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Branding & Business Article Category 

Corporate and Personal Branding Articles, How to Build Your Brand, Measuring Your Brand, Brand Equity Discussion, Brand Trademarking, How to Create a New Brand Identity, Branding Mistakes to Avoid, Creating or Leveraging Brand Loyalty and any other brand related article. *We will accept articles that cross or blur the line when it comes to branding between online and offline business models but would prefer that if your article is more related to an Internet branding business topic, to put it in an Internet related sub-category rather than this one. At no time do we allow Home-Based-Business articles about branding to make it into this sub-category.
Latest Articles

What You Should Know About Texas Allied Petroleum

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 Lelouch Lambourne (September 22, 2011)  For only six years, Texas Allied Petroleum has brought tremendous leverage to the entire global consumption of natural and processed oil and gases, they have been recognized as the top developer in the industry of petroleum. Launched on 2005, the company has delivered more than what they have promised their clientele, they have been providing the entire country with the finest resources . (Branding)

Promotional Business Gifts - Selecting The Right Places For Distribution

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 Curtis Hoskins (September 21, 2011)  Promotional Business gifts provide businesses with a great chance to target a selection of consumers or clients, in order to procure sales or potential business for the future. With any business product or brand, the goal is to make consumers and clients aware of it and to also make sure you have a good relationship with existing customers. So they are likely to remain loyal to the .. (Branding)

Restaurant Advertising Using a Digital Menu Board

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 Graham Gallagher (September 19, 2011)  It is becoming more common place to select your food choice from a LCD digital display boards, than the traditional static type. As technology progresses to new heights, we are faced with a myriad of tantalising food options, with their taste bud tickling photographs and hunger provoking descriptions – along with appealing prices! Advertising has changed some what from the days of . (Branding)

Utilizing Digital Posters in Fast Food Restaurants

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 Graham Gallagher (September 19, 2011)  A sure way to entice a customer into your restaurant is to display the menu on a Digital Menu board and this is exactly a Digital Posters function. The pictures create a mouth watering visual image, which switches the brain on and compels the consumer to take a table. There is any number of ways to display this information, from a single digital poster outside the restaurant door, to a .. (Branding)

What's BEST for brands?

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 Suresh Dinakaran (September 17, 2011)  By Suresh Dinakaran Brands are like people. Social, Emotional, Foolish and Smart. With a compelling need for appreciation, attention, being prone to tiredness, fatigue, despondency, disillusionment, aging, lethargy, lack of motivation, energy, the parallel to human traits is incredible. So can the treatment and the way we look after brands be any different? Can we give brand marketing a . (Branding)

The Recent News About Northface Sportswear

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 Sevn Killer (September 16, 2011)  In 1968, The North Face began designing, producing and selling their own brands of outdoor equipment, the development of the late 1980s, TNF production as the United States covering the only jacket, ski clothing, backpacks, tents and a series of outdoor products manufacturer . The 90th is a northface shine time. they introduced the Tekware series created a new era in outdoor clothing, .. (Branding)

Brand Engagement Defined

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 Karen Kohne (September 15, 2011)  Brand engagement is effectively the manner in which a company connects with consumers via their brand. It involves instilling a particular emotive response in the consumer; something that bonds the consumer to the brand and then propels the business or company forward. It sounds a little complex, but essentially it is just using brand management tactics to ensure a consumer come into .. (Branding)

Something about Columbia Sportswear Company

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 Sevn Killer (September 15, 2011)  Founded in 1938, Columbia Sportswear Company has grown from a small family-owned hat distributor of the world's largest outerwear brands and the leading seller in the United States ski clothing one. Columbia University's extensive product line includes a wide variety of outerwear, sportswear, rugged footwear and accessories. Columbia specializes in developing, functional yet stylish, .. (Branding)

How Make Our Shoes More Better Protect Our Feet?

