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Branding & Business Article Category 

Corporate and Personal Branding Articles, How to Build Your Brand, Measuring Your Brand, Brand Equity Discussion, Brand Trademarking, How to Create a New Brand Identity, Branding Mistakes to Avoid, Creating or Leveraging Brand Loyalty and any other brand related article. *We will accept articles that cross or blur the line when it comes to branding between online and offline business models but would prefer that if your article is more related to an Internet branding business topic, to put it in an Internet related sub-category rather than this one. At no time do we allow Home-Based-Business articles about branding to make it into this sub-category.
Latest Articles

Digital Out-of-doors Advertising - The New Marketing Phenominon

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 Graham Gallagher (September 15, 2010)  The outside dynamic signage sector is increasing ever so rapidly owing to the amount of interactive chances for advertisers to interact with buyers, now this is being taken one step further for those brave enough to enter the ring. Envisage you pick up a taxi cab from JFK airport and you need to get to a hotel in Jersey City, you are bushed and hungry, sick of airport food and crave .. (Branding)

Branding 101 - It's Not That Hard

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 Ken Sundheim (September 11, 2010)  There are a lot of myths about branding and how long it takes to implement a good branding strategy. There are classes dedicated to branding, when, as a matter of fact it is not all too difficult. How someone could teach a class dedicated to branding is beyond me. Sometime, I would like to sit-in on a class and see how someone could drag the subject out for more than 20 minutes. Here .. (Branding)

Digital Poster Used In Office Reception Areas

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 Graham Gallagher (September 09, 2010)  When ever architect plans an office block or company head office, the one thing they want to do from the very start is to craft a good impression, this can run from the pleasant receptionist and now electronic advertising boards are being used. In this digital age, a digital poster can be used as “an all day trader", the content that is uploaded can comprise information on the .. (Branding)

Digital advertising In Bricks and Mortar Businesses

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 Graham Gallagher (September 06, 2010)  One of the main industries to emerge out of the slump quickest is digital advertising, as you can realize all companies need advertising to get customers to obtain their goods, this goes for all companies from car showrooms to the local stores, discover why the retail sector is deploying digital advertising, this was once thought of as just outside digital advertising. With .. (Branding)

Lcd advertising displays Used At Eateries To Step up Purchases

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 Graham Gallagher (August 31, 2010)  Digital menu boards have demonstrated to improve income in rapid server eating places, so where else can these be deployed? Well the digital poster is designed to work indoors due the machinery not been waterproof and would definitely fail if left out-of-doors, so this does constrain their use to interior use but there is a way to waterproof them (read more later). So an internal .. (Branding)

TV Show Exploit Out-of-doors Dynamic advertising To Attract Talent.

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 Graham Gallagher (August 31, 2010)  Outside dynamic signage is at this time being utilized by the world well-known X Factor television show to draw contestants and tell them how to get to auditions. Their solution is a lorry that has a massive video wall on an hydraulic jack that raises the massive monitor up in to the air - why? I hear you ask. Well there is nothing worse than travelling to a vacation spot getting an .. (Branding)

Outside Electronic Marketing - Britain Is Matching Australia?

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 Graham Gallagher (August 24, 2010)  Out-of-doors dynamic advertising is immense and no more so than in America, now is Britian equalling the American market? It is reported that the DOOH in the United Kingdom is increasing and fast, but will it equal the US market, this we will have to see. It has been said that in the past 3 months to July revenue from dynamic marketing has risen some 15.9% compensating for the loss in . (Branding)

Some of quick couplings and pneumatic fittings knowledges

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 Yiyi Li (August 24, 2010)  This is a type of quick couplings. It includes: welded, ring style and flare. Quick couplings can be divided into: air with quick couplings, quick couplings with oxy-fuel gas, gas liquids share quick couplings, hydraulic quick couplings, quick couplings with an inert gas, cooling water temperature of the oil with quick couplings, semiconductors, connectors. Quick couplings, a pipeline .. (Branding)

Not Sold on Social Media? Well Your Marketing Department Needs To Be.

