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Direct Marketing Sales Letters, Delivering the Knockout Punch

 


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1. Simplify everything in your advertising. Simple, clear copy is easy to read and understand. It propels your customer to the decision point without hesitation. After you've written your copy, edit it for simplicity and clarity. With a little effort, you will see how splitting a long sentence into 2 is easy. Use lots of 1 and 2 syllable words. Paragraphs need only to be a few sentences. This is especially important when using tri-fold advertising pieces or postcards.

2. Put the magical power of using power words and power phrases to work for you. You need to knock your readers’ socks off. Right away. That means using power words or a power phrase in the headline. As soon as your direct mailing piece is opened, the clock starts clicking. The clock usually stops after just a few seconds. Why? You lost your prospects interest. A few lines read, and if your prospect is not emotionally charged, the rest of the letter will rot in the garbage.

3. To turn the key, and get started, here are a few of the igniting power words and power phrases we have put together. This is a short stack of the power words. Value, valuable, values, vault, venture, venturesome, verbalized, verify, veteran, vibrant, vibrating, viewing, vigorous, visualized, vital, vitalize, vivid, voiced, and volunteered. Some additional power words include: wandering, wanting, warning, wealth, wealthy, weathered, weird, weirdness, whispering, whiz, widening, wildfire, willpower, win, winner, winning, withdrew, withstood, wizard, won, wondering, worked, working, worthwhile, worthy, written, wrote, yearning, yield, yielding, yourself, zest, zoom, and zooming.

As for some power phrases, you might use a couple of these. You deserve the ultimate, you have never seen, you will never have to worry, your money is refundable, your one-stop source for, your reply is confidential, yours for the asking, yours free If you act now, you would never guess, yours free today only, zero money outlay, and zero risk. Your direct marketing sales letter success rates using these guidelines and tips should show a dramatic improvement. You deserve the best tips at zero cost.

Don Yerke is the marketing adviser at Agents Insurance Marketing USA, Inc. with a 150 page website at http://www.agentsinsurancemarketing.com We are the premier direct marketing firm for providing refined lists of Department of Insurance agent names. Tips, secrets, advice, and intense research make this web site unique. The site is crammed with articles benefiting insurance agents, marketers, recruiters and sales letter writers. All of our information is Free. Even our enormous listing of power words and power word phrases is the largest on the internet, designed to assist writers and speakers of all sorts for free.

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