Presentation is the key for success. All high end places need well designed state of art ancillaries and accessories. In restaurant the top notch apart from serving delicious food depend upon interiors furnishings and exquisite furniture.
Restaurants conform to many categories - budget to high end or luxurious with star ratings. The latter rely on aspects similar to each other but lay stress upon the design and appearance more than the budget eateries. The main stationery that is employed by this industry is of course the order pad, menu card and the bill or guest check. In case of the first greater importance is given to the presentation that accrues from innovative design, and quality as a result of state of art printing.
The menu card should carry the enticing look and feel of mouth watering cuisine to be served hence emphasis is placed on colorful printing and striking images along with an appealing design that highlights all the offerings. The importance is accorded to not only the attributes mentioned above; the menu cards should contain text in matching font with terse inviting words. The restaurant’s desire may not match with what another wants hence the designer has to customize accordingly, the most important aspect being the interiors of the eatery. Branded properties may desire for a well designed logo as well as company insignia to go along with all the attributes of the card.
In short to design and print a menu card and cover, innovation and understanding of colors and formats plays an important role. This goes along with cards for children, wine or bar cards and so on. The guest check should be aptly designed, branded properties would not buy restaurant stationeries off the shelf they would always approach a custom designer to fulfill their demand. For it is the impression that matters for big names nothing less will do.
Order pads are the first restaurant stationery that the clients get to look at. A shoddy pad in hands of a shoddily dressed waiter is a perfect combination that would end in a failure. Order pads may not be glamorous as the menu card which is held constantly by the client being served. Nevertheless order pads and guest checks do make a big impression especially whence the latter is handed over to the customer.