IT Specialists: Branding Your Company

Joshua Feinberg
 


Visitors: 479

As IT specialists, a big way to differentiate yourself is to make sure that you're branding your company. Focus on selling your company name with its new industry twist. In this article, you'll learn why branding your company is so important for IT specialists.

Don't go in flashing the certifications and vendor logos because that reduces you to a commodity. Sure, they can be part of your background information and something you can talk about, but don't lead with that-you are IT specialists. Concentrate on marketing and selling YOUR brand and the unique industry-specific value that your firm brings to the table.

Filling Unfulfilled Needs

Another great way to differentiate yourself is to find an underserved local niche and dominate it. How do you find these local niches and dominate them? It's a matter of just asking around.

Where to Find Your Industry Twist

When you're out at chamber meetings or the Rotary, talking to prospects, or going to B2B expos, look around for a big problem that's going unfulfilled. All of a sudden, a light bulb will go off one day and you say wow, I can't believe no one thought of that first! So if you can think of a solution and there are enough people in the area who need it, it's a really easy way to differentiate yourself as IT specialists.

IT Specialists: You and Your Clients May Not Agree on Problems

Be sure, however, that you're not selling solutions to problems that people don't think they have. Do you really want to talk someone into data security if they don't understand why data security is important? That is not to say that you shouldn't spend some time educating your prospects and your future clients about IT security.

But if you're there for a half hour and they just don't seem to get it, or they're really stubborn, or they're just throwing up all these kinds of barriers, don't you think that there's someone down the street, or someone else that you ought to be talking to who does get it? Don't try to sell solutions to problems that people don't think they have.

IT Specialists: Know Your Competition

Make sure you also know your local competition reasonably well. Look around; study the four or five big competitors of yours. It's as simple as looking at their Web sites and brochures to see what other competitors are doing. Figure out if they all look the same, then you have a pretty good idea of what you need to do differently as an IT specialist.

Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

Joshua Feinberg helps computer consultants get more steady, high-paying clients. Learn how you can too. Sign-up now for Joshua's free Computer Consultants Secrets audio training.

(501)

Article Source:


 
Rate this Article: 
 
Online Marketing and Branding - Branding Your Business Online
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Branding Company

by: Scott D. White (November 08, 2005) 
(Business/Branding)

Branding Company Benefits

by: Scott D. White (June 10, 2007) 
(Business/Branding)

Branding Your Company From The Top Down

by: JoAnn Hines (March 21, 2006) 
(Business/Branding)

Creative Branding Increases Sales Through Company Recognition

by: Tino Buntic (July 02, 2005) 
(Business/Branding)

5 Website Design Blunders that Bangs Up the Company Branding

by: Nancy Oberai (February 08, 2013) 
(Internet and Businesses Online/Web Design)

Branding Basics - The Top Five Warning Signs It's Time to Hire a Company Naming .

by: Phillip Davis (September 13, 2008) 
(Business/Branding)

Corporate Internet Branding - Branding Your Business Online

by: Biana Babinsky (May 19, 2005) 
(Business/Branding)

Why Branding for Logos, Business Branding for Companies?

by: Andrew Blake (December 29, 2009) 
(Business/Branding)

Personal Branding How Can You Become a Branding Mogul?

by: Tatyana Gann (July 12, 2008) 
(Business/Branding)

Online Marketing and Branding - Branding Your Business Online

by: Clinton Porter (October 31, 2005) 
(Internet and Businesses Online/Internet Marketing)