Since the re-release of Mark Joyner's book, MindControlMarketing, a tempest has been brewing over the controversial “missing chapter" titled, Brainwashing: Genuine Mind Control in the Extreme. Mark takes 12 little pages, and blows the lid off what it takes to create a cult-like following - in just about any setting - and how to protect yourself as well.
The chapter is the icing on the cake of an otherwise amazing book. People have been trading dog-eared copies of the original, out-of-print version on eBay and Amazon for years at upwards of $200 a piece.
According to Mark, there are 3 elements to create a cult-like following for your business without creating a cult:
1. Voluntary Participation
Obviously, anyone that chooses to do business with you meets the first criteria, but some might argue that auto-ship programs and the like are akin to coercion. The difference is in the approach.
Persuading participation in programs like these will help your bottom line, even out your cash flow, and stabilize your business. The key is perception. When your clients believe they are voluntarily participating in your program, your cult-like following will grow. If they feel the slightest bit of pressure to perform, you can be sure, you'll be seen as in a more negative light.
2. Love of a Product or Thing
Are your products buzz-worthy and irresistible? Does quality far surpass the price of the thing? What about service before during and after the sale? How easy is it to do business with you? All of these elements combine to determine whether people love what you have to offer - or not.
When people fall in love with a product, it's exponentially easier to sell to them - and generate referral and repeat business.
3. Inclusionary, rather than exclusionary of “outsiders"
There are people that are uninitiated to your products/services, as well as a few that just aren't impressed with what you offer. Not everyone can or will use what you sell.
How do you treat them? Are you “shunning" them at every turn, badmouthing the competition and their product users? Or are you respectful, open, and appreciative of the diversity that “makes the world go round" when it comes to network marketing? “A cult shuns the non-believer", says Joyner. But cult-like followings develop in a forum of acceptance, diversity and welcome.
Use caution when implementing these strategies, lest you create a public following that is more of a cult than cult-like. There are very fine distinctions between the two group types, and Mark Joyner does an excellent job of demystifying the realities as well as documenting proven methods that work.
It is unclear as of this writing as to how long the book will remain available. Joyner took the book out of print years ago, and it is likely he may do the same thing again this time. Whatever happens, you can be sure the now found “missing chapter" will be the talk of business leaders for months and years to come. Applying these techniques will most certainly impact your bottom line.
Tired of trading hours for money, Lisa Young gave up her 8 to 5 for a direct sales career that now spans over 10 years. Lisa's blog, Simpleology Diary, tracks her experiences with Mark Joyner's Simpleology writings at http://SimpleologyDiary.blogspot.com
You can view Lisa's business blog, Real Life Marketing at http://lisamrobbin.blogspot.com
Unlike other industry writers, who left direct sales to pursue speaking careers, Lisa is still in the trenches, running her direct sales business and leading her teams to success. Her book, Home Party Solution is a step-by-step method to harness the internet to boost bookings, sales and recruits. Read the first chapter free and subscribe to the monthly business boosting e-zine, “PartyOn!" at http://www.homepartysolution.com