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How to Succeed at Branding through Facebook: Be more human

Maria Marilyn Madrid
 


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Brand customers are able to see and experience the human side of their favorite products. Since the last day of March 2012, Facebook required a mandatory shift for all brands to use their Timeline application. This is somewhat similar to what they did with personal Facebook accounts. With that, customers will now have better access and more engagement with their favorite brand pages. Moreover, they get to read behind the scenes drama pertaining to their favorite brands. Here are some interesting strategies that companies can do to engage more human activities and improve Facebook brand Timeline Pages.

1. The cover photo is one of the prominent parts of this new application. With that, brands can show their usual lapse of judgment images such as what GQ Magazine did during the nineties. They have an interesting segment in the magazine which showed images of models in their awkward stance and attires. Customers will see the images as funny or amusing and they will most likely share similar pictures with them using the brand’s products. Customers may also prove otherwise by sharing their own pictures showing them in their best element using the brand products in contention.

2. Another interesting feature on the application is highlighting a post or link which is located at the upper left hand portion of the page. With that, brands can spotlight a link or post that shows the human side of them. For example, Apple Company can show a video of the late Steve Jobs lying in an operating table. This is a hit. Think of Grey’s Anatomy episode involving a hugely famous personality. People will love to see and realize that Steve Jobs was actually human after all. Through their Apple gadgets, customers can share their own surgery procedure on Facebook. People love to tell their own surgical miseries.

3. The milestone aspect of the latest Facebook innovation can show a company’s progress over the years. People will be more interested to hear stories that are intriguing and controversial. For example, a blow by blow account on the urban legend on Procter and Gamble man on the moon logo with thirteen stars can be shown. People are still curious about the allegations that the company is supporting Satanism because of their erstwhile logo. An article on this matter will surely get hits from different users whether loyal customers or not. To get customers more engaged, the company can encourage their customer to do a sleuthing themselves and help Procter and Gamble resolve the issue of their logo.

One of the fascinating features in the Facebook Brand Timeline application is that companies can delete negative comments. At times, negative stories back up with positive customer feedbacks can improve brand image. In addition, this new application can help brands deal with issues that have been unresolved for quite a time. Facebook is the appropriate medium to discuss issues and concerns. The new application demands that brands and customer must continue to interact with customers like humans in order to maintain relationship and loyalty.

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Other than branding and business, Facebook has changed personal relationships a lot. Find out how Facebook affects personal relationship through this linked post.

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