Vivid visuals, bright fonts, a burst of colors, all of these are the awesome results of color brochure printing. In marketing campaigns, printed materials such as brochures are often used to stimulate the buying mood of the readers. This strategy is doubly effective if the prints are made in colored. There’s just so much about colors that help in attracting potential customers. For industries such as the travel and tours, it is necessary for the company to invest in the color brochures printing for the distribution of info materials. Nothing can greatly convince a tourist to visit a particular holiday destination more than a series of beautiful photos of the place. If the photo of the beach is printed in black-and-white, do you think the tourist would be convinced enough to book a flight?
Perhaps no; unless he already had this vivid recollection of that place, something that is far more realistic than what was presented in the black-and-white prints. The above situation also applies to all businesses that rely heavily on the use of images for marketing purposes. A businessman who wants to promote fresh fruit juices would absolutely do well with color printing simply because the prints provide better visuals. Knowing the customers, they prefer to be presented with stuffs that come in attractive packages and flyers.
Without colors on the brochures, you’re probably better off selling your goods right then and there since the monochromatic appeal of black-and-white always gives poor feedbacks. So how do you go about the color leaflet printing? The process is something that every computer-literate as well as those with experiences inside the press is likely to be familiar with: you fill the page with colored images and texts and then leave the rest of the job to an offset printer. This offset printer runs on CMYK colors (Cyan, Magenta, Yellow and Black).
The procedure involves separate printing for different colors. Comparisons with the black-and-white prints may not be appropriate since they are already given. However, for the sake of those who are planning to distribute brochures for brand awareness, here are some of the advantages of using colored brochures: Visually Appetizing Images This is especially true for businesses that cater to gastronomic experience.
Vibrant colors give the images an added appeal. Professional-Looking This is not to say that black-and-white prints are not ideal for businesses. It’s just that they look plain. People think that it is the cheapest way to print brochures, though not realizing that there are readers who want to be pleased. Most of them would like the prints to be somewhat professional-looking; something that the company had obviously financed for and not just a plain-looking pamphlet that is seemingly uninteresting to read. Suggestive Images and because a picture is worth a thousand words, you can easily minimize your sales pitch by just using plenty of colorful images. That bright blue roof on the front page of the brochure maybe the only thing that will help convince your customers to buy your paints.