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Solly Assa's Cassa Brings A ‘Home Away From Home’

Connie Ogburn

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Who are Manhattan’s luxury lodgers? What do they want and need?

Well, very often, this exclusive clientele constitutes a specialized category of international customer demanding one thing above all: a “home away from home. ”

Accustomed to high-end, hassle-free living, we are talking about a rarefied category of hotel guests, condo owners, and extended-stay renters. They seek the best and expect this kind of seamless, luxury living.

So when Assa Properties set out to create Cassa, a world-class, luxury brand that would satisfy this demanding market, the firm knew they would have to deliver a complete lifestyle milieu with premium living spaces without the bother of upkeep.

Cassa’s strategy was to tap the talents of top architects to create a first-class residential presence in two centralized and exciting Manhattan locations. And the team agreed that few urban settings could match Times Square and Midtown for excitement and unmatched amenities.

To ensure residents truly feel at “home, ” Cassa offers a full palette of hotel amenities, a la carte, to owners and renters, thereby avoiding the inconveniences of apartment maintenance. Another plus, according to an article in The New York Times, is that owners don’t have to worry about paying a fee for amenities they might not otherwise take advantage of, therefore allowing them to only pay for what they want, when they want.

“When we first envisioned the Cassa brand, we wanted it to be different than most places in New York, ” said Solly (Salim) Assa, president and CEO of Assa Properties. “Being that a lot of our guests and residents are international, we wanted it to still feel like a place they could call home, no matter how long their stay. They have access to whichever hotel amenities they want – maid service, child and pet care, fitness centers, etc. – as well as the amenities of the bustling neighborhood locations. ”

The locale means that residents’ and guests’ lifestyles would be complemented by high-end shopping and eateries amid an enthralling swirl of arts, entertainment and cultural offerings.

Attentively staffed by a dedicated and multilingual team, the two hotel/residence-combo properties are the Cassa NYC Hotel and Residences and the Cassa Times Square Hotel and Residences:

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