Complaints Are Actually A Good Thing!


Visitors: 714

Nobody likes to get complaints. They make you question your judgment, they can ruin your day, and they almost always leave you in a bad mood. But what if I told you that complaints are actually a good thing?

Really! I’m not kidding. Complaints are one of the best forms of research you can perform. Complaints are also one of the best sources for new product/service ideas. How so? Most people who complain are upset. When people get upset, they are more likely to speak their minds. Most people who complain also like to tell you exactly what you’ve done wrong AND tell you how they would do it better. While your customers’ attitudes may not be something to look forward to, their hidden suggestions are!

Let’s look at this complaint:

“I can’t believe you are sending these huge files through email! How ridiculous can a person be!? That clogs up the emails of those of us who are on dial-up for at least 20 minutes. I don’t have time for this. You know, if you had a brain in your head, you’d know about . They burn CDs for about $0.30 each and will ship them to your customers for about $1.00 each. Anybody can afford that price. I’ve deleted your email. When you decide to operate like a real business and send me a CD, I’ll look at it. "

Yes… it’s a harsh email. But most people who complain don’t have very good manners, now do they? But take away the emotion. Take away the temper. Take away the insults, and what do you have left? A VERY good resource for CDs!

This person has just given you a resource that can:

(a) solve your problem with huge downloads

(b) be a new product to sell (CDs instead of downloadable files)

(c) offer you a solution that can benefit you and your customers

All for free!

How about the complaints that say, “You know, you really ought to…" Well? Maybe you really ought to. Have you thought about the customer’s suggestion? Yes, it was probably hidden beneath a pile of profane words and threats… but look deeper. In all honesty, is this unruly customer doing you a favor?

It happens more often than you might think. People, in general, have a bad habit of trying to show those they are upset with how big and bad they are. More times than not, you’ll get great ideas buried inside a wrapper of rudeness.

The next time you get a complaint, unwrap the package, and you just might find that the complaint is a blessing in disguise. If you remove the ugliness from the message, you could very well have some terrific ideas for improving or expanding your business!

Copyright 2004 Diane Hughes

About The Author

Diane C. Hughes *

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! =>>


Article Source:

Rate this Article: 
Bands and How Not to Screw Up a Good Thing
Rated 4 / 5
based on 5 votes

Related Articles:

GOALS - Are Governments A Good Thing Or A Bad Thing?

by: Charles Burke (April 12, 2008) 
(Self Improvement/Goal Setting)

Pop Ups - Are They A Good Thing Or Bad Thing?

by: Paul Wilcox (August 26, 2006) 
(Internet and Businesses Online/Security)

Complaints + Compliments = Good Communication

by: Ron Kaufman (October 04, 2006) 

Divorce: Can It Be A Good Thing?

by: Tim Connor (September 01, 2006) 

Antibiotics - Too Much Of A Good Thing?

by: Craig Burton (April 18, 2007) 
(Health and Fitness)

Divorce can be a Good Thing After all

by: Jay Williams (October 19, 2011) 
(Arts and Entertainment/Music)

Cause Marketing - It's A Good Thing

by: Shannon Kavanaugh (May 19, 2008) 

Got Problems? This Is A Good Thing

by: Dan Bimrose (December 28, 2007) 
(Self Improvement/Stress Management)

Contrast - A Good Thing?

by: Gary Evans (August 10, 2007) 
(Self Improvement/Attraction)

Bands and How Not to Screw Up a Good Thing

by: Alana Mileras (June 30, 2008) 
(Arts and Entertainment/Music)