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Four Formats Used to Create Effective Trade Show Exhibits


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Companies looking to garner exposure and generate sales will find a qualified group of consumers at an industry trade show. But they often have a small window of opportunity to attract attention at these events because of the hundreds of other trade show exhibits at Chicago shows. Therefore, in order to boost traffic, establish the company's image and to effectively sell the company's products, a trade show booth needs to be visually appealing and attention-getting.

The importance of booth appearance is why companies rely on the expertise of the many designers of trade show exhibits in Chicago. These professionals offer a wide range of formats and services to aid companies in creating a well-designed booth for industry showcases. This article describes just a few of the styles available to create a memorable trade show booth.

Pop-Up Booths

Pop-up displays make a memorable impression on visitors to a Chicago trade show. Displays of this type use an accordion-style folding framework that usually expands to the full width of the booth, creating a spacious wall to display graphics and company information. Despite its sizable structure, a pop-up style display is easy to set-up and transport because the supporting frame is lightweight.

In fact, it usually only takes one person to assemble these trade show exhibits. Chicago businesses can select from various sizes and shapes when designing a pop-up booth with a display professional. One disadvantage, however, is that once a size is selected, a demonstrator will not be able to adapt the display to various-sized exhibit areas, since the framework must remain expanded while in use.

Panel Displays

This type of trade show exhibit uses multiple panels to create an attention-getting background for the booth space. Due to the modular architecture of the panel system, graphic elements can be readily changed out or added, and the size can be adjusted to fit in most any space at a Chicago trade show. Displays of this type, however, are bulky and often require more than one person for set-up. Exhibitors may also have trouble transporting this display.

Table-Top Exhibits

For space-restricted trade show exhibits, Chicago businesses can create a professional-looking booth with a table-top display. The unit is often placed on a fabric-covered table and accessorized with top-mounted spotlights. This type of display is also budget-friendly and can be utilized in various settings, such as sales meetings or recruitment fairs, after the trade show. Exhibitors will easily travel with this display, due to its lightweight quality and small size. However, this type of exhibit is limited in its ability to stand out at a trade show with hundreds of demonstrators.

Free-Standing Banner Displays

Enhance your trade show display or draw more visitors to your booth with a vertical banner stand. These free-standing displays maximize graphic space and allow companies to show additional company information or graphic elements. To create a real “wow" factor, designers of trade show exhibits in Chicago can customize the banner stand to be in the shape of a company's logo or product. Demonstrators can increase traffic to their trade show exhibits by strategically positioning a vertical display in the walkway, or even the arena's entrance area. This type of display can also be repositioned at the company's headquarters or at an upcoming special event. The banner stand's light weight accommodates easy set-up and travel.

About the Author: Christine O'Kelly is an author for Ion Exhibits, a design company specializing in trade show exhibits. Chicago businesses can benefit from the company's 15 years of experience and their full management services for Chicago trade show displays , including creative design, set-up, restoration, and storage.


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