"Don't call us, we call you, " is a saying that you would tell others than you would like to hear, because you will never hear something from this person again. . . There are moments were you are longing for a call, until you understand that it is a telemarketer, that was not where you were waiting for. It starts with a friendly voice on the other side, always wanting to sell you something.
Yet if this someone is “only" a virtual voice - simply a voice recorded message - there is the possibility that you want to stay on the line. Here are some advantages of voice broadcasting used in telemarketing.
One. The message is strictly business. If the message is appealing, and that is the case if in the very first sentence you hear a benefit, than people will listen to it.
Two. The message is not only pure business but (and therefore) also not emotional biased. There is less “noise" on the line which comes from the average telemarketing agent that want to connect to you. It is purely about the message and you don't have to be “afraid" to hang up.
Three. Increased efficiency for both the telemarketing team as well as for the prospects you are calling. If in the previous option people have decided to hang up, it will save both the company as the prospect time.
In the beginning this may not seem ethical, but once people get used to a robo-caller, they may quickly decide what to do with it.
In line with the previous item, the way is much cheaper to use, it may distribute itself easier to higher volumes, but the risk is that the conversion rate is lower too.
Much depends on the opening phrase and the message in general. For some products, this method could really work.
H. J. B.
© Hans Bool