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 Lucyaa Menglii (September 15, 2011)  Shoes also can get a good side to your body, wear shoes also need us to think some thingks about your feet, so we should learn how to provide yourself physical shoes. There are truly two admissible places where you could win better selections of the high-quality incarnate shoes. They are the accustomed shoe stores and the online stores. A section where you will be purchasing truly .. (Branding)

Retaining Wall Air Conditioning Equipment Cause Life Additional Effortless

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 Sevn Killer (September 15, 2011)  Now if you cannot stand the warmth and have the need for a air conditioning to cool you down and if you don't prefer to spend excessively, you should consider one particular wall air conditioner unit which is install with the wall within your room. Practically nothing could ever can rival a wall portable air conditioner in relation to scorching season. These wall mounted ac units have .. (Branding)

Types of outdoor digital signage

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 Graham Gallagher (September 14, 2011)  There are numerous way to use digital signage outdoors, from video walls, LCD enclosures and to outdoor digital signage totem solutions. LCD Enclosure. Let us look at them in price order, the most cost effective solution is the LCD enclosure, this protective TV case provides all the protection needed to safeguard the screen from the elements as well as potential damage by vandals. .. (Branding)

Outdoor digital signage totem for digital signage success

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 Graham Gallagher (September 14, 2011)  Outdoor digital signage totem Outdoor digital signage totem solutions are being used to identify new customers to markets a product too. This is a variation on an LCD enclosure, where as an LCD enclosure is normally used in a landscape position, the outdoor digital signage totem is specifically designed to house screens from 40” to 50” in the portrait position and also .. (Branding)

LCD advertising screen – when and where to use them.

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 Graham Gallagher (September 14, 2011)  LCD advertising screen for high impact ads An LCD advertising screen is ideal for providing dynamic, advertising to promote a product or service for a company, but understanding what is available is essential to make the right decision as to when and where to use them. Let us look at the different types of LCD advertising screen that are available, this will depend on how the customer .. (Branding)

Where Next For Digital signage?

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 Graham Gallagher (September 14, 2011)  Digital signage is one of the wonders of the past few years, with more and more innovative solutions being developed on a daily basis. Let us look at the different electronic signage solutions there are: Digital poster. This is one of the budget entry solutions as it uses a media player that runs content from a memory card and the only way to update the unit is to use a flash drive .. (Branding)

Brand Ambassadors : Celebrities V/s Real Customers

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 Suresh Dinakaran (September 13, 2011)  By Suresh Dinakaran Brands the world over spend millions of dollars trying to woo celebrities to act as brand ambassadors. Does it really work? Whats the ROI on this? Can it be measured? The jury is still out on this one : are celebrities really worth the millions they are paid for endorsement deals? For every Roger Federer there is a Tiger Woods. For every David Beckham, there is a .. (Branding)

Digital Signage At A Trade Show

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 Graham Gallagher (September 12, 2011)  There are many uses for digital signage at a trade show, to attract prospects to your stand or booth, using either a digital poster or a floor standing LCD ad player this is simply achieved. One of the main reasons companies attend trade shows is to boost their company profile as well as increase their leads, using a digital poster is simple as there is no need to take a computer to .. (Branding)

Outdoor digital signage totem

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 Graham Gallagher (September 12, 2011)  Outdoor digital signage totem deployed for outdoor courtyards When outdoor digital signage is considered, many integrators need a wall to mount the digital signage hardware on as well as the LCD enclosure, but one of the main challenges is when the client insists that the installation has be in a high traffic area that is in an open courtyard. This calls for an expensive kiosk .. (Branding)

Salvatore Ferragamo Wholesale Handbags

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 Sevn Killer (September 09, 2011)  On the subject of a new Ferragamo Back pack which is chic, modern possesses a great model, you only require to look at the designs most up-to-date programs available on sale. Los angeles cpa providers that will make similar top quality shoulder blades case, that include Bottega Veneta as well as Chanel. Comparing the factors of selling price, quality, artistry and durability, I may .. (Branding)

Corporate Business Gift Ideas - Five Family-oriented Gifts That Will Actually Be Used

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 Curtis Hoskins (September 08, 2011)  Corporate Business gifts are a marketing tool almost every business employs at some point. So just think about that the next time you are giving out your company t-shirt or cap to an important client. How many of these gifts do you think this client has and how often do they actually get used? People in the business world get countless gifts that get shoved away somewhere or wost yet, .. (Branding)

