Building A Practice On Purpose Series Part #1 - Blueprint For Building A Practice On Purpose

Brad Swift

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Have you ever seen a skyscraper being built? If so, you know that for the first several weeks or months, very little appears to be happening, at least above ground. That's because the initial work is focused on building a solid foundation. The higher the skyscraper is designed to be, the more solid the foundation needs to be to support all those stories.

The foundation of a Practice On Purpose is what I refer to as “Clarity of Purpose, " which includes all the components under the = line in the diagram below:


Balance Your Life & Practice On Purpose

Design Your Practice as a Vision Directed, Financially Responsible Enterprise

Identify Your Perfect Clients & Develop an Attraction Marketing System

Forge a Practice On Purpose Operating System

Develop a Championship Team by Creating a Coaching Climate

Identify & Move Beyond the Fear-based Culture of Business

Create a Practice On Purpose Vision Aligned with Your Life Purpose


Gain Crystal Clarity in Your Own Life Purpose

Life On Purpose Perspective

I. D. the I. P.

Clarify Your True Life Purpose

Learn & Use the Tools for Living on Purpose

Manage Energy not Time


To see a “prettier" diagram of the “Blueprint for Building a Practice On Purpose" go to

In other words, if you want to build a solid practice - a practice that will be a reflection of your core values, your vision for what's possible, and the essence of who you are - you need to start by clarifying your life purpose, which includes rethinking the very definition of what a life purpose even is. That's why this part of the building process starts with the Life On Purpose Perspective

Why is this foundation building process of clarifying your life purpose so important to building a practice on purpose? Because clarity of purpose - knowing beyond a shadow of a doubt what your true life purpose is, is the doorway to tapping into your passion, and passion is the fuel that propels you forward, that keeps you in the game even when it's not going in your favor. It's what allows you to tap into the all important ‘purposeful patience and persistence, ’ so vital to building anything of real worth.

Oh, and if you think your life purpose is “being a veterinarian" I would invite you to think again, because as we'll explore further in this series, a life purpose is something that encompasses ALL of your life, not just a part of it, no matter how important that part is. And your life purpose isn't what you DO. It's more about who you are, what you value most in life, and what you see possible for the world. But we'll get further into that in one of our future installments. In the meantime, what is your answer to these questions:

Do you know with crystal clarity your true purpose?

What do you say your life purpose is?

Being able to answer this last one with crystal clarity is key to building a practice on purpose. ~

As the founder of Life On Purpose Institute, Dr. W. Bradford Swift empowers people to live true to their life purpose through writing, public speaking, and coaching professional people to design businesses on purpose. Send questions to and visit

Dr. Brad Swift founded Life On Purpose Institute in 1996 with the vision of creating a World On Purpose by assisting people like yourself to clarify their life purpose & live true to it. Determine how on or off purpose your life is with the fun & insightful Self Test at: Inspire yourself with a fr. ee subscription to Purposeful Pondering Ezine:


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