Although you will find plenty of emphasis on the way a company markets itself and its’ services, very little attention is usually given to individuals and how best they can market themselves. The reality on the ground is that good personal marketing has become critical in an increasingly competitive and shrinking jobs market.
Today, any professional man or woman who does not carefully market themselves and their skills to prospective employers, and on a regular basis, is asking for trouble. It does not matter how good they may be at what they do. Sooner or later layoffs and downsizing or some other evil will catch up with them and they will find themselves out in the cold and without a job.
One of the most valuable tools that any individual can use to market themselves and their skills and experience is of course the World Wide Web.
How To Successfully Market Yourself To The Jobs Market Online
It makes a lot of sense for any individual to put to use the power and reach of the World Wide Web to market himself or herself extensively. The marketing an individual does should not be so obvious or direct. Especially when they are already employed somewhere because this can serve to not only upset their current employer or boss, but can also give others the impression that the person is not loyal enough or focused on developing their career but is simply looking for a bigger pay check. There are a few things that can kill a fledging career as quickly as this kind of image.
What you need is a kind of news service of what you are up to and interesting stuff that you are currently doing or involved with. For instance you could start a web site to inform and stay in touch with previous colleagues and co-workers. Such a site is bound to contain positive comments from peers which can be a powerful marketing weapon placing you in a very favorable position for when any prospective employer will have an opening that they want to fill.
Then there is the fact that your co-workers from a previous job can be extremely useful contacts to have in the job market. They are in your industry and will be the first to hear of openings and new opportunities, as they become available. Since they know you and your abilities well, and thanks to the fact that you have ensured that they never forget you by using your website to stay in touch, you will literally transform your prospects in the job market, overnight.
Websites And Web Hosting Are An Expense And Free Sites Look Horrible
A legitimate concern when using the strategy we have suggested in this article is the time and expense required maintaining a fully-fledged web site. At least one that has the sort of quality that will enhance your image.
But this should not be a concern if you know where to look. We actually have some free sites on the net today that do not look like free sites at all. And what is more they allow you to build wonderful and impressive image galleries even if your technical knowledge on building websites is close to nil. Additionally, one particular site will make it possible for you to easily and automatically send out email notifications every time you make a new posting.
Such a site would be the perfect place to start in your effort to brush up your personal corporate image for greater things to come.
Maggie Wallace is an online marketer and happy user of SiteKreator - take your instant site, just add content. Visit this professional website builder now and sign up for your free account. She can be reached at wal. firstname.lastname@example.org.