Methods of Generating New Ideas for Entrepreneurs

 


Visitors: 647

Summary: Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas including focus groups, brainstorming and problem inventory analysis.

The following are some of the key methods to help generate end test new ideas:

1. Focus Groups – these are the groups of individuals providing information in a structural format. A moderator leads a group of people through an open, in-depth discussion rather than simply asking questions to solicit participant response. Such groups form comments in open-end in-depth discussions for a new product area that can result in market success. In addition to generating new ideas, the focus group is an excellent source for initially screening ideas and concept.

2. Brainstorming – it is a group method for obtaining new ideas and solutions. It is based on the fact that people can be stimulated to greater creativity by meeting with others and participating in organized group experiences. The characteristics of this method are keeping criticism away; free wheeling of idea, high quantity of ideas, combinations and improvements of ideas. Such type of session should be fun with no scope for domination and inhibition. Brainstorming has a greater probability of success when the effort focuses on specific product or market area.

3. Problem inventory analysis– it is a method for obtaining new ideas and solutions by focusing on problems. This analysis uses individuals in a manner that is analogous to focus groups to generate new product areas. However, instead of generating new ideas, the consumers are provided with list of problems and then asked to have discussion over it and it ultimately results in an entirely new product idea.

The entrepreneur is not limited by only the three methods presented in this article. There are other creative problem solving methods and techniques that are also available.

Copyright 2005 Stephen Pierce

Stephen Pierce is strategic marketing advisor, innovation facilitator, author and speaker. He provides strategies that make growing profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com or request your free Innovation Audit at http://www.innovationmarketers.com

(395)

Article Source:


 
Rate this Article: 
 
Three Ideas for Generating a Free MLM Report
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Proven Methods For Generating Consistent Profits

by: Nicole Paul (June 27, 2007) 
(Business)

Online Cash Generating Methods for the Holiday Season

by: Craig Wilson (December 18, 2007) 
(Internet and Businesses Online/Internet Marketing)

Make Yourself Creative: Two Easy Idea-Generating Methods

by: Stuart Harrison (August 02, 2005) 
(Self Improvement/Creativity)

Mastering Ebay Selling - Powerful Methods For Generating a Windfall of Profits

by: Fabian Tan (June 25, 2008) 
(Internet and Businesses Online/Auctions)

Earn Money Online Non-Stop by Generating Stampedes of Traffic Using Only Free ..

by: Marcus Boo (June 20, 2006) 
(Internet and Businesses Online/Traffic Building)

Writing: Generating Ideas For Articles

by: Donovan Baldwin (December 07, 2006) 
(Writing and Speaking)

Four Lead Generating Ideas To Boost Your Business

by: Lanard Perry (May 28, 2007) 
(Arts and Entertainment)

Innovative Ideas of Generating Revenue Through Blogging

by: Larry McCullough (July 23, 2008) 
(Internet and Businesses Online/Blogging)

Generating Ideas to Overcome Business Downturn

by: Nowshade Kabir (March 23, 2006) 
(Self Improvement/Innovation)

Three Ideas for Generating a Free MLM Report

by: Burke Jones (June 19, 2007) 
(Home Based Business/Network Marketing)