The legal issues that affect the internet business model are not yet clear because this is a relatively new area of operation and the legislature has not yet caught up. However there is also a school of thought that says that it is better that there is not government interference in the program. This view is based on the previous experiences that have shown that government intervention is almost always disastrous for private business. The internet business model has been working well without the snooping of central government and there is a very good argument that this should remain the case.
Those on the opposite side of the spectrum say that sooner or later the government will have to come in because private business has been found to be ineffective when it comes to managing large scale projects in the interest of the public. They are only interested in making money and the societal concerns are of secondary importance. The presence of carefully thought out legislation might force the internet business to act in the public interest. Issues such as fair pricing and privacy are of particular concern to the government because the general public has a limited voice when it comes to these matters.
There is also another compelling but hidden reason for the possible interest that the government might have in the internet business model. This issue is to do with the expected tax revenue that can be collected from the electronic transactions. The use of monitoring can ensure that the merchants are not hiding their true income. Of course the merchants understand their responsibilities to pay taxes but at the same time they also understand that there is the possibility that the taxes will be used as leverage to interfere in the day to day operation of the internet business.
The law is inevitable so there is no use to be found in trying to resist it. Rather the merchants should be advocating for a middle way legislative regime that ensures the public interest but does not completely destroy the precious entrepreneurial spirit within the internet business model. This can be achieved through regular advocacy and preemptive moves to ensure that standards are high within the industry. That way the government will not have the excuse to enact restrictive legislative measures. Even where such measures have been implemented, there will be some leeway because the industry will already be in the process of improving practices.
The Salehoo website is an example of how the individual participants can improve the practice within their sphere of operation.