Thanks to the new program called EDDM which was created by United States Postal Service, any small or medium business will have the opportunity to reach to more customers, to present its service and to become stronger on the market.
The truth is that you will need EDDM printers in order to prepare everything you will need for the marketing campaign. EDDM printers are available at any print stores and they are very different from home printers, so it is a good advice not to start creating any mail pieces on home printers as this is definitely not profitable.
After finding a company that will be dealing with the printing, you will have to decide on the kind of the mail you want to send out to your new clients, to design it and create a strong message that your potential customers will see. First of all, it is important to mention that there are local printing companies as well as online EDDM printers. Most of the people usually opt for online EDDM printers as they are easy to find, to use, to place an order, and finally to pay.
Enrolling into the EDDM program is free. This means that there will be no annual fees. The only expenses that you will have are the cost of the printing service and the service of USPS. After some of the local or online EDDM printers finishes with creating your promotional material, you will have the option of taking the mail pieces yourself to the post office or asking the company that handled the printing part to deliver the mail pieces directly to the post office. Most people opt for the second option as that is faster and hassle free.
The service of USPS for delivering your mail pieces to target addresses is 14.5 cents per mail piece. The delivery id one within carrier routes and you will always have the possibility to check out how many households are there in one carrier route and therefore calculate how many mail pieces you will need. The rule is that the EDDM program doesn’t allow less than 200 pieces to be delivered per day and doesn’t allow more than 5000 Every door direct mail pieces per day.
An average print of a flyer or a postcard at some of the chosen EDDM printers will usually be about 15 cents. The more you order, the cheaper the price will be. One advantage of suing the EDDM program is the fact that you as a businessman don’t need to know the names and addresses of your potential new clients, as everything is being handled by the post office.
This is why EDDM is much different from direct marketing mails where you actually require names and addresses of people and this can sometimes represent a hassle and is costly because this information requires to be printed on the mail pieces. In the end, EDDM allows you to reach as many clients as you want. With all EDDM printers’ solutions around, you will easily arrive to every home in your targeted Every Door Direct Mail neighborhood. For more information about Brochure Printing , visit Hot Prints USA.