Are you opening a dollar store? If so don’t fall into the trap of forgetting that the merchandise you buy is not for you. Rather, the merchandise that you buy to resell is for you customers. In fact, the better the job that you do of making sure you understand exactly what those customers desire, the more successful your store will become.
Many new store owners seem to have forgotten this simple idea. They focus their buying on items that they personally use. If an item is ordered and gains popularity with customers, they may abruptly stop reordering if the item is not one that they personally like or use. That is a mistake that costs these entrepreneurs money. Don’t make that same mistake when you are opening a dollar store.
While you cannot simply forget about your own wants and needs, focus buying on your customers. After opening a dollar store always stay in touch with their preferences by taking the time to chat with them when they are in your store. In fact train cashiers to ask about the items that they like in your store. Don’t forget to train cashiers to also ask about items that they are seeking and cannot find in your store.
When the demand for new items becomes clear from these cashier discussions give them a try. Simply add a small quantity to an upcoming order and see what happens. Even though you may have a good selection of products in stock after opening a dollar store, add those items on a trial basis. You just might be surprised as you discover another product that is in high demand.
After opening a dollar store it is easy to lose track of the wants and needs of your customers. Be sure to be aware by making it your practice to ask customers for their inputs. While every item may not be a high margin and in demand item, there will be a few that are winners. Give it a try.
To Your Dollar Store Success!
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