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The Importance of Typesetting and Ad Design


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When placing your ad in print publications you can generate a much better response if you have a well designed ad. Many of the publications out there will offer you free typesetting which is great as it will save you from paying for some typeset ads but the one problem that goes with this is that your ad will look very similar to many of the other ads that the publication has typeset for their other customers. All typesetters have their own style of making ads and the typesetting department for that magazine will have the same style. I have used this free typesetting service from publications in the past and received responses to my ads but have also had my ads done by a different typesetter/ad designer, sent those ads in to a publication and received a much better response because my ad looked different from the rest.

Typesetting is not too expensive especially through those who offer typesetting service by mail. I have compared the prices between some well known mail order dealers who offer this service and the prices from local typesetters and there is a really, really big difference in price. Like mentioned earlier, seems like typesetters all have their own style and it has gotten to a point with me now that when I see ads in magazines I can usually tell who typeset the specific ad I'm looking at. Usually the rates for ads to be typeset are a couple bucks an inch. A full page 8X10" ad will cost you anywhere from $20 to $30. Everyones prices are different but that is the average prices. Your ad is very important, you don't just want to run a plain ad that doesn't get any attention, you need your ad to stand out from the crowd and grab all the attention it can get.

I can remember one of the first ads I had ever placed in a publication. It was a 1" ad for a money making program I had joined and I had the ad made by a mail order dealer. I believe it had only cost me $1 and a LSASE for him to make my ad. I received my ads in the mail and was not disappointed because as far as I was concerned the ad looked good, I could now send it in to a publication and have it published in their magazine. The ad had no clip art on it, no fancy fonts or anything, nothing fancy at all just a border box and some roman text in it. The heading was not even bolded. I ended up receiving 8 inquires to my ad. Later, I had another ad made with the same wording from a different typesetter who made a cool looking fancy border to my add, made my heading stand out with a nice looking font that kind of looked like 3-D. He even added a little artwork in that little 1" space with some dollar signs. I ran my new ad in the same magazine months later and received 31 responses, almost four times the amount from the other plain jane ad I had run. So don't ever forget the importance of your ad design, it can cost you many customers.

Ronnie Altamirano is a successful small business owner and entreprenuer who specialises in helping those who are looking to start their own small home based business.


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