A Different Approach to Sending Holiday Cards to Your Customers

Liz Ryan

Visitors: 430

Want to be startled? Don't send a holiday card to one of your clients, but ask him, a week after New Year's, “Did you get my holiday card?"

"Why, sure, " your client will say. “Thanks for that. " What else can he say? He got dozens of holiday cards from vendors. He figures he got yours, too, but it didn't stand out in his mind, because. . . . vendor holiday cards never do.

This year, save your money. Don't send holiday cards to your clients at all.

Do this instead: pick a DIFFERENT time of year to send cards to your clients. Pick a holiday that makes sense for your business (buy a copy of Chase's Holiday Guide at any bookstore to search for a relevant holiday) or make one up. Send a card that says, “Today is national [here's where you get creative] day, and I was thinking about you. "

Or, send your clients a card on their birthdays. That'll stand out. You can use Plaxo to find our your clients’ birthdays. Or send them a card on the anniversary of the day you met them. Or send them a card on the anniversary of their founding date! That will be appreciated.

Do something different. Don't let your standard holiday card end up in a pile of recycling. Take the opportunity to put your own stamp on the holiday-greeting thing - and make an impact.

Liz Ryan is a former Fortune 500 corporate executive, an entrepreneur and the founder of WorldWIT, the world's largest online network for professional women (http://www.worldwit.org ). She lives in Boulder, Colorado.


Article Source:

Rate this Article: 
A Sensible Approach to the Holiday Season
Rated 4 / 5
based on 5 votes

Related Articles:

The Broke College Students' Guide to Writing and Sending Holiday Cards

by: Maria Pascucci (December 07, 2007) 
(Arts and Entertainment/Humor)

Send Holiday Cards To Your Clients And Loyal Customers

by: Brad Roberts (August 23, 2011) 
(Home and Family/Holidays)

Holiday Cards 6 Great Ideas For Making Your Business Holiday Cards Special

by: Linda Dowdy (July 25, 2008) 

Time Schedule for Sending Birth Announcements Cards, Ensuring Birth Cards ..

by: Sarah Porter (April 30, 2008) 
(Home and Family/Pregnancy)

Business Holiday Thank You Cards and Holiday Business Invitations Cards For ..

by: Sarah Porter (July 29, 2008) 

Sending Birth Announcements Cards - Who to Send to & Preparing the Mailing List

by: Sarah Porter (April 30, 2008) 
(Home and Family/Pregnancy)

Holiday Times Are For Helping Those Less Fortunate, Think Holiday Cards

by: Steven Schneidman (September 03, 2005) 
(Home and Family/Holidays)

SSTOP! 5 Steps to Approach Complaining Customers

by: Scott Ginsberg (February 01, 2007) 

Effective approach to reach your potential customers

by: John Park (June 06, 2012) 
(Internet and Businesses Online/Internet Marketing)

A Sensible Approach to the Holiday Season

by: Bonnie Moss (December 02, 2006) 
(Home and Family)