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Branding & Business Article Category 

Corporate and Personal Branding Articles, How to Build Your Brand, Measuring Your Brand, Brand Equity Discussion, Brand Trademarking, How to Create a New Brand Identity, Branding Mistakes to Avoid, Creating or Leveraging Brand Loyalty and any other brand related article. *We will accept articles that cross or blur the line when it comes to branding between online and offline business models but would prefer that if your article is more related to an Internet branding business topic, to put it in an Internet related sub-category rather than this one. At no time do we allow Home-Based-Business articles about branding to make it into this sub-category.
Latest Articles

Why Jewelry Logos Should be Custom Made

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 Macnair Wilkins (August 02, 2007)  With so many different avenues by which a person can get a logo design, why should jewelry logos be better being custom-made? Sure, there are a lot of logo companies online who are just dying for your to try out their pre-made logos but it is still more effective in the long run to have yours custom made, especially if your business should be jewelry. There is nothing remarkable about .. (Branding)

What's in a Brand? Only Your Small Business Success!

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 Ruth Kuttler (August 01, 2007)  Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a testament to its profitability. Starbuck's® success is due to their brand - something that creates a powerful emotional response attracting masses of people who are willing to pay whatever .. (Branding)

Personal Branding 101 - Four Strategies You Must Deploy As A Professional Speaker

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 Krishna De (July 18, 2007)  Speaking and presenting in front of an audience is a great way to build your personal brand and reputation as an expert in your field and attract more clients. However, how can you ensure that you leverage the opportunity when you present? Here are four actions that few professional speakers take. Implement these strategies and you will enjoy greater professional success in your .. (Branding)

Personal Branding 101 - Three Actions To Stand Out From The Crowd As A Professional Speaker

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 Krishna De (July 18, 2007)  Attracting more clients through being a confident and professional speaker, bale to present in a compelling way to hundreds of people takes time and practice. So what are the steps that the leading professional speakers take that ensure that they stand out about the crowd? Here are three actions you can take to build your reputation and personal brand as a professional speaker: 1. .. (Branding)

Personal Branding 101 - Three Steps To Building Your Personal Brand As A Professional Speaker

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 Krishna De (July 18, 2007)  One of the most important skills that we can develop to enhance our business success and our personal success is that of being able to speak and present in from of others. However, few of us ever get assistance and guidance in presenting and speaking in public. Being able to connect with an audience, no matter if there are 3 people or 3000 people in a room or at a virtual event such as . (Branding)

Employer Branding 101 - Three Actions To Build Your Employer Brand And Attract And Retain Talent

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 Krishna De (July 18, 2007)  So just why should be develop an employer brand? Is it worth the time, effort and resources? With the ever increasing challenge to hire and retain great people, especially in professional services firms where your people are in fact the product you sell, it is critical that we put in place strategies to attract and retain great talent. The 2007 International Workplace Survey from .. (Branding)

Personal Branding 101 - Present Your Personal Brand Through Your Personal Profile

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 Krishna De (July 18, 2007)  Whether you are in an organisation and developing your career or you are the leader of your own professional services practice, one thing you can be sure about. . . . . . . at some stage in the next 12 months you are likely to be asked to present yourself on paper. That could be for a proposal you are submitting, a job you are applying for or a profile you have to present as a speaker . (Branding)

Common Mistakes in Designing Construction Logos

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 Macnair Wilkins (July 16, 2007)  There has been a lot of talk about how company logo should be made, especially if it concerns logo designs for construction companies. Construction logos need some kind of character, a steel-like resolve that translates well to viewers, an asset to catch potential clients. There are fatal mistake sin creating custom construction logos and designers as well as company leaders should be .. (Branding)

Common Mistakes in Medical Logos

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 Macnair Wilkins (July 13, 2007)  Unassuming, formal and immaculate-looking, medical logos are often the focus of attention in most gatherings and symposiums where authority and credibility is important. Not to mention its impact on patients and clients as well as consumers of their products, medical and health care companies often needs that boost to stand out among the crowd. But believe it or not, the boost that .. (Branding)

Church and Religious Logos – What Their Elements Say to People

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 Macnair Wilkins (July 12, 2007)  Religion is an age-old force that binds people together, unifying them into a group able to accomplish many great things. If unifying is a point of argument, then a unique and distinct logo design is one of the essential assets of churches and religions today, especially in this visually-oriented world. Far from the usual business, big corporations or private practices, churches do not . (Branding)