Digital advertising kiosks

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 Graham Gallagher (September 07, 2011)  Digital advertising kiosks are located in almost every shopping mall in the world, these are the free standing LCD advertising displays that promote various items, from clothing through to perfume. Digital advertising kiosks – advantages. In the present day of high demand for information, the self serve industry has seen a large boost to their business as well as the digital .. (Branding)

Had a general understanding of granite crushing equipment

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 Feifei Liu (September 07, 2011)  The Granite Railway, America's first railroad, was built to haul granite from the quarries in Quincy, Massachusetts, to the Neponset River in the 1820s. Polished granite is also a popular choice for kitchen countertops due to its high durability and aesthetic qualities. In some areas granite is used for gravestones and memorials. Granite is a hard stone and requires skill to carve by .. (Branding)

Natural Granite is igneous rock which crushing by granite quarry plant

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 Feifei Liu (September 05, 2011)  Granite quarry crushing grinding plant Granite is a category name of stone veneer product, instead of the definition of petrology. As a kind of natural stone, granite is generally of decorative function, compact structure, texture hard, stable performance, and the mineral can be processed into the shape required for the various magmatic rocks, volcanic rocks and some metamorphic rocks .. (Branding)

Many Color Match Air Max Nike Sneakers Offer For You To Choose

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 Lucyaa Menglii (September 03, 2011)  Nike shoes have so many kinds of color match offer for everyone to choose. 2011 new time, our store have colorful color Air Max shoes discount sale, please do not miss! Just around the most underrated sorts of second-rate is there to bring about ahead a comeback with unfamiliar comely style. In move house frontwards of it truly gets to the Declares, it becomes distinct like a absolutely . (Branding)

Digital Posters Ruling Dynamic Advertising

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 Graham Gallagher (August 31, 2011)  Digital posters are being used more and more by businesses that want to harness the dynamic, digital advertising advantages that their rivals do not have. A digital poster is one of the most versatile digital signage solutions currently available, one customer wanted to deploy LCD ad players in their reception so when clients visited their tile factory, they could see the range of .. (Branding)

Does my business need a logo?

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 George Manty (August 30, 2011)  When considering where to put your advertising dollar you might wonder whether or not your business needs a logo. It’s tempting to develop a good marketing message and leave it at that. After all, your work should speak for you, right? The fact is, a good logo can enhance your advertising efforts and promote your business much more than you think. A good logo sets the tone for .. (Branding)

Digital Signage Resources Needed For Success

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 Graham Gallagher (August 29, 2011)  Digital signage resources Digital signage is a massive industry, due to the need for businesses to advertise their product and services, digital signage provides a way in which to focus your targeted marketing campaign at a level that has not been seen before. Tracking the results is essential, from monitoring the digital signage hardware to ensure all devices are working correctly for .. (Branding)

Mineral processing advanced equipment include software modeling and statistical

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 Feifei Liu (August 26, 2011)  Other advanced tools include software modeling and statistical analysis of the process and design tools, and exclusive of laboratory tests and field - which many have become industry standards. Shenbang has grown to be the largest used process equipment dealer in the Western United States. “M&E" specializes in all types of process equipment including mining and Mineral .. (Branding)

Promotional Business Gifts - Brand Awareness At A Low Price

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 Curtis Hoskins (August 25, 2011)  Competition in the Business world is rough at the best of times, so companies need to take every advantage available to them in order to succeed in the present and build a stable and profitable future. Promotional Corporate Gifts are a very good way to achieve this. However, companies tend to invest in expensive gifts in an effort to build a positive and recognizable brand name. This .. (Branding)

Popular And Stylish Nike Running Sneakers Design For Flat Feet

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 Lucyaa Menglii (August 18, 2011)  Are you have a pair of flat feet? If you are a flat feet person, you choose a pair of suitable shoes is easy or diffcult? So follow article will get everyone a right answer. People were born with many physical characteristics in their bodies. With regards to feet considerations, you may be blessed (or cursed) to own a on the run foot. In accordance with this aspect of biological .. (Branding)

When Should A Company Rebrand?

