The Internet has made buying wine online convenient for the modern man. Anyone who’s ever tried to buy wine in an actual shop will know exactly what we mean. There’s either too much choice or not enough – and if you don’t know precisely what you are talking about before you start, the chances are that you will just end up buying a load of stuff you don’t necessarily like. Wine shops, at times can be so daunting that they can mar the whole experience of wine shopping.
Buying wine online neatly sidesteps the daunting nature of the wine shop because you’re doing the whole thing from the comfort of your own home. So – first of all it doesn’t really matter if you don’t know anything about wine, because no-one is actually there to stare haughtily at you and make you feel small: and second, if you don’t know but want to, then online wine stores have plenty of facility for helping you find out. You can browse for items like the stuff you know you do like, or even take a look at recommendations based on things you have bought in the past. There’s a world of discovery available with wine online – none of it embarrassing and all of it potentially rewarding.
Online wine stores are catching on quick with the idea that their average customer wants to know more about wine. Sites are starting to deliver all sorts of useful information portals – for great examples of that you could do far worse than checking out the Colchester Wine Company, whose Blog and Wine Discovery Club, between them, form a rich source of practical and historical wine information. Online wine clubs are a particularly excellent route into discovering new wines – the wines selected for them are deliberately likely to appeal to a wide selection of people whilst still being original or interesting enough to keep them exploring.
Exploring, one thinks, is the key word when talking about wine online. That is, after all, the whole point of the Internet – to promote and disseminate information to anyone who wants it. Wine used to be all about snobbery – about capturing a rich market and keeping it. These days, snobbery is better be done away with and so the wine industry has had to wake up to the fact that it needs to generalise or die. Fortunately for the average person in the street, it’s generalised very well, inviting new palates into the fold on a daily basis. Buying wine over the Internet is not just about convenience: it’s about exploration and education.
Wine online has redressed the balance in favour of the market, making great wines from all over the world as available as if they were already in one’s wine rack. And with excellent advice to go with it, that availability is making the industry a lot of new friends amongst the spending public.