Get Your Construction Logo Custom Made

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 Macnair Wilkins (July 12, 2007)  Engineers and architects have a lot of knowledge in form and aesthetic appeal, so why shouldn't they make the logo design of their own construction business? It might very well work, although not on all cases. Logo design is a meticulous and exacting task. however, logo experts are not saying that construction firms can't do their own logo images. On the other hand, there are a few .. (Branding)

How to Get the Best Deal for a Real Estate Logo

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 Macnair Wilkins (July 11, 2007)  You want to have a great logo design for your up-and-coming company. You want to impress your clients, represent your office in just one look. Maybe you even have a concept for a real estate logo and has decided on the manner on how to get it. Now hold on, let me show you how to get the best deal that will fit for your needs to a tee. It is natural for anyone to want the best bang for .. (Branding)

Real Estate Logos - 7 Important Facts You Should Know

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 Macnair Wilkins (July 11, 2007)  Here are the seven most important facts that any real estate person should know about their logo design. These points cover the common basic errors that you might have in owning a real estate logo for your company. Your real estate logo is not your company's brand. Everyone thinks that their logo is what they are, and they cannot be more mistaken than with this idea. The logo gives .. (Branding)

How to Best Use Your Medical Logo

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 Macnair Wilkins (July 10, 2007)  A medical institution or a health care company needs to market their name and reputation effectively, and it all starts with their logo design. Upon getting your custom medical logo, it is about time to think about the ways and means to give meaning to it. This meaning is relayed to your customers and clients, directly or indirectly telling them of your stature, expertise, quality of .. (Branding)

The Best Time to Get a Construction Logo for Your Company

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 Macnair Wilkins (July 09, 2007)  Every now and then, as a head of a construction company, you may want to re-invent your company image and brand, starting out on your logo design. While this may be seen as essentially good thing, it may also pose as a detriment to a company's success in the hands on an overzealous leader. Certainly, you should not change your company's image and logo every now and then; it would lose .. (Branding)

Black and White Logos in Entertainment - Why They Are Still Effective

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 Macnair Wilkins (July 09, 2007)  It is interesting to note that in the field where logo designs have more freedom in form and color, black and white logo designs are making their mark in the entertainment and media industry. Why is this so? The answer to this will be closely seen in the overall effectiveness of the design and on whatever technique their respective designers did to these popular names. Let us study why . (Branding)

Bar Code Labels Serve a Multitude of Practical Business Uses Today

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 Anna Woodward (July 08, 2007)  As technology has advanced so has the use of bar code technology in many industries here in the United States. Businesses from shipping services to local hospitals are using bar codes to track everything from packages to patients. Bar codes are essential where accessing, testing, or research functions are happening. Bar code adhesive labels can help your business to more accurately .. (Branding)

Clothing Labels Speak for Your Business

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 Anna Woodward (July 08, 2007)  As a clothes designer, you likely already understand the importance of your choice in clothing labels. Whether you are a small boutique, or a large multinational corporation, your clothing labels represent your business long after your products leave your warehouse. Your clothing labels present your name to your buyers and act as the ultimate form of long-term advertising for your .. (Branding)

Brand Evaluation Using Balanced Scorecard and KPI

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 Sam Miller (July 04, 2007)  Strong brand is the most valuable intangible asset of the company. Although brands are not listed on corporate balance sheets, they play key role in determining the company's success in the long-term perspective. Successful brands allow companies to effectively manage premium prices, reduce relative power of the trade, increase communication effectiveness, attract managerial talent, and . (Branding)

Minding Your Own Brand - Does Your Baloney Have A First Name?

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 Dave Lubelczyk (July 03, 2007)  Most of you probably answered O-S-C-A-R, but your baloney is most likely named O-N-S-A-L-E. The reality is that even though we all know the jingle, very few of us actually buy the product. Every day companies spend millions of dollars on clever ads, catchy jingles and other ways to capture our attention all in the name of building brand awareness. Most companies feel that brand .. (Branding)

Brand it- Differentiate it- Sell it

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 Larry Galler (July 01, 2007)  If your business is like most, the products you sell or the services you deliver are pretty much the same as those of your competitors. In academia, business students are taught that, in order to attract customers, a business must differentiate their products and services. That’s a good concept to know and understand, but the difficult part of that task is to figure out how to .. (Branding)

