Chinese tourists’ consumption of luxuries in the European countries has even shocked the producers. It seems that the Chinese craze for the luxuries will last for a rather long time. An acute problem is: since the luxury consumption trend is unstoppable, then, as
During recent years, there rally have been several domestic brands which are deemed as “luxury" and have been sold in foreign market. But these brands are little-known in the domestic market, and when they are intended to march into the international market, there are series of difficulties. Some producers are so eager to set up some luxurious brands that they even create some products under fake foreign names.
Some of the foreign brands in the domestic market are also willing to offer some help. The media reported that in 2008 Hermès co-found a pure luxury brands in China “up and down" with Jiang Qionger, a Chinese designer, and opened its first store in Shanghai in 2010. At that time, the Hermès ambitiously claimed that Hermès is the first International luxury goods company which has set a totally Chinese luxury brand, hoping to open 19 stores in
So at present, the Chinese consumers are willing to spend a large sum of money on the luxurious products in the foreign market. failing to win the large group of domestic consumers make it rather difficult for the domestic luxury brands to prosper within a period of time.