A brochure is effective marketing collateral that can help you make a success out of your promotional campaign. Your brochure's main purpose is to attract your clients to purchase a product from you or avail of a service.
Even with a powerful message and exciting brochure printing design, all your efforts would be put to waste if you don't have the right folding technique that would help your brochure spread out its wares in your recipients’ hands. Not to mention that your overall brochure printing cost is also determined by your folding pattern.
It matters then how you apply your folding technique. To make a possible sale and eventually increase your profits, you have to know what type of brochure folding technique would be suitable for your needs and purpose.
Contrary to what a lot of people think, effective brochures are made not only from great design or the perfect paper. (For most promotional materials actually, like the club flyers, success is more than these two elements. ) For the most part, effective brochures are made by how they unfold.
For your next marketing campaign using brochures as your print collaterals, here are the most effective folding methods that you can use to increase your sales.
The Four-Page Fold. This simple brochure fold is the most basic as well as the simplest technique. It is suitable for direct mail campaigns because you don't need envelopes to send them to your target clients. They're very easy to make as well.
The Six-Page Fold. Also best for direct mail brochures and can be used as well for invitations. They can be applied to letterheads and literature materials for best results.
The Six-Page Accordion Fold. This technique uses the basic literature fold just like that of the 6-page. The only difference is the format applies the accordion as a design to the folding technique. Also ideal for direct mail campaigns.
The Eight-Page Parallel Fold. This is very popular among sales people as it promotes readability of more detailed information. Generally a literature and map folding technique, it is perfect for direct sales mailers and directional invitations. It can also be mailed even without an envelope.
The Eight-Page French, Eight-Page Map, Eight-Page Gate, Eight-Page Accordion, and the Eight-Page Roll Folds. All of these techniques are ideal for literature and map folding specifications. They are also great for detailed sales and marketing information, as well as for contents that use diagrams.
The Ten-Page Accordion, Ten-Page Parallel, and Twelve-Page Roll Folds. Also suitable for sales and product brochures with a more detailed content.
The Twelve-Page Broadsheet and Signature Folds. In addition to sales brochures with maps or diagrams, the 12-page broadsheet fold is also ideal for educational and training kits.
The 16-Page Broadsheet and Signature Folds. Suitable for general maps, educational or product descriptions in your brochures.
Folding is an art. Just like the Japanese origami, you can create a lot of things out of a mere piece of paper. In the same manner, when you fold your brochures, an art is created; an art that will draw your clients to your business, and eventually increase your ROI.
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