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Love at First Sight How to Make Your Prospects Fall in Love With You and Your Business Instantly

Melani Ward

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Attraction, whether we are talking about it in terms of attracting a mate or attracting a prospect, the same theories and rules apply.

Have you ever wondered why some people fall in love with your product or service or even YOU with such intensity, after just one or two touches? They hear you or see you and know they have to have more of you.

It's not hard to figure out that this type of attraction is magical for your business. When someone falls hard you have to expend much less time, money, energy and resources to move them from idea to sale. And, as long as you deliver on what you say, you can build that loyalty and trust over time so that they turn into a client for life.

However, it doesn't always work that easily. It may take some people 10-15 touches before they are ready to make a move and this is fine too. Some people want long courtships. It makes them feel less vulnerable, more in control and better equipped to make major decisions. You will always have these types of people in your pipeline and they deserve to be treated in a way that works for them as these people often become “friends" for life.

And of course there are always those who don't like you right off the bat and there's not a thing you can do about it. In fact, as one of my teachers Melanie Benson Strick says “if you are really getting out there in a big way and taking advantage of the edge you have, there may be just as many people who respond negatively to you as who respond positively. " But that's okay right? That's how you know you aren't just like everyone else. You've solicited a response.

So, if there was a secret to getting more people to stand up and say “I want more of you right now" what would it be?

The answer lies in how quickly your image, brand and personality are able to connect with your prospect. When you make that instant connection with someone whether through your website, blog, audio message or in person and that causes them to act, you are making a connection that is equivalent to love at first sight - one of the most powerful emotional responses anyone can have.

If you look back on the people you have dated throughout your life, others wanted you to date, or you liked from afar you will probably remember that when you first saw or met the person you either said “yes" or “no" to them in your head right away. You probably didn't have a whole lot of people you looked at and thought “I don't know. Maybe. I think I want to just get to know them for 6 months to a year and see if something happens". Maybe that happened without you making a conscious choice but when it comes to love, we all have pretty strict preferences for what we like and don't like and they usually come up as soon as we meet someone. We all seem to be looking for the “one and only" who will, for lack of a better term, rescue us. When people are looking for a solution to their business problem they want the same thing. They need something and they want to know right away whether or not you can give it to them. If not, they are going to look elsewhere, no matter how great you promise the courtship will be.

So let's get down to it - wouldn't it be fun to cut down the time from first contact to sale? And wouldn't it be great if YOU could decide whether or not your prospect is going to buy from you rather than the other way around?

Now you can - as long as you keep in mind the characteristics of irresistible service professionals I've listed below.

Over the past 8 years I have been studying different people in the service professions to understand what makes some of them outrageously successful and even more of them utterly unforgettable. I have also paid close attention to what others have said about them, how quickly they are able to turn prospects into clients and basically what they have that the vast majority of those in their industry don't have.

Here's what I have discovered. The truly irresistible service professionals. . .

  • Have cultivated the exact personality their target market is looking

  • Have something in common with their target market, something their prospects can relate to on a visceral level

  • Consistently study their target market and adapt and change as the needs of their market changes while maintaining the integrity of who they are and what service or product they provide

  • Know exactly what kind of marketer they are and use that to the best of their ability

  • Know without question what they are better at than anyone else and how to leverage that into a product or service their prospects can't live without

  • Play up their best features every chance they get

  • Never focus on what they can't give

  • Know how to influence people without manipulating

  • Tell the truth about who they are, what they do and what they can't do

  • Don't try to put someone in a pair of Jimmy Choos if they really want Birkenstocks (In other words, closing the sale is not the priority. It's making sure your prospect gets what they need and if you don't have the answer, being honest about that. )

  • Implement new information immediately

  • Are aware of their body language, tone of voice, and how they appear to their prospects

  • Match their outer game with their inner game

  • Are crystal clear about what they want

    As I'm sure you noticed you could turn all of those statements around and apply them to finding your ideal mate. Building a business is simply not as complicated as everyone makes it out to be if you pay attention and get out there in a big way. It's kind of like my mom used to tell me. “If you want to attract the type of guy you say you want, you'd better put on some lipstick". In other words, if you want to attract the crème of the crop clients who are anxious to pay you what you're worth, you have to be able to give them the same thing in return. You cannot give what you don't have.

    So, what does this mean for you and your business? It means that just as if you were putting on your best bib and tucker to find someone with whom to ride off into the sunset, you have to dress up your business image, slap some lipstick on it and take it for a ride while hanging out the back giving your best pageant wave.

    Once you've captured their attention and you've determined you can in fact solve their problem, your products and services should be so irresistible that the first date (the first purchase) is a no-brainer. And like that jolt of Starbucks they're addicted to every morning, when they have a problem that needs solving, no matter how long the lines, how far out of the way or how much it costs, they'll always come knocking on your door first.

    Success coach Melani Ward helps women entrepreneurs create businesses that are so sexy and so irresistible, they have more clients and money than they know what to do with. If you're ready to finally show up in a BIG way for your prospects and clients and stand out from the crowd, get your FREE report “The 7 Keys to Making You and Your Business So Sexy and So Irresistible You'll Have to Hide Out at Your Favorite Spa Like the Star that You Are" at

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