If you've ever started a new job, you know that there's a certain amount to learn. Some jobs require more training than others. A job working at a movie theater box office may require a week of training, whereas a job working as a legal assistant could take years before truly mastered. When you start your own business, how do you learn the ropes?
Not every entrepreneur knows every in and out of running a business; typically he or she knows a lot about the product or service being sold, manufactured, advertised or otherwise fueling the business. But how do you learn how to manage a website, develop business plans, market and advertise, manage employees, keep up with taxes and all other aspects of running a business? Entrepreneurs going out on their own may find it difficult or frustrating to find good resources to aid with learning those elements which are crucial to the success of a business. Sometimes they turn to franchise opportunities only to find that the training is provided only for a limited amount of time. A better solution is to select a turnkey business opportunity, which not only places you, the entrepreneur, as the sole owner of the business, but provides training for you beyond the limits found with franchising corporations.
When you embark on a turnkey business opportunity, you receive hands on training to get you going. By the time your training is completed, you'll be comfortable with running your business. However, as time passes, there will always be more to learn, and you won't be left out in the dark. You can receive web based training, even after your hands on training is completed. By staying on top of the latest technologies and methods, you can keep your business up to date and competitive.
What about marketing? Not everyone can be a marketing professional or expert. Chances are, you have some great ideas on how you want to present your product or service, and maybe you have an idea as to who you'd like to market to, but perhaps you don't know how to find them. If you owned a franchise, you wouldn't have to worry about marketing. It would be done for you, and any signage or slogans would be forwarded on to you by the corporation whose franchise you run. But you'll have no say in the message you put out the world, and you'll have to devote almost ten percent of your monthly sales to marketing fees.
In the case of marketing, the old adage holds true: “Give a man a fish and he'll eat for a day. Teach him to fish and he'll never go hungry. " Why pay the corporation to market for you when you can learn to market for yourself? Increasingly, prospects are losing the love for corporate America. Why send the same message that the shop two miles away is sending when you could write your own and have it reach your prospects? With some marketing assistance, you'll be able to get your voice out to the public; and prospects looking to do business with an individual instead of a corporation will come running to your shop, to your website, or to the phone to call you.
You are an entrepreneur because you enjoy the individuality of owning your own business; don't forget that when it comes time to market your products or services.
Andy West is a writer for ShipOnSite, a true turnkey business opportunity that features three revenue streams.