Your business card is a vital component of your marketing plan. It’s a very powerful component for its meager cost and small size at that. While it doesn’t tell everything about your business to people, it gives them your professional image to remember. It is your first impression on your clients. And the first impression of this small card is as important as the first impression of your dressing, personality and competence.
While creativity has no rules, there are certain do’s and don’ts when it comes to designing business cards.
Do include your company logo in your visiting card. It is important to use your own logo instead of a random picture or clipart, as this is an era of personalization. If you do not have a logo yet, it is important to get a logo designed first. There are several professionals who can help you with that task. If you are lucky, you may also find one designer or firm that will make you both logo design and visiting card. Incorporating your logo in the card is one great way to establish a long-term association between your logo and the brand.
Do keep the number of fonts used limited to one or two types. While you might get absorbed in the variety and want to add many things on the small piece of paper, it will only clutter the card. Limit yourself to no more than two font types to keep it clean and readable.
Do keep it appropriate. Choose the color scheme and pictures according to the nature of your business. If you manage a graveyard, your card won’t have funky colors or cartoons printed over it. Just use your common sense here.
Do keep it simple. In case, your company has more than one addresses or more information to add, put it on the back side of the card. A business card is easier to read if it is lean and simple. A heavily cluttered card can become a visual overload.
Don’t compromise on paper quality. The quality of your card creates an impression on the client at a subconscious level. A thin card will be easy to tear and will make a bad impression. It will raise a question mark on the quality of the offerings of your company as well.
Don’t stop from trying something out of the box. You can go for a different shape or color, incorporate pull-put tabs and use a different material. Remember your card is your way of reflecting yourself in terms of design, shape and material.