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The Secrets to a Successful Direct Mail Marketing Campaign

 


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Are you looking for a way to spice up your marketing campaign and bring in more business, but you can't figure out what it is? Have you spent hours upon hours working on AdWords and optimizing your website, but you just don't have the clientèle you were hoping for? Maybe it's time to take your advertising efforts offline and step out into the wide world of direct mail marketing.

What is direct mail marketing? Do you remember the last time that you walked down to your mailbox and pulled out a cute little postcard from some business or another? That company was taking part in a direct mail marketing campaign by sending postcards advertising their business and services to their clientèle.

Why should you take part in a direct mail marketing campaign? Direct mail marketing is fresh. It's fun. It's different (which, after months upon months of agonizing over keywords and landing pages you should be more than ready for). Most importantly, it's advertising that gets noticed.

Of course, direct mail marketing only works when you know the secrets of the game. Ineffective direct mailing can cost you precious marketing dollars and not yield any results. Effective mail marketing, on the other hand, opens up a new set of clientèle. It allows you to focus your marketing efforts on your particular demographic area if your business has an office or other physical location that customers and clientèle could visit. Most importantly, it brings your business out into the public eye!

The most important thing you need to know before you launch a direct mail marketing campaign is that in this case more is definitely not less. The longer you run your marketing campaign the more effective it is going to be. Repetition, the continued presence of your mailings in your customers’ mailboxes, is what is going to capture their attention.

The first month of your campaign your customers are probably going to glance at your mailing, then toss it in the trash. After seeing your mailings month after month, on the other hand, they're going to remember your name (even if they forget everything else). A good direct mail marketing campaign should run for at least twelve months; most advisors will encourage you to go eighteen or twenty-four.

Don't miss an opportunity to plug your business, but don't go overboard either. You want your direct mail marketing campaign to put a fresh face on your business, not send it into the ground. Make sure your mailings clearly explain the services you offer, and include information about any sales or promotional activities that you are sponsoring. Direct mailings are a great way to send out coupons as well-and there's no better way to drum up business than to save your customers money!

The ability to track the success of your direct mail marketing campaign is another benefit of offering coupons in your mailings. Direct mail marketing will always help to advance your business, but that doesn't mean that you're going to get it right the first time. Continued tweaking of your mailings and continuously updating both your mailing list and the information you send out are necessary evils associated with direct mail marketing; however, if you are willing to invest the time and effort to make your marketing campaign top-of-the-line you'll be enjoying a boost in profit and clientèle in no time.

Hal Lewis is a writer for Direct Mail Company MBI-Directmail, who are based in Florida. They specialize in Direct Mail Marketing and Direct Mail Advertising

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