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 Shannon Suetos (August 23, 2010)  Marketing has many faces. It can be done in person or it can be done over the phone and it can be designed to target people, businesses or even search engines, so watch your step Google. Regardless of how and who your target, marketing is an irreplaceable part of any organization, even the U. S. Military needs to market themselves. Telemarketing is one of the oldest marketing .. (Branding)

Staying Inbounds

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 Shannon Suetos (August 19, 2010)  When a customer or prospective customer really wants to get in contact with you, it’s important you’re always there to make that happen. Missing out on instances of relaying important information can mean you’re losing potential customers or wearing thin on the patience of customers you already have. A telephone answering service will ensure there’s always .. (Branding)

Latest Lacoste Sneakers As New Collection Enter Lacoste Online Store

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 Ross Maddison (August 19, 2010)  Years ago by Rene Lacoste in france based company that focus was mainly on manufacturing and selling exclusive leather goods like bags and suitcases specialized. As Miuccia Lacoste , granddaughter of the founder, inherited the company in 1978, they expanded the product line and founded the expansion of the company, as well as the rapidly growing success. The new company quickly became .. (Branding)

LACOSTE CANADA - The Exclusive Of Lacoste Sneakers

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 Ross Maddison (August 18, 2010)  Footlocker Exclusive for the second collection of Lacoste Sneakers in a deluxe version with logos of real platinum. After the success of the first Platinum Pack Lacoste April, Footlocker still collaborates with the French brand that sells its sneakers with metal logo effect platinum. The classic models Lacoste Online Europe and Graduate arrive with a new version in premium leather and .. (Branding)

Proposals For Next Summer Lacoste Online 2010

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 Ross Maddison (August 14, 2010)  There is so many brands in market, you will always hesitate which one is good. Choose a pair of Lacoste Shoes, you should not only pay close attention to its appearance but only its quality. Like Lacoste Shoes and discount mbt chaussure are more successful in this area. They may be used for casual wear when you are out running errands, leisure sports or serious fitness training. And .. (Branding)

Error marketing, how to make an advantage from it

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 Arvind P Sharma (August 10, 2010)  Error marketing, it is the technique which allows the website owners to put in their website text in the game which visitors can play. Then the owners pick and select the kinds of the errors they wish visitors to report them. Visitors visit the website and look for a possibility to win the small reward as being a first user to report grammatical errors, missing graphics, punctuation .. (Branding)

Outdoor digital marketing at the Golf Club

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 Graham Gallagher (August 05, 2010)  Outdoor digital advertising at any golf club can extremely financially rewarding, from creating extra revenue streams for tiny investment to providing important client information. Outdoor digital signage is a wide term and it covers almost everything, including bus shelter marketing, taxi top digital signage, marketing in car parks and now at the golf club. When fitting digital .. (Branding)

Promotional Products Can Help Build Your Brand

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 Lelo Paul (July 26, 2010)  Building a strong brand is important for any business and using promotional products is an effective way to develop brand recognition. To make your brand succeed, it is imperative that time is spent building your brand. Researching the target audience, defining a mission and creating branding strategies are crucial for success. It is essential to understand the wants and needs of your .. (Branding)

Five Top Tips For Personal Branding

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 Lelia Raynal (July 18, 2010)  Personal branding is how you portray yourself to the world. It is how others actually see you, not necessarily how you may want to come across. One can create a positive brand image as a successful entrepreneur, but one can also come across as a criminal-a negative brand image. To make sure your personal brand efforts reflect what you desire, see the following five top tips on using it .. (Branding)

Party Promoting with Social Media Tips

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 Austin King (July 01, 2010)  A job that has fast become a popular career is nightclub promoting. Club promoters today have lots of weapons in their arsenal that didn't exist in the past. Utilizing social media to promote your parties to large numbers of people is one of the most potent skills you can develop. I'm going to go over some tips I've learned to use to help promote my events using social media. Despite .. (Branding)

Effective 4th of July Promotions

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 Lelo Paul (June 30, 2010)  Grab some sparklers and fire up the barbecue grill because Fourth of July is almost here. It is the time to celebrate Independence Day and that means fireworks, barbecues, parades, pool parties and patriotism. What better way to celebrate July 4th and boost your brand than with custom printed Patriotic products and logo party supplies? Holidays are a perfect time to promote or advertise . (Branding)

Digital Signage In Hotels

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 Graham Gallagher (June 30, 2010)  Hotels are always looking to find new and unique ways to market their hotel and services offered at the hotel from spa to beauty treatments, now they are investing in digital posters for up selling of their services. How many times have you been to a hotel and found all the information you need for the surrounding areas as well as things to do during your stay? I for one have seldom .. (Branding)

Digital Advertising Used At The Golf Club.

