How to Minimize Brochure Printing Costs
Saving for the rainy day is a virtue that should be practiced by everyone, in every way they can. Knowing when to spend and when to save is a useful asset in every aspect of life—even in business. It is a proof of effective cost management skills and proper allotment of resources.
Big and small businesses alike are no strangers to different costs. Expenses are necessary to keep the business running. But cutting back on extra and irresponsible expenditures will also make the company grow and flourish. Small things that can add up to something big can and often do save companies from bankruptcy. It’s the little, unnoticeable things—turning off excess lights during work hours, eliminating most of paper correspondences, and tweaking the advertising campaigns like minimizing the poster and brochure printing costs.
It might not seem much, but the advertising department carves out a hefty chunk of the company’s budget. And it’s considered money well-spent, too, as good public relations will do nothing but good for the company as well. But that doesn’t mean that companies can’t decrease the expenses, especially for brochure printing. There are several options that a business can tweak that can minimize its price, such as…
… carefully optimizing the quantity of prints. Perhaps the most obvious cost-saving method for brochure printing is to make sure to order only the amount that’s needed. There’s no point in ordering thousands of copies only to have a quarter of them piling up and gathering dust somewhere inside the office.
… choosing a service that uses offset printing. If printing a large number of copies is inevitable, one can choose to have the leaflets printed from a company that uses offset printing. Most printing services use the laser and inkjet-type of printers as they’re the handiest. Offset printers are big and bulky, but they will cut brochure printing costs since the amount of inks used are lesser when compared to conventional laser and inkjet printers.
… choosing a service with an ongoing sale or discount. Some online companies give out discounts and sales for one or all of their services; sometimes even up to 70%. It will be a huge cost-saving measure for the company if it will avail of such promos.
… selecting the most minimal option available. Most printing services offer packages, with a set amount of prints, paper size, kind of paper used, etc. Businesses can save a few dollars by choosing the package that appears the most minimal. Usually, tweaks such as paper size, number of brochure folds, number of colors used do little to no effect to the overall price at all, so jumping from the cheaper package A to the more expensive package B just because of package B having a Z-fold is a waste. It’d be better to look for another service instead.
… ordering the prints days before the deadline. One option that can hugely affect the total price is the turnaround time. These five tips might seem too obvious, but sometimes, people lose sight of the more obvious things. These little tips on cutting back on brochure printing costs will help save a few dollars of the company’s budget, and even a cent that is saved is still money saved, no matter how small that amount might be.