In today's business environment everything is quantifiable. Figures are collected to support existing practice, gauge the effectiveness of newly implemented procedures and the success of evolved best practice policies. The measurement and interrogation of training methodologies and strategies and performance management tools are integral to the good governance and human resources function of any healthy organization.
Training videos are fast becoming an effective and consistent method to ensure compliance and uniformity of staff standards by imparting information easily, succinctly and effectively. Audio visual presentations provide a solid platform for staff reliability while providing a tool to improve performance standards by staff whose adherence to organizational requirements has been identified as inconsistent.
To be an effective tool the following points should be considered when commissioning or creating a training video.
Fill a Need
Training videos should be particular to an organizations specific needs and filmed and presented as such. Generic videos will not provide staff strict instructions on how to conduct their business. Policy, procedure, standards and training methodologies that are ambiguous and open to interpretation by the individual will be detrimental to a company's requirements and open the company to bad practice, public scrutiny and erosion of customer confidence due to staff inconsistencies in the manner they perform their functions.
Any training module should not only include a best practice example, but also the supporting legislative basis, policy or procedure. This encourages staff to support the action or intention of the training module by showing staff why the instruction is necessary and what stakeholders, external or otherwise, have an interest in the maintaining effective compliance of that instruction.
Repetition Increases Retention
Audio visual training modules should recap and represent information in a number of formats as repetition increases retention. Spot quizzes or written assignments to compliment the audio visual presentation will dramatically increase staff recollection and allow for the monitoring of the effectiveness of that training module by gauging accurate staff response.
Training videos don't need to be plainly informative. Keep the interest by setting the media to good music. Include footage that promotes discussion and is pleasing or intriguing to the eye. Additionally, it is not only a common but accurate belief, time is money. No single module should be longer than five minutes in duration. This allows for ‘on the fly’ revision and also maintains interest by the viewer. Long involved dry audio visual presentations will have the reverse effect on fact retention.
Championing by Management
Like any new policy or procedure, if a new training tool is not championed and promoted by management it will not be taken seriously by the workforce. Training time needs to be allocated to allow new staff to view and digest the films, additionally, existing staff need to be provided the opportunity to review the training tool for their own information and to meet current company competency requisites.
In today's advanced business arena, technology is readily available to even small companies. Films placed on central servers can be accessed by all staff and access can be monitored by technical departments to gauge support and effectiveness of championing by management. Intranet and Internet delivery can permit widespread access of training and performance modules thereby decreasing the need for training and revision seminars where staff are taken away from core business functions for a period of time. In fact delivery options can be as high tech as a businesses budget will permit such as rollout to mobile phones or simple like provision of a DVD library due to limited funds and simplistic technical infrastructure.
Either way, staff who are provided information in a visual format that is not open to misinterpretation, is clear in expectations and stakeholder interests are more likely to recall and repeat and adhere to company standards.
Amanda Nella is a professional videographer operating her company in Perth Australia. She provides quality, innovative, unique films for parents about their children, storyographies for adults, promotional media and training films. Visit her site for more Bump2baby Films