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 Graham Gallagher (June 30, 2010)  Indoor and outside dynamic signage is in almost every conceivable location you could possibley think of, now these dynamic signage solutions are being deployed at golf clubs. Indoor digital signage. Inside the clubhouse you will see in the very near future digital signage, these will range from a wall mounted digital poster to floor standing LCD advertising displays. These 2 unique .. (Branding)

Digital Signage - Is It A Get Rich Quick Market?

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 Graham Gallagher (June 30, 2010)  Digital signage is huge and growing every day, but is it a get rich fast secotr? Where else apart from the stock exchange (but based upon it’s past record) would you invest $2300 and get a return on your investment in less than 2 months? Business owners and entrepreneurs have always gambled and taken risks, however the technology sector is one that has probably made more .. (Branding)

Digital Menu Boards Utilized at Transportation Hubs

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 Graham Gallagher (June 30, 2010)  Digital signage is a sword with 2 edges, it can be used to give customer information as well as providing marketing media to potential customers, learn how it is being used in transportation hubs. There are two choices for deploying dynamic signage in a transportation centre such as a train station or bus terminus, they are: • An all in one digital menu board with a built in media . (Branding)

A Digital Poster Used As A Point Of Sale Device

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 Graham Gallagher (June 22, 2010)  LCD advertising displays are often an overlooked part of the digital signage puzzle that is widely available at a very affordable price. Some displays are fitted with motion detectors so they only show content when consumers are in the area, saving power and lowering the impact on the environment. You may have seen them located to shelving units in supermarkets or at the end of the .. (Branding)

Multi User Interactive Windows.

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 Graham Gallagher (June 19, 2010)  Now dynamic signage is pushing the boundaries of technology with this revolutionary new solution for digital advertising. This solution comprises a special film that adheres to a window and has connections for either a PC or projector then the media is then displayed on to the window in such an amazing way – this will for sure get passers by to stop and take note, as well as try .. (Branding)

How brochures and flyers can help your bottom line

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 Terry Murphy (June 19, 2010)  Brochures and flyers are still a trusted and respected form of powerful advertising, read this article to find out why. Brand association helps customers remember you Your brand is your unique identity. It is the fingerprint of your business that includes your company colours, your logo design, your fonts, your photographic images, your styles etc. When your brochures and flyers .. (Branding)

3 Ways Professional Letterheads Lead To Profits

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 Terry Murphy (June 19, 2010)  Professionally printed letterheads are an affordable way to add extra polish to your business image. Once you read this article, you’ll never opt for free letterhead templates again. Professionally printed letterheads boost your company credibility Let’s face it, no one will do business with you if they don’t trust you. If you send a letter on flimsy paper with a .. (Branding)

Outdoor Dynamic signage – From Monitor enclosures to Round LED Billboards

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 Graham Gallagher (June 18, 2010)  Outdoor dynamic advertising comprises of many different types of solutions from monitor enclosures, LCD enclosures and round LED billboards – there is a solution for every application at varied budgets. One thing an outdoor digital signage campaign has to do is create a demand, this is the new 24/7 sales person, it can be at a train station or at the side of the road, the idea is . (Branding)

Outdoor Digital Signage Tips - For a Successful Campaign

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 Graham Gallagher (June 14, 2010)  When installing any outdoor digital signage campaign there are some things that cannot be ignored or overlooked, if they are you are just wasting your time and cash. We will look at them in order of importance: 1. Plan the campaign – without sufficient planning the solution could be deployed in an area with low foot traffic, or even worse vandals. Correct planning will certainly .. (Branding)

