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Business of Rocket Internet in Asian


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The lightning hit the Internet and powerful Rocket into the Southeast Asian market has impressive results, but the story behind the curtain still are problems.

Maybe everyone knows about the famous Samwer brothers and Rocket Internet-a startup online Incubator model was established in Berlin in 2007. The company's business model is a successful internet sites, often from the United States, and then replicated in other countries. Last June, Rocket internet launch HungryPanda in the Philippines to expand the services offered online food. They also just received a huge amount of investment from JP Morgan with an estimated hundreds of millions of dollars.

Home24 closure and the truth behind the development strategy of the Rocket Internet

While everything seems very nice, Rocket Internet realities faced difficulties in Southeast Asia. A few weeks back information about Home24 closure, the one page online furniture business based in Singapore. Home24 was launched in Malaysia and Singapore after the success of his back parent company in Germany. However, due to high inventory costs, investors can not continue to put money into this product. Home24 Singapore has laid off its entire staff, although there are plans to merge with Malaysia but nothing has been confirmed at this time.

Rocket Internet strategy: not all will survive

The closed Home24. sg only after four months of operation showed a, Internet Rocket will not hesitate to “kill" a product of the assessment it is likely to fail. As time goes by, things become increasingly clear that the Strategic Rocket Internet as a betting game. They copied the business model has been proven and then replicated in other countries. Rocket Internet betting a huge amount of money to recruit as well as marketing, to copy any profit or activity is not very good, it will be shut down along with all the staff. Multiple sources said the recruitment and dismissal of Rocket Internet extremely erratic.

Graduate students and job seekers beware

Looking at the size and the treatment of Rocket Internet seems quite attractive, a promised future participation in the company is in the growth stage. However, the strategy of the Rocket Internet if you choose the wrong company, the sudden closure and the employees dismissed without proper notice is possible.

Terence Lee from SgEntrepreneurs page after visit Singapore Zalora and work environment described here are not very good. A former Product Manager in the Philippines has publicly their discontent on the blogpost. In another case an internal email sent by an employee of the Vietnam Zalora old for all regional companies Zalora expressed about not getting treated with respect by the company.

Customer service is inversely proportional to the growth

Rocket Internet pour so much money into the company growing. However, the rapid development boom big pressure to the customer service department. To solve this, they recruited quickly and lead to overcrowding in the company, the company's infrastructure does not seem to be able to keep up, employee dissatisfaction and lost productivity and real Chronic removed, the affected customer service. That cycle over and over again and will eventually lead to consequences like Home24 if there is no change in time.

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