Crowd sourcing is getting customers to solve your problems or design your products/services or share some of your responsibilities. They do not expect to get paid or at least highly paid in return. Many big companies have used this technique successfully and others are following suit.
Customers can give priceless inputs to improve the business of an organization. The results of tapping the enormous brainpower of customers are multifaceted. The ability of the organization to analyze, choose and implement the most suitable ideas from customers defines the success of crowd sourcing. Crowd sourcing helps in enhancing customer relations. Considering the concerns, opinions, expectations and suggestions of customers makes them feel valuable. Since, an organization aims at offering products and services that attract business; involving customers in designing them will facilitate their being more customer friendly. This reduces the risks of product/service management. Today we are living in a highly networked world and the word of mouth publicity of customers can increase the business of an organization manifold. The companies aiming at crowd sourcing must first understand their customer's properly. Observing the customers, talking to them, and surveys about what they think of the company, its products/services and about their relation with the company and their background can give sufficient information whether a customer is useful for the purpose. Some customers may be having an unspoken grudge against you. You should avoid such people as they can easily harm you under the guise of helping you. After selecting the customers comes the task of convincing them to do your job. Explain your goal clearly to them and tell them how you expect them to help you. Make transparent how they and the company will benefit from their cooperation. Some are enthusiastic but some need motivation. The next important task is giving them the required resources and monitoring their work. Do not try to enforce rules; they are not employees. Listen and respect the suggestion of every participant. Be honest and let them know about the follow up you did to their suggestion. Update them on the status of the whole effort. Make them a part of decision-making effort if it is feasible.
The technique or crowd sourcing is however for everyone. The company must ensure that it is serving its customers well to expect something from the. The customer base must be smart enough to generate useful ideas. More importantly, they should be willing to spend their time in your work, put efforts and give away the ideas for free or for very less returns.
To get powerful and effective tips on workplace related problems visit http://workexpert.co.cc/ a website full of tips and advices from expert workplace managers, where you can learn about Customer Service Skills