How To Choose An Efficient And Effective Printing Company

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 Shristy Chandran (June 13, 2010)  One of the most crucial decisions you will have to make to promote your business is the right kind of printing options that you will take. One can find innumerable alternatives that are available from Dallas Printing companies that will help any type of business in utmost resource utilization. A few printing options are short-run print jobs, full colored printing, planographic or .. (Branding)

A Digital Poster-The Cost Effective Solution For Indoor Dynamic Advertising

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 Graham Gallagher (June 10, 2010)  We have all seen digital posters in welcome areas of businesses, these are used for showcasing the companies products or services, now there is a massive development, if you do not have a large budget for a digital signage kiosk and you can now acquire a digital poster up to 70” in size, making it a more affordable solution. With the development of LCD technology, manufacturers .. (Branding)

Rest Room Digital Signage

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 Graham Gallagher (May 28, 2010)  With the use of a digital advertising poster people are seeing opportunities in the most un-usual places, now get ready for digital signage in the rest room. This is a place where everyone goes and is perfect for a small 30 second advert, and this is set to rock the world. But there is one thing to be aware of. With the introduction of digital posters and their in built media player, .. (Branding)

How Brands are Utilising the World Cup

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 Adam R. Singleton (May 27, 2010)  Brands love big events; and they're especially fond of world-renowned sporting events. From team sponsorship and event funding, to running adverts at the games, a sporting event offers high profile exposure for countless brands and products on the market. So, when it comes to an event like the World Cup, it's easy to see why brands invest millions of pounds in advertising and .. (Branding)

If Digital Signage Goes Outdoors It Demands More Than Protection

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 Graham Gallagher (May 25, 2010)  Digital signage is being deployed in locations such as zoos, bus stations and other transportation hubs. Why you may ask? Zoo digital signage. Outdoor digital signage is used for informing visitors of the animals movements in their natural home, the hardships they endure and why they are in danger of being erased from the face of the earth. One of the main things a zoo has to do is run . (Branding)

LCD Digital Poster For Indoor Digital Signage

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 Graham Gallagher (May 07, 2010)  An LCD advertising poster is the most affordable way to enter the digital signage market and is ideal for almost any business due to the low investment, low deployment cost and almost anyone who can transfer images from a digital camera and use a remote control for the TV can configure an LCD advertising poster. Electronic advertising is sprouting in almost every place you go in to, I .. (Branding)

Outdoor Touch Screen Weatherproof & Waterproof Solution

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 Graham Gallagher (May 06, 2010)  Outside touch screen solutions are now coming on, but they have to be weather proof and water proof to cope with the hazards of an outdoor location. Touch screen technology is developing very fast, from the early days of the touch screen PCs on factory floors, now we see identical touch technology in our local grocers such as in Tesco, Walgreens and Sainsbury’s for the self serve . (Branding)

Outdoor Digital Signage – Coping with sub zero and extreme heat

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 Graham Gallagher (May 05, 2010)  Outside digital signage hardware demands protection from the weather, such as snow, ice and extreme heat, anyone of these elements can bring a digital signage campaign to its knees. Throughout the world, ski resorts are looking to market their services and to do this they are buying in to digital signage, this is ideal for any indoor applications were a digital poster or LCD .. (Branding)

Digital Poster Or Digital Poster – What are the Difference?

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 Graham Gallagher (May 04, 2010)  Digital posters and digital menu boards look basically the same, even people in the dynamic advertiisng industry sometimes have difficulty noting the difference. Technology is driving digital signage into new locations and this brings with it some potential problems, well not all companies can afford to pay thousands of pounds in dynamic signage, well the two options highlighted can .. (Branding)

Dynamic Marketing – Is it about image or the content?

