One of the most appealing aspects of dropshipping is you can run your business from anywhere with an Internet connection. You could easily run a business like this in your spare time. You don’t have to buy your stock in bulk, store it, or even post it. The focus of your online business will be advertising and promotion. Almost everything else will be taken care of by your chosen dropshipping company.
First you need to choose a product. Probably the best thing to sell is something that you’re interested in, this way, you’ll easily spot a niche in your chosen market, you’ll know how much profit you can make, and more importantly you’ll know how to sell the item.
Finding dropshippers can sometimes be quite difficult, although dropshipping in the US is huge, the practice in the UK is still relatively new. Directories with lists of dropshippers are often filled with broken and irrelevant links. Try “The Dropshippers" for a free dropshipping list, or subscribe for over 100 UK dropshippers. Many of these websites allow you to create accounts instantly; you can begin trading straight away. When choosing a dropshipper, make sure you check the returns policy, reliability and their shipping. Some dropshippers have a special user area, they display your sales and allow you to track orders. One of the best websites for this service is The Select.
Now you’ve found your niche in the market, you’ve decided on a great dropshipper, how are you going to sell your products? Many people who sell through dropshipping choose eBay as a selling platform dropshipping paired with eBay can give you a great opportunity to market your products globally. A great way to develop an online business, perfect for selling on eBay, and practically risk free. I would suggest checking for your chosen item on eBay first to see what the competition is like. Selling on eBay is extremely competitive, many people are now importing goods from the far east and are able to sell their items for very cheap This is where your niche market comes in, if you’ve done your research hopefully you can sell without too much competition.
Selling online through your own shop is totally different; you’ll have to work very hard to achieve decent search engine positioning. If you are thinking about selling through an online shop, then you need to seriously consider search engine optimisation (SEO) there are many articles and tools that can help you to achieve decent results. I would suggest Wordtracker
and Digital Point great SEO resources. I would also recommend some paid advertising. Google’s Ad sense is a great way to get first page results, you will have to pay more for the more competitive keywords. Adsense works on a pay per click basis, keywords start for as little as 3 pence. You can limit the amount you want to spend each day on advertising, and Adsense gives you all the statistics of how many times your ad has been clicked and how many impressions have been made (impressions are how many times you ad comes up when a search is made) You have full control over your adverts and can change them anytime, try different ads for different keywords, observe what creates the best click through rate.
Hopefully you’ll soon start selling products, when you make a sale you’ll receive the cash upfront. It’s then up to you to make sure the transaction runs smoothly, you have to place the order with your dropshipper and pay them for the item, the difference is, you pay a lot less for the item then your customer. Your dropshipper will the ship to your customer’s address (which you will supply to them) they will deliver it in an unmarked package. Some dropshippers allow customisation and will put any stickers, cards etc on your package, usually for an extra fee.
A dropshipping business has the potential to generate huge profits, at very little risk. Try to create as much exposure for your business as possible; you won’t sell anything if no one knows about your products. The key to success is research! Research your products, your market, and your dropship suppliers, if you do this, you should achieve a profitable online business.