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Moving your product Off-Site

Christopher Porteous
 


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One of the biggest problems with E-commerce sites nowadays is that their users are limited to traffic on the platform and fail to take advantage of the thousands of blog networks worldwide. If for say, I am selling on a website such as Etsy, my sales are limited solely to that platform and the traffic that it can attract. If their own traffic drops then I am also going to experience said drops in my sale. It creates extreme reliance on that individual platform and how far my brand itself can extend. These sites offer on-site promotion such as paying to be in a featured listing or rotator but this also creates additional reliance on their systems and pricing.

The other problem is, if I am looking to enter multiple countries, that site may not be in that country. I then have to look for an additional platform to sell my wares.

Websites such as Framestr.com seek to solve such a problem for sellers. When a seller sets up a website they can often feel like they are out in the cold. They have worked on their branding and logo but the biggest struggle of all is driving traffic and thus sales to their site. There are various options available such as pay per click or banner advertising but this is very capital intensive especially for a startup with next to no promotional budget. The Framestr platform solves this problem for sellers in that it allows them to take advantage of the social circles they already have in place in their life. The site offers users the ability so share products with friends and earn a cut of the sale. With this financial incentive in place, these users can then become ambassadors for brands.

Various companies have launched by taking advantage of these social circles they all have set up. For example, Ferrari’s luxury brand doesn’t even advertise since it is a status symbol which is communicated among friends. Sara Blakely’s, Spanx became a billion dollar company because women talked among other women about the benefits of the product. This is how people communicate and talk and information tends to spread at an exponential rate in this manner.

Using a platform such a Framestr, mini-stores can be setup by bloggers. This has the potential for your “store” to be on thousands of websites at once in any country at any time. This limitless spread also comes at no cost to the seller given that the blogger wants to review and embed the mini-store. Users can also purchase a product in the mini-store on a one page checkout so it is a very viable option for sellers. They can still stay on their favourite blog while also moving towards checkout in the process.

Off-site advertising has become quite valuable for companies such as Google who have built an entire display network among millions of sites. This same sort of strategy can be applied for sellers so that they can grow their brand among niche off-site opportunities as well as gain a new audience.

To learn more about off-site promotion or to try out the Framestr off-site network visit www.framestr.com

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