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 Graham Gallagher (April 30, 2010)  Digital advertising has to be dynamic and certainly attention grabbing, without these two points the deployment could be a waste of time and money. So, is it about branding or the ads promoted on these digital posters and the like? When we speak about dynamic, digital advertising people imagine large TVs with clean, crisp ads that are promoting certain products or services. Now .. (Branding)

Four Marketing Tips for Small Businesses

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 Lelo Paul (April 13, 2010)  Are you looking for budget friendly ways to market your company? Is your small business struggling to stand out from the competition? Are you trying to advertise your brand while on a tight budget? If you answered yes to any of these questions, don’t worry. You don't have to spend a small fortune to market your business. Simply follow these low-cost but highly effective marketing .. (Branding)

Brand & Its Application

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 Ashley Mitchell (April 13, 2010)  Business owners and managers are now reviewing their existing suppliers, looking for alternatives and in some cases making cuts. I am sure you are doing the same and counting every penny spent and invested. In an ever increasingly competitive environment we all need an edge – a differentiation from our competitors in our respective fields. Even companies who believe they are .. (Branding)

Why Customers Are the Key to a Businesses Success

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 Fredrick Edwin (February 25, 2010)  Media agencies are organizations that will help your company communicate with clients and even the general public. They work with clients to understand the markets, consumers and business issues that affect their company. Media agencies develop communication strategies using public relations, events, sponsorships, advertising, interactive advertising, word of mouth and direct mail. .. (Branding)

Advertising with Promotional Giveaways

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 Lelo Paul (February 19, 2010)  Are you looking for simple means to grab attention, build stronger relationships, motivate employees or gain interest in your business? Then you’ve come to the right place. All of these things take time and careful plans of action to achieve optimum results. However, adding promotional giveaways into the mix can really increase the effectiveness of your efforts. What are .. (Branding)

Handbags Are Girls Requisite Gems

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 Lydia Fionce (February 06, 2010)  Nowadays, more and more girls are becoming more care about their dressing sense. And these are three favorite things of girls: handbags, clothes and shoes. These are the only things that they want to get a new one every month. Some girls do not even think about the cost and buy what they like. What she wants, she just gets it. In this article we will discuss one favorite thing of these .. (Branding)

A Choice Of A Timeless Masterwork

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 Lydia Fionce (January 28, 2010)  As one of the most famous fashion label, there is no doubt that a Gucci purse is one of the most coveted handbag. Before you see or touch a Gucci, perhaps it would be difficult to appreciate these accessories. Moreover, the quality and craftsmanship is impeccable which making them shine with sheer beauty and glamor. The Luxury Institute conducted a survey and it was proved that Gucci .. (Branding)

Archetypes vs. Stereotypes: Often confused but totally different

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 Rosey Dow (January 25, 2010)  Marketing with archetypes can seem like stereotyping to the untrained marketer. However, these two concepts are very different. Understanding these differences is vital to branding success. Stereotypes are labels pasted on by society. They might or might not apply. Say the words soccer mom and we draw up a stereotypical image of an aggressive mother who is always on the go. She’s . (Branding)

Mixing Business With Pleasure - Meeting Rooms In Aberdeen

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 Emma McCann (January 25, 2010)  It’s not surprising so many people book meeting rooms in Aberdeen. Despite being an important centre of education, industry and commerce it is as far removed from the popular picture of a modern city as it’s possible to get. Despite being the third most populated city in Scotland, Aberdeen is a thriving centre for tourism. Perhaps this is because the city has stuck close to . (Branding)

Branding your Business using Archetypes: Does it Work?

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 Rosey Dow (January 24, 2010)  Archetypes are universal personality styles that everyone recognizes no matter what the language or the culture. Scientific studies show that archetypes tap into pre-conscious thought patterns. These are gut responses, like the jerk of an elbow when fingers touch a flame. We can't stop the reaction. It's automatic. Whenever we meet someone new, a microscopic switch flips in the brain .. (Branding)

Branding - How To Succeed 6

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 Peter Radford (January 13, 2010)  Brand Management Retail Brands Types of Private Label: Continued In the case of private label credit cards, it is the name or logo of the retailer coupled with the inherent style of branding that, combined together, give rise to the appeal and marketability of the card. The provision of credit facilities on such cards is normally provided by a third-party issuer as part of a growing .. (Branding)

Branding - How To Succeed 5

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 Peter Radford (January 01, 2010)  Brand Management Retail Brands Private Label Private label products and services refer to those that are manufactured or made available by one particular company for use by another company using its own brand name. Private label products and services are, in fact, available across an extensive range of categories, from food, through to cosmetics and even as far as web hosting. It is .. (Branding)




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