Start up capital for your hot new business idea may be the best way to go about taking on a new project. Apart from the fact that you defer all the financial risk or at least most of it to your venture capitalist, they often bring some quality business experience and insight to your idea that will make it even more likely to succeed. If you are looking for start up capital, you may already have done a feasibility study which is the first step and essential to the presentation you will eventually make to these private investors.
The first step is to actually have the idea. Once you have gone out into the street and physically asked and questioned potential market participants about your concept, you may want to approach the organization of statistics and other reputable and credible sources of data that will back up and support your findings and hopefully indicate a positive picture about your assumptions of the market demand and particularly the aggregate potential size and dollar value of the potential market.
Once you have all this information you may need to contact lawyers and accountants and other professionals in your area that typically have many clients on their books who are always looking for slightly higher risk but higher return investments. This is where you can set up appointments to invite these investors to a presentation.
This presentation is the place where you get to “pitch" your idea and hopefully generate the interest you seek. The main point to remember is to offer credible and realistic projections and supporting statistics that paint the picture. Essentially you are doing the research and presenting your findings but doing it with a little showmanship that demonstrates your management personality and company culture.
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