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What to Do When Printing Brochures


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“Make him an offer that he can not resist. ” This is a line from the famous classic and multi-awarded movie, The Godfather. This is also a good thing to put in mind when printing brochures.

Brochures are used by companies to sell their image, new products and services, whichever applies. When printing brochures for this purpose, it is actually more about the print, words and pictures in it. It is actually about creating something that customers will not be able to resist.

The brochure shall be in a form of a visual presentation. It must be the company’s marketing complete toolkit that will be used to solve the problem of not having enough customers. Of course, there are other ways of being advertising one’s brand. It could be through a costly ad to run on TV during commercial breaks; or a voiceover ad to play on the radio; or a huge picture on a billboard along the highway; or a small print ad on magazines and newspapers.

Above are the other marketing options for a company. But those options would cost thousands of dollars. With brochures, the company would be able to save a huge amount and still be able to market its brand effectively.

There are a number of companies offering printing services, almost all of which have their own websites where anyone can easily conduct their transactions. When on the website, the company owner or anyone from the marketing team of the company will be guided step by step to be able to come up with the brochure that will best represent their purpose.

What is the purpose of the company when engaging in a marketing scheme? Naturally, its end goal is to earn more revenue by tapping as many prospective customers as possible and making known to them the company’s brand and what it has to offer. Having said this, it is imperative that in all the steps to be taken to create the ultimate brochure, the customers will be the first factor to consider. This means that the brochure does have to conform to the style or to the preference of the owner or of anyone in the company. What is needed is for the brochure to be appealing enough to the target customers.

There are usually two options provided in websites providing the service of printing brochures. One is to adopt the pre-made designs and specifications and the other is to ask for a unique and customized brochure. It would definitely be cheaper to choose the former, though the latter has a lot of other advantages.

The first thing that one should decide on when creating a brochure is the size of the paper and the kind of fold. Examples of a fold is a tri fold, a Z fold, a half fold, a single open gate fold, a combination of half fold and tri fold, and many others. Examples of sizes are 8.5inches by 11inches, nine inches by 12inches, 11inches by 17inches, etc.

After choosing these tri fold brochures then the website will provide the selection for brochures designs and other pertinent effective brochure printing specifications.


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