Find Out How To Start Targeting Your Brand To Consumers

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 Drew Johnson (June 29, 2007)  Knowing your target niche is crucial for any business When developing your brand you have to first stop and find out who your target is. Unfortunately, many businesses believe that their target market is much bigger than it really is. It is widely known that if a business tries to market to too many people it will eventually run into problems. Before you begin to brand your company, .. (Branding)

How To Get A Logo That Fits Your Business

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 Drew Johnson (June 29, 2007)  A Logo Design Is The Most Important Aspects Of Your Company We all know the importance of having a logo for a company. A logo is the most essential branding element your business will have. Not only does it help current customers remember your brand and company but it also can affect potential customers. One of the first things customers recognize about any business is the logo and it .. (Branding)

What To Avoid When Branding Your Business

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 Drew Johnson (June 29, 2007)  Top Mistakes Companies Make When Trying To Establish A Brand Creating a brand identity for your company is essentially trying to create a symbolic meaning that is connected to the products and services that you create. While it is necessary that you create a brand for your company, if it is done wrong it can have devastating effects. However, if you know ahead of time what to avoid you .. (Branding)

Why Your Small Business Needs A Logo Now

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 Drew Johnson (June 29, 2007)  Stop and think about your favorite company or business. What comes to mind first? Is it the products and services that they offer, the building they are located, or their logo. More than likely, one of first things you thought of was the logo. Whether it was a car company, a shoe company, or a retailer, they all have logos and so should your business. Why? A logo represents what a .. (Branding)

Who Owns the Most Powerful Brand in the Land?

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 Tom Dougherty (June 28, 2007)  The Most Powerful Retail Brand Of all the retail stores and super-stores in the US, who has the best brand? Which brand commands dominance over the competition and strikes fear into the heart of the market space? Just to stir up the pot a bit and to make a point, let’s include in our evaluation, all of the discount mega stores, big box retailers, home furnishing stores and even .. (Branding)

The Secrets to Designing Your MOST Irresistible Offer

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 Liz Pabon (June 20, 2007)  This weeks article is Part III in a series. Visit my Small Business Branding Blog to access past articles! Once it sunk in that she did not have to work hellish hours, she did not have to be chained to her office and she did not need to have her business run her - she could run her business - Jane felt hopeful. With her SMART strategy in front of her, we were ready to rework her .. (Branding)

Why Use Thermal Binding Instead of Comb or Coil Binding?

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 Eric Engel (June 15, 2007)  Why Thermal Binders Instead of Comb Binders? Thermal Binders vs. Comb Binders– Integrity & Strength Let’s start with the pages themselves. With comb binders, the page’s integrity is compromised by the holes you have to punch. Even if you order them pre-punched, that part of the paper has only half the strength of the rest of the page. If you expect your documents to .. (Branding)

Originality In Logo Designing

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 Suzanne Macguire (June 15, 2007)  Originality in logo designing can really set new trends for others to follow. Perhaps, we don't need any expert opinion for this. Of late, we come across the term, ‘X-factor’, being applied in almost every field. This factor is even applicable to the professional field- to take your business to new heights. This so-called X-factor refers to something unique, unseen, innovative .. (Branding)

Baseball, Father's Day And Packaging

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 JoAnn Hines (June 14, 2007)  With Father's Day coming up, I have been on the lookout for innovative packages on products for dad. One of the most interesting was a head of iceberg lettuce wrapped in baseball graphics by Tanimura and Antle. I liked the concept and it made the “buy me" connection for me. With over 60,000 products in the average US supermarket I'll take any marketing advantage that works. So, .. (Branding)

Branding Company Benefits

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 Scott D. White (June 10, 2007)  Business large and small should consider hiring a professional branding company. A branding company brings a lot to the table. First and foremost they bring a third party objective point of view that a business is unable to obtain. The old saying holds true, you can’t see the forest through the trees. But how do you choose the right branding company? Ask yourself these questions. . (Branding)

The Generalist vs The Specialists

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 Larry Galler (June 10, 2007)  Once upon a time there were three businesses. They sold the same types of products in the same geographic area. But there were big differences in the way they presented themselves to their prospects. One positioned himself as the “high price / high quality / high personal service” vendor. His company became known as the expert in the selected market niche of satisfying .. (Branding)




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