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Going freelance as a project manager - how to market yourself

Julie Lord

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If you are considering becoming a freelance project manager, then it certainly worthy of some serious thought. Freelancing certainly has its perks, whether you simply want to be your own boss, prefer to be in control of your own working environment or simply want a greater level of flexibility from your workload.

Of course, going it alone, and especially as a freelance project manager, comes with greater responsibilities and considerable challenges – finding work is simply the first hurdle that you will find yourself facing. Your income will fluctuate, and you will be In a position where you alone are accountable for your mistakes, and triumphs. But if you think you are ready to take that step then here are a few ideas on how you should market yourself.

Make your name known

Starting out as a freelance professional in any field can be daunting, especially if you don’t have many years of experience behind you and haven’t yet built up a comprehensive list of connected. That doesn’, however, r mean that all is lost when it comes to potential employers, that you are going to find yourself unable to find jobs, just that you will have to work harder to get yourself noticed and then prove your worth.

Build up your network; connect with leaders within the industry on the appropriate social media platforms, attend conferences, join online communities for project managers and make sure you get your name noticed for all the right reasons. Above all be confident, even if you don’t feel it, and hopefully, people will take notice of you.

When it comes to social media, post regularly and often, and make sure you keep your comments on other people's posts up too - relevant comments on articles written by influencers will be noticed, and could lead to a potential new employer spotting you.

Build a portfolio

Unfortunately getting your name out there isn’t much use if you don’t have the work behind you to back your statements so make sure that you build up a portfolio of your work to prove that you have the experience behind you. You should also try to ensure that it shows a good variety of both short and long-term projects, as well as all of the essential tools such as team management and communication skills.

References, case studies and most of all hard data are vitally important. Every time you begin a new job you will be adding to all of these from the very first moment and it doesn’t matter whether you have been in the industry for a long time or a relatively short time.

Keep your skills up to date

It doesn’t matter how long you have been in the industry, whether you have just completed a project management apprenticeship or not, it is always important to make sure that you are up to date with industry practises, and that your project management skills are where they should be. This kind of ongoing learning will really help to set you apart and is just what many companies are looking for in their project managers.


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