing material based on pre-fillable templates, choose the type of paper and colors for printing and upload a mailing list of recipients. The print and mail service then takes care of the printing and postal dispatch of the direct mail material.

Who can Use Direct Mail Solutions?

Any organization that has to reach out to a large range of recipients can use these mail solutions. This mail service need not be only promotional material. Many large banks and utility providers also use direct mail solutions to send informational letters, bills, dividends, account statements and notices to their customers. Coming to smaller organizations, this mail service is a perfect fit for constrained marketing budgets as the cost of getting a response is much lower when compared to traditional methods. Therefore, direct mail solutions are suitable for a wide range of organizations.

Advantages

This mail service is beneficial both for the sender and receiver. For senders, it is a cost effective way of reaching out to its intended user base. Receivers too get a lot of benefits from direct mail. In an age where consumption of traditional media like print and television are going down, this mailing option remains one marketing technique that can still get the undivided attention of the recipient. So it is an effective way of sending promotional information to the intended users.

Types of Direct Mail

Direct Mail can be designed in a variety of formats. The simplest forms are the postcards, which have limited area for displaying the marketing message. However, postcards can effectively convey a call to action as they do not have to be opened like letters by the recipient. They are also quite cheap to print and mail. Snap pack mailers are single page letters which can be folded and glued shut along one side. These mailers can be used to send targeted information like customized offers, bank statements and utility bills. Higher up the ladder, formats like letters and newsletters are more detailed and offer more potential for refining the marketing message.

iti Direct Mail has a team of direct mail marketing specialists and graphic designers, providing nonprofits, real estate agents, mortgage brokers, and small businesses with effective and targeted personalized direct mail solutions, custom postcards, newsletters and brochures.

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