A business card is used by everybody in business. It contains the essential basic information about how to contact you. Most are boring and after you hand them out, they are put in a pocket until your pants go to the cleaner. Then you take them out dump them into the “business card graveyard". Most of us have one, a drawer or box which is dumped periodically.
Mini brochures are a 4 panel double sized business card scored to fold into a standard size business card. A mini brochure can showcase your business in full color and tell a story. You can feature your products and services in a way that a standard business card can't. They make a perfect handout because they reduce the amount of stuff you have to carry around in an awkward pile of brochures and flyers or cards in a folder or case. You put them in your pocket and keep your hands free before and after you hand them out. They are perfect for networking and meetings. Mini brochures feel different than a business card when you hand them out. People will pay more attention to them which helps you get noticed and remembered. Mini brochures are a great conversation starter and more likely to get kept after the meeting than a traditional business card.
Turning your business card into a mini brochure is easy and cheap. It's simple to do by making a double panel card. Standard business cards are 3.5" X 2". Mini brochure cards are 3.5" X 4" with a score in the middle so they fold into a standard card size. To help you stand out, they should be 14 or 16 point coated card stock, printed in full color and have a gloss UV or matte/dull aqueous coating finish to seal and protect them from finger prints and scratching. Mini brochures have twice the real estate for your message than a standard business card. That should be enough space to give enough details and create interest for a follow up.
Create a real attention getter mini brochure by adding optional Wow Factor effects to your cards such as spot UV coating, metallic silver ink or colored metallics that make gold, silver, bronze, brass and over 150 other metallic colors. The impact of these effects must be seen to be fully appreciated and understood. And if you think these effects are expensive, you would be wrong. They are all available online with simple easy to follow instructions on how to make them and they are priced for a great value.
In these uncertain times, the importance of advertising can not be underestimated. Businesses need to take advantage of every opportunity to maximize whatever they do in order to attract new customers and retain old. Today's business goals are to get your message out by choosing wisely and looking for ways that give you the best value for your advertising dollar while combining quality and price. The use of mini brochures does that since they are a way to stimulate business and attract attention.
For free samples and more information about wow factor printing, go to: http://www.colorprintingpros.com
About The Author:
Sylvia Bronstein, started her successful career in the New York advertising scene, she has been developing effective advertising, sales and marketing literature for more than 30 years. Specializing in small and medium size businesses, she is currently using her extensive experience writing articles and working as a consultant.