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 Karen Kohne (August 15, 2011)  The importance of your company’s brand is as vital as a positive self-image. Shaping the identity of your company starts with your brand strategy and corporate identity design. In many cases when all might seem lost, a simple rebrand can be all that your company needs to give it the power of persuasion that might have been previously lacking. Think of a rebrand as a makeover for .. (Branding)

Mineral crusher can be used for gold ore crushing and coal mining plant

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 Feifei Liu (August 14, 2011)  In the above mineral crushing plant, vibrating feeder of feeds the material in Jaw Crusher and then Jaw Crusher, it crushed in the first place. After he crushed in an appropriate size, the material is transformed and processed are impact crusher. Mineral impact crusher plays the role of tertiary crushing and shaping, and then vibrating sieves of series production. Caiman is a .. (Branding)

Utilizing Digital Posters in Fast Food Restaurants

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 Graham Gallagher (August 11, 2011)  A sure way to entice a customer into your restaurant is to display the menu on a Digital Menu board and this is exactly a Digital Posters function. The pictures create a mouth watering visual image, which switches the brain on and compels the consumer to take a table. There is any number of ways to display this information, from a single digital poster outside the restaurant door, to a .. (Branding)

Ideas Strategy Design Global helps Mega Launch of Fashion Brand Kair in Bahrain

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 Suresh Dinakaran (August 10, 2011)  Ideas Strategy Design Global has just launched KAIR, a fashion apparel brand targeted at newborns, kids and teens. This was done on behalf of the KAIR brand's owner: Fine Fair which is a leading fashion chain in the UAE with more than 15 high street locations. The brand was launched in Bahrain at two leading malls - one in Safeer Mall and the other at the prestigious City Centre. The .. (Branding)

Floor Standing Digital Signage – Eye Catching Ad Solutions.

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 Graham Gallagher (August 09, 2011)  Floor standing digital signage Floor standing digital signage is fast becoming the norm in most retail outlets these are used to either meet and greet visitors or to provide additional information. There are many floor standing digital signage solutions that are designed for indoor use only, these units can be used in any situation such as in a reception area, or to provide additional . (Branding)

Floor standing digital signage In Factories

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 Graham Gallagher (August 08, 2011)  Floor standing digital signage is every where With more and more technology creeping into factory environments, we now have to consider the invasion of floor standing digital signage solutions. How do floor standing digital signage devices help a business? Free/floor standing digital signage hardware is being deployed in factories reception areas, so that when visitors enter the .. (Branding)

Coal mills and coal crushing equipment used in coal fired power plants

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 Feifei Liu (August 05, 2011)  Coal mills and coal crushing equipment at coal fired power plants are operating under severe conditions involving dust and high temperatures. The oil in gearboxes is polluted with coal dust, and high ISO classes can often be observed. This makes the oil degrade as viscosity and TAN values increase and the forming of oil degradation products accelerates. In addition, micro pitting is a .. (Branding)

London digital signage – Worth While?

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 Graham Gallagher (August 03, 2011)  London digital signage solutions are being deployed in various locations, including the “I” on Cromwell Road, on the way to Heathrow airport, the busiest road in Europe. It appears that digital out of home advertising is booming, due to the many installations of digital signage solutions, let is look at London. During a recent visit to the Ideal Home exhibition, many .. (Branding)

Mineral crushing plant used for gold ore mining

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 Feifei Liu (August 02, 2011)  Mineral Crushing Plant should include: vibrating feeder, crushing equipments, vibrating screen, conveyor belt. Cone crusher is the most common crushing equipment in the granite quarrying. It has four types: spring cone crusher, Symons cone crusher, hydraulic cone crusher, and hcs90 cone crusher. The Jaw crusher and impact crusher also used in granite crushing plant. Here is a common .. (Branding)

A process of creating a company name - explained.

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 Tom Winner (July 13, 2011)  There are different ways of getting a great domain and business name. The easiest involves buying a short one on the second-hand market but that is also the most expensive option. Another option is to wait for a moment of inspiration. It may hit you when you least expect. But it can also never hit you and that is a big disadvantage of this solution, there is no guarantee that anything .. (Branding)

Tips On Corporate Business Gift Giving - How To Make Sure You Have The Right Gifts

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 Curtis Hoskins (July 12, 2011)  Corporate Business gift giving is a well establish and reliable method of promoting your business and helping you maintain good relationships with clients. So it is important to take some time to make sure you choose the perfect gift. Giving a bad or inappropriate corporate business gift can have the opposite effect you are trying to achieve. The type of corporate business gift you give . (Branding)

Cook Up a Storm in Personalised Kitchen Clothing

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 Kris Davies (July 08, 2011)  Working in a kitchen can be messy, hot, and tiring, but it doesn’t mean you shouldn’t look smart. In fact, patrons of your establishment will be impressed if your members of staff are turned out in smart kitchen clothing that looks the part. Aprons, chef’s jackets, tabards, and shirts and blouses are all popular kitchen clothing items and will ensure members of staff .. (Branding)

Corporate Gifts - Why Are they So Useful?

