Outdoor digital signage system options.
An outdoor digital signage system can vary so much but there are always common components such as a screen, media player and an outdoor digital signage enclosure, so let us look what is out on the market.
Outdoor digital signage system for general advertising use.
General advertising use can vary from in the car parks of shopping malls to the high street, but if the solution does not have a Return On Investment – what is the point of the project?
Entry level outdoor digital signage system.
So let us look at one of the most basic outdoor digital signage system solutions, this employs a commercial grade screen, connected to a USB media player that is in a protective, outdoor LCD enclosure.
Now the advantages of this type of outdoor digital signage system is that the initial cost is lower than other options and in this application the complete outdoor advertising system can be relocated with little if any difficulty.
The disadvantages are that the content has to be updated manually; this is time consuming and can be expensive and difficult to manage.
Mid level outdoor digital signage system.
Here we can use the same commercial grade screen and protective LCD enclosure, but instead of the USB media player you can use a network enabled media player. Now here the advantages are that the content can be controlled remotely and even set to update in the early hour of the morning, one media player the LCD-EnclosureMP enables the content to be updated in advance for 1 month and can be delivered by either a hard wired network or a wireless network.
The disadvantages can be the cost, but if remote updates are essential could be the answer at an affordable price.
Both the above solution housings are fitted with heating and cooling systems to ensure the digital signage hardware is in the best possible environment.
High end outdoor digital signage system.
These are also referred to as outdoor digital signage kiosks; this type of outdoor digital signage system has the screen, media player and protective housing in an all in one solution. The housings due to the size are heated and cooled with air conditioning units and can be left in extremely high risk areas.
The advantages are vast, from them engaging with consumers through the touch screen technology in the kiosk to promoting QR quotes and displaying videos, these kiosk systems have one drawback and that is they are the most expensive of outdoor digital signage systems, but the results they produce are un-matched.