Already on ArticleSlash?

Forgot your password? Sign Up

How to Send Effective Hand Addressed Direct Mail Campaigns

 


Visitors: 330

Do you remember the last time you received a hand addressed envelope? If you're like most people, that handwritten mailing was the first piece you opened. In our digital age, real handwriting has become rare and unexpected. Regardless of your industry - whether it is financial sales, professional services, non-profit or retail, handwritten mailings are an effective way to capture the attention of your customers and have been proven to increase direct mail response rates by 300% or more.

A growing number of marketers are using real handwriting when they send out mailings like holiday greeting cards, thank you cards, product announcements, prospecting letters, and fundraising requests for donations. Not only are these handwritten mailings eye-catching, but they add a human touch that is absent from most direct mail campaigns.

If you want to improve your direct mail return on investment by using real handwriting, here are a few tips to keep in mind while you plan your campaign:

1. Hand Address the Outside Envelope

You can hand write any part of your mailing. However, if you're looking for the biggest bang for your buck, be sure to hand address the outside envelope. Since this is the first thing your customers will see, a hand addressed envelope will greatly increase the chance that your customers will open and read your message. Plus, when you hand write someone's name, you are telling them that they are important to you. This extra personal touch can be very effective.

2. Don't Bother to Handwrite Your Return Address

People like to see their own name and address handwritten. They're not so concerned about yours. Save yourself some time and effort and focus on handwriting the mailing address. You can either omit the return address altogether, or use a pre-printed envelope with your organization's information.

3. Include a Handwritten Call-to-Action

So they've opened your envelope - now what? Although you've crossed one of the biggest direct mail hurdles, the ultimate goal of your mailing is to receive a response. A handwritten call-to-action is eye-catching and adds an extra personal touch that makes it more enticing for your recipient to respond. Keep this message short and sweet - at around ten to twenty words. Clear, concise messages are always more effective.

4. Outsource to a Company that Specializes in Handwritten Mail Campaigns

You probably have better things to do with your time than to hand address envelopes. There are companies out there that specialize in handwritten mailings. You simply send them your mailing list and any special mailing materials you wish to use. They'll address your envelopes, insert letters or cards, handwrite personalized messages, and apply a first class stamp.

The next time you want to reach your clients, go back to the basics and use real handwriting. With a little planning, you can send powerful handwritten mailings that are personal, effective and improve your direct mail return on investment.

Kathy Hrach is Co-founder of Write On Results , a marketing agency that uses real pens and real writers to hand address their clients’ mailings for improved direct mail response rates. She also writes the monthly Pen & Paper Marketing E-newsletter .

(553)

Article Source:


 
Rate this Article: 
 
Direct Mail - Building Identity and Response Through Direct Mail
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Effective Direct Mail Marketing Campaigns for Professional Practices & ..

by: Sandra Bekhor (June 06, 2007) 
(Business)

Combine Hand Addressed Mailers With Personalized URLs (PURLs) To Increase ..

by: Kathy Hrach (August 13, 2008) 
(Business/Marketing)

Successful Direct Mail Campaigns - Postcards

by: John Safin (March 17, 2008) 
(Business/Marketing Direct)

Direct Mail Campaigns For Health Care Providers

by: Andrew Barber (June 18, 2008) 
(Business/Marketing Direct)

Health Care Facilities Take Note - A New Product For Successful Direct Mail ..

by: Robert Barber (August 06, 2008) 
(Business/Marketing Direct)

Direct Mail Advertising Copywriting - Twelve Ways to Evaluate Direct Mail Copy

by: Alan Sharpe (May 01, 2007) 
(Business)

Direct Mail Is an Effective Way to Distribute Promotional Items

by: Tina Rinaudo (December 10, 2007) 
(Business/Marketing)

Direct Mail - an Effective Tool for Real Estate Agents

by: Bruce Markey (May 22, 2015) 
(Business/Advertising)

The Many Benefits of Hand Addressed Envelopes

by: Bruce Markey (August 19, 2015) 
(Business/Advertising)

Direct Mail - Building Identity and Response Through Direct Mail

by: Rick Sheldon (March 30, 2007) 
(Business)