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 Curtis Hoskins (July 07, 2011)  In the cutthroat corporate world, being able to obtain any type of edge or advantage can be the vital key to success or failure. As a business, you need to stay ahead of the competition and always be searching for ways to expand and diversify. One way that has proven the to be effective and has been used for decades is corporate business gifts. Simply put, corporate business gifts are .. (Branding)

Caiman Plaster gypsum processing equipment for sale to global

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 Feifei Liu (June 21, 2011)  Caiman plaster gypsum Technology Company is a Chinese gypsum manufacturers and suppliers. Since our inception, we have dedicated to the design, manufacture and sale of Gypsum production line, gypsum block production lines and gypsum powder production lines. Our company now has an area of 47,000 square meters and has a steel construction plant of 32,500 square meters. To improve the .. (Branding)

Car Wraps For Brand Positioning

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 Karen Kohne (June 20, 2011)  You’ve probably seen them on the streets, driving through your neighbourhood; commanding attention wherever they go; turning heads and creating a stir. No, we’re not talking about the taxis that adorn our streets. We’re talking about the cars that are adorned with a brand strategy! Car wrap design is fast becoming an affordable and accessible form of advertising for .. (Branding)

Company Logo Design

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 John Turner (June 13, 2011)  Business logos and how they are designed provides a way for customers and the competition to relate to your brand and its product or services. Given the symbolism you choose for your business logo is one of the first things that customers see you need to ensure that your designs have impact and appeal. In general terms you only have a few seconds of time before a judgement about your .. (Branding)

Business Cards - A Great Promotional Tool For Prosperity

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 Curtis Hoskins (June 08, 2011)  Around for a very long time, the Business Card remains a powerful and key marketing tool. While they serve a wide range of purposes, the business card exist mainly to promote you and your business. An effective card can be your greatest promotional tool and will help you and your company succeed. To make sure you get the most out of a card, here are a few guidelines and tips you can .. (Branding)

Some well-known producer of coal crushing equipment

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 Feifei Liu (June 02, 2011)  Coal crusher, only a famous brand of Cayman Crusher of our coal mining is receiving customers all over the world. Other famous brands such as crushers, Jaw Crusher, PF impact crusher, hydraulic impact crusher, and so on. Crusher produced: Sandvik Sandvik, a world famous Coal crushing plant manufacturing is a high-tech, engineering group with advanced products and leading position in .. (Branding)

Winning Over New Clients In A Recession

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 Curtis Hoskins (May 26, 2011)  Recessions are a rough time for everyone, both for consumers and business owners. But it can be twice as rough on small businesses or companies just starting out. These companies tend to have a smaller client base and therefore are more likely to see their business fail. Here are a few brief ideas that companies can implement to make they do not fail and even grow the company when there . (Branding)

Electromechanical Feeder and Electromagnetic Feeder in Dolomite Mining plant

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 Feifei Liu (May 24, 2011)  From the first mixing, loading for frying, unloading, takes the mechanized shaft kiln system automatically controlled, and is equipped with Dolomite ore crusher. The automatic installations dolomite mining machines and dolomite crushers are also included. Therefore the different raw materials a good degree of uniformity can mixing distribution and heating ensures consistency, quality .. (Branding)

Business Meetings - Practical Gift Ideas To Influence Customers

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 Curtis Hoskins (May 23, 2011)  The main goal of most corporate meetings with customers, is to present ideas or discuss some important issues regarding the company. They are set-up to establish working relationships and to help in the growth and success of a business. Therefore, meetings and presentations should be carried out in a way that is professional and aimed at impressing the clients. The distribution of